...Everybody knows what Google is and what Google does. But how has this once so small search engine grown into this world wide known icon? In this summary you can read about how Google has been developing, why it’s so popular, and how it has been criticised. Development Like Facebook, Google started up as a school project. Larry Page and Sergey Brin met at Stanford University and started working on a search engine project in 1996 called BlackRub. This search engine became one of Stanford’s main search engines for a year. In 1997 the two students decided to change BlackRub’s name into Google and a year later Andy Bechtolsheim wrote a $100.000 cheque to Google Inc. This gave Google the funds to start growing. By the end of 1998 Google had an index of about 60 million pages and was growing more by the day. In 1999 the company moved from a small garage into an office in Palo Alto, which was home to several other technology start-ups. In the 2000s the Google search engine kept attracting more and more loyal followers among the growing numbers of internet users. These users liked the simple design and easy usability. Google also started selling advertisement. These were linked to the keywords the users were looking for. The company grew worldwide with offices in Tokyo, Sydney, Dublin and more. Google also launches Gmail, Blogger, Picasa, Google Maps and more. In 2006 YouTube announces that they accepted a $1.65bn takeover offer from Google. Google is known for personalization and...
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...MICROSOFT AND THE INTERNET: HOW TO RESPOND TO THE RISE OF GOOGLE? Microsoft started investing in the market for internet search and internet advertising in 2003. Despite some interesting technological and marketing moves, however, the company was still a distant third to Google 5 years later and was losing money. In the early 2009, Microsoft’s executives were wondering which bold strategic moves could be made to change this situation. How the Microsoft adventure began At the end of 2008, Microsoft, founded by Bill Gates in 1975, was a giant with revenues of $60 billion and operating cash flow of $22 billion. A large part of Microsoft’s success had come from operating systems for personal computers. Operating systems were the core software that coordinated a computer’s activities. In the early 1980s, Microsoft was chosen by IBM to develop the MS-DOS and to tailor it to IBM needs. Bill Gates, who believed that many other companies might also adopt the same system, sold IBM the rights to use the software for $80,000 but insisted that Microsoft kept the copyrights on MS-DOS. This worked beyond expectations as the many competitors -for instance, Compaq or Dell- who imitated the IBM PC adopted MS-DOS as well, paying Microsoft licence fees of $15 per machine. By the early 1990s, Microsoft had over 90% