...Introduction The fashion industry has undergone many changes within textile production.. The Industrial Revolution began in Britain towards the end of the 18th century. The Industrial Revolution was changing domestic work into factory work, this was transitioning the world on a new innovative way on how to produce and manufacture clothes. The use of machinery were replaced the old use of hand crafting garments. During the 18th century production, distribution and acquisitions were developed and also the development of steam power, this showed how clothes move from country to country. Fashion was able to become accessible to a large number of consumers, allowing more people to get garments that were produced in the factories. Isaac Singer was the man who created the world’s first sewing machine in 1851, New York. The objective of this essay is to demonstrate how ‘Fashion has reflected Social, Cultural, Political, Economic and technological changes since the Industrial Revolution.’ This essay will include how Social and Cultural changes have been made since the Industrial Revolution. Main Body Social Changes and Cultural Changes. Before the industrial revolution came along, most goods were made in small, cramped workshops or in the comfort of people's homes. This was called the domestic system, Factories were commonly built near rivers, so that water power could be used to run the machines. People started to leave the country and the farms to go into the main cities...
Words: 437 - Pages: 2
...The 1920s and 1930s was a decade of change in Amerike.1920's were a time of wealth and luxury, while the 1930s were more sober as the economy sank. Every decade has its own specific style of fashion, however, no matter how good or bad the times were. Both day and evening fashion for women and men reflected society's attitude towards the economy and the perception of the evolution of society Short hair stands throughout the decade. Women who keep their long locks pulled back at the nape of his neck in a chignon. Boy-like figure was the desired shape, and dropped waist hip. Hemlines gradually approached the mid of 1920's, when the famous "flapper" look became popular, the scars went down again, with jagged scars favored. Long necklaces - in particular, strings of pearls - were accessories of choice, and a tan or flesh colored stockings were popular. Red lips, dark eyes, skin and powdered finished 1920s feminine look. The most popular mod for working men in 1920 was a suit. This style has been immortalized in various characters, from Al Capone to F. Scott Fitzgerald. Men's fashion in the 1920s was heavily influenced by athletes and other famous people. Men generally want to look younger and more athletic and performs graceful white shirts under their suits. Hats, such as driving caps and hats were popular. Short fat ties worn for everyday looks, while the bow ties were popular for evening wear. During the 1930, more feminine style returned to form, emphasizing the chest, hips...
Words: 429 - Pages: 2
...Fashion was very prominent in the 1940s, during World War II because the economy was low and the fashion reflected so. While the men were off at war, the women were at home conserving fabric for the war. The result of this was shorter dresses for women. James Jarache picture depicts how the hems of the skirts went from being at the ankle to mid knee. This was a drastic change from what fashion previously looked like. This picture foreshadowed a lot of fashion trends that would come like the shorter skirts and pleaded shoulders. Shoulder pads then became an extremely popular and common trend in the 40s to give women a more masculine look due to how militant it was at the time. (Introduce the quote first) This style was so common, Life Magazine...
Words: 351 - Pages: 2
...up to the 1920s, a woman’s role in the United States was starting to change. The culture of the country was going through a major shift by way of the workforce, the prohibition, and the end of World War I. Parallel to these changes, women’s roles in society began to morph and expand along with women’s fashion. The suffrage movement was a huge step for women in history; it was a fight for political representation and the right for women to vote. After years of lobbying and fighting against the government, the nineteenth amendment was finally passed on June 4, 1919, ratified on August 19, 1920, and guaranteed all American women the right to vote. The new era of the roaring twenties jumpstarted a different view of women...
Words: 1641 - Pages: 7
..."The perfect body." What defines the perfect body? Through the mass media's consecutive collaborations with the fashion industry, they've undoubtedly justified that answer for you by instituting a society, which possesses the discouragement of one's self-confidence and reciprocated it into unrealistic standards. The media's concept of the ideal women's body isn't immovable. Over centuries women internationally have worshiped a variety of body types determined by societies morals of beauty. Each decade represents a new era of shockingly dramatic fluctuations from the hourglass figure of the 1950's to the meagre frame of the 1960's, encouraged by fashion icons such as Marilyn Monroe and Twiggy. Becoming a "size zero" has gone from a fad to an...
Words: 729 - Pages: 3
...is resistance, which occurs when we reject the beliefs of particular cultures or social communities. Resistance denies the value and validity of particular cultural styles. Participation: A final response to diversity is participation, in which we incorporate some practices and values of other groups into our own lives. More than other responses, participation encourages us to develop skills for participating in a multicultural world in which all of us can take part in some of each other’s customs. Reflected appraisal: The process of seeing ourselves through the eyes of others is called reflected appraisal, or the looking-glass self. The Generalized other: The second perspective that influences how we see ourselves is that of the generalized other. The generalized other is the collection of the rules, roles, and attitudes endorsed by the overall society and social communities to which we belong. In other words, the generalized other is made up of the views of society and social communities to which we belong. A secure attachment style: develops when a child’s primary caregiver responds in a consistently attentive and loving way to a child. In response, the child develops a positive sense of self-worth ( I am lovable) and a positive view of others( people are loving and can be trusted)People with secure attachment styles tend to be outgoing, affectionate, and able to handle the challenges and disappointments of...
Words: 989 - Pages: 4
...Abstract Clothing has the ability to convey social signals and perceptions to society. This paper explores the relationship between clothing and power, otherwise known as “Power Dressing”. This is a problem because it can enable power differences to occur and it uses past research to support and validate this issue. Overall findings suggest that individuals wearing professional attire in different social situations were perceived to be more competent, attractive, and can achieve greater business performance in comparison to individuals wearing casual attire. Keywords Social Perception, Power, Clothing, Fashion, Inequality Introduction Depending on the social status and mobility of an individual, clothing is relatively expensive. This is problematic because it may enable others to evaluate an individual based on their attire. An individual with low social mobility may not have enough funds to invest into the latest fashion trend in contrast to one with higher mobility. Consequently, power differences and inequality has greater potential to rise. Taking a deeper look into this problem, how individuals decide to dress has an immense impact on how they are perceived by others in society. Paying close attention to clothing details and having a strong fashion sense can effectively shape others perception on how much power they may possess. This is often...
Words: 1570 - Pages: 7
...Beshears, Laura: Honorable Style in Dishonorable Times: American Gangsters of the 1920s and 1930s Journal of American Culture (33:3) [Sep 2010] , p.197-206. Honorable Style in Dishonorable Times: American Gangsters of the 1920s and 1930s Laura Beshears. The Journal of American Culture. Malden: Sep 2010. Vol. 33, Iss. 3; pg. 197, 10 pgs Abstract (Summary) Prohibition, which came into effect in July of 1920 with the passing of the Eighteenth Amendment, also illustrated the progressives' idealism, as many believed that the elimination of alcohol, because it allegedly created "poverty, marital distress, and negligence," would cleanse society (Mordden 141). [...] the birth of the radio and the movies as well as the development of flight induced excitement and fostered a vision of a society engaged in perpetual technological advancement (Mordden 47). [...] Horatio Alger, Jr. and his late nineteenth-century books- portraits of men who, born underprivileged, rose to wealth and success through hard work, honesty, self-confidence, commitment, and a bit of luck (Weiss 53-54) - characterized the progressive spirit, as it encouraged people to work hard for a better future and for the fulfillment of the American dream. Full Text (5892 words) Copyright Blackwell Publishing Ltd. Sep 2010 "You don't need to be ordering fancy duds," Frankie Rio advised his boss as a tailor took measurements of Capone's swollen physique at the Lexington Hotel. "You're going to prison. Why don't you...
Words: 6179 - Pages: 25
...chronicles the changes in the understudied and rapidly evolving male market segment using two related studies: (1) a content analysis of advertisements in fifty-one years of Sports Illustrated magazine and (2) an experiment involving age-based differences in consumer ad perceptions. Both investigate changing ad values and the ethnic diversity of ad models. Results indicate that the male market is becoming increasingly self-oriented in its values orientation as a result of broad societal changes and changing gender roles. Increasing use of black or African American models in key positions indicates a growing acceptance of minorities as representations of the ideal self among younger men, who express a preference for black or African American models. This finding speaks to the increasingly multicultural nature of society and the impact of minority celebrities on American culture. The results are indicative of the power of advertising in both reflecting and facilitating societal change. Keywords advertising, male market, societal change, ethnicity, gender, culture, macromarketing Introduction American men, as a cultural entity and market force, are undergoing rapid change. This metamorphosis is reflected in men’s increasing focus on their bodies (Alexander 2003; Pope, Phillips, and Olivardia 2000) and manifest in their shopping patterns (Salzman, Matathia, and O’Reilly 2006). Their approaches to specific product categories, including personal grooming and fashion products...
Words: 10179 - Pages: 41
...htm JFMM 8,4 ACADEMIC PAPER 362 Fashion change and fashion consumption: the chaotic perspective Ka Ming Law, Zhi-Ming Zhang and Chung-Sun Leung Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hunghom, Hong Kong Keywords Fashion, Consumers, Young adults, Social change Abstract Previous researches have considered that the impact of fashion change and fashion consumption is linear. Therefore, one reason was found as the ultimate source to explain why a fashion style/ trend was spread to the mass market. However, the existing market is complex and difficult to find out the holistic reason to explain fashion consumption. In this study, the chaotic perspective is taken into account to investigate the relationship between fashion change and fashion consumption. By using the grounded theory method, 33 in-depth interviews were conducted. A chaotic fashion consumption model is developed from the findings to explain how different fashions are consumed and rejected while fashion changes. It is found that the interaction of being fashionable, perceived fashionability and system participation affects the ultimate decision on fashion consumption. It is also found that a pattern can be traced to forecast the degree of fashion consumption even when the fashion change phenomenon is chaotic. Thus, it is similar to the principle of chaos theory that short-term prediction is possible in relation to the degree of fashion acceptance among consumers. Marketing implications...
Words: 5832 - Pages: 24
...Throughout history, the evolution of humankind has been observed to thrive off of the idea of social structure to develop an existence of logic that invents controversial topics. This trend could be traced back as far as the Renaissance in relation to artists vs. artisans, or the uprising of mass movements pertaining to equality in recent decades, and especially in current events where anyone and everyone is concerned with whether or not, “You can’t sit with us.” –Mean Girls (2003) There has always been a line drawn in the multi-faceted socio-political realm, on to the linear plane that is life. But the visibility is nothing shy of vague. Paul Goldberger, an architecture critic for the New Yorker, published the book: “Why Architecture Matters”...
Words: 1281 - Pages: 6
...This document is attributed to Jack Lule and Flat World Knowledge 8.2 Movies and Culture LEARNING OBJECTIVES 1. 2. Recognize how movies reflect cultural attitudes, trends, and events. Indicate how movies influence culture. Movies Mirror Culture The relationship between movies and culture involves a complicated dynamic; while American movies certainly influence the mass culture that consumes them, they are also an integral part of that culture, a product of it, and therefore a reflection of prevailing concerns, attitudes, and beliefs. In considering the relationship between film and culture, it is important to keep in mind that, while certain ideologies may be prevalent in a given era, not only is American culture as diverse as the populations that form it, but it is also constantly changing from one period to the next. Mainstream films produced in the late 1940s and into the 1950s, for example, reflected the conservatism that dominated the sociopolitical arenas of the time. However, by the 1960s, a reactionary youth culture began to emerge in opposition to the dominant institutions, and these antiestablishment views soon found their way onto screen—a far cry from the attitudes most commonly represented only a few years earlier. In one sense, movies could be characterized as America’s storytellers. Not only do Hollywood films reflect certain commonly held attitudes and beliefs about what it means to be American, but they also portray contemporary trends, issues, and...
Words: 4070 - Pages: 17
...Firstly, i would like to give special thanks to my teacher Mr. LOKESH JASRAI who give me such type of opportunities to write my own views and ideas on a particular topic so that i can increase my knowledge about this topic and i can represent myself as good as i can. Secondly i also thanks all my friends to help me to complete this project at every time. INTRODUCTION OF RAID AND TAYLOR T-SHIRTS: REID AND TAYLOR T-shirts are multi-functional garment worn by all age groups as innerwear and outerwear. They are simply constructed garments that consist of a front and a back, sleeves and a neckline. A few styles may also have pockets. Many styles are now considered unisex. Fashion maybe reflected in oversize styling, deep armhole, cutoff lengths and fitted body. Seasonal changes in T-shirts maybe reflected in sleeve length, color and fabric weight. Reversible T-shirts may be made with two layers of fabric. Plain T-shirts are often referred to as Blanks for the imprint market. Printed T-shirt, which appeal to both males and females, provide humor, ideas or interests. They provide identity through screen printed or heat transfer applications of lettering, logos and licensed designs. Designs provide intrinsic appeal beyond the intrinsic value of the garment. MARKETING MIX OF RAID AND TAYLOR T-SHIRTS: (PRODUCT, PRICE , PLACEMENT AND POSITIONING) PRODUCT: In simpler terms, product includes all features and combination of goods and...
Words: 1951 - Pages: 8
...cultural standards, fashion, and society attitudes. This decade of change was particularly apparent in the radical shifts in this era’s music. The music of the sixties had very distinct sounds, portrayal of events and attitudes. Social movements and political events influenced the culture through music. There were also several genres and artists that contributed to the influence of culture. During the 1960s, the music played a major role in shaping the culture. The music echoed the events and movements that were happening in society. Prior to 1963, the music reflected the sounds, styles and attitudes of the previous decade. Music of the 1960s magnified the rebellion and standing up to the emerging cultural changes. The music about protest relayed messages that everyone could and would to sing along to. Through the multiple events during the sixties the music and the American culture mood began to change. Current events in America also played a role in how music influenced American culture. The British Invasion, the Civil Rights Movement, and the escalation of the Vietnam War were major events that impacted the music. The British Invasion occurred when an explosion of British artists took the United States music scene by storm in the mid 1960s. Kenneth Olwig wrote an article titled, “The ‘British invasion’,” and summarizes, “The British Invaders that were listened to, were inspired by and faithfully played a great diversity of American Music, but a subtle change occurred in its...
Words: 962 - Pages: 4
...by consumption? The everyday use of the term nowdays states that 'consumption' is about 'use'. In postomodern accounts, cultural consumption is seen as being the very meterial out of which our identites are being construct – we become what we consume. Mackay (1997, p.4) In the 20 th century mass production has led to the commodification of culture, with the rise of cultural industries. Consumption serves the interests of manufactures seeking greater profit, and citisens have become the passive victims of advertisers. Mackay (1997, p.5) Boudreillard has a theory about consumer commodities. In late capitalism they developed the capacity to take up a wide range of symbolic associations which overlay their initial use-value and hence become comodity signs which leads to the loss of a sense of reality.Featherstone (1991,p. 56). Commodities came to lack authenticity and met ' false needs' . Consumers began to have a passive role , be manipulated, rather than creative and active beings. Karl Marx in his theory of capitalism says that production is for the market and for profit. Veblen's in his reaserch explains how goods are used as symbolic markers of social status, and how consumption is for the purpose of imprassing others.Mackay (1997, p.4) In 1984, Bourdieu provides a seeing of social relations as cultural as well as econimical. He argues that cultural capital is distributed in such way that social groups have different capacities to vest cultural value in symbolic goods...
Words: 2630 - Pages: 11
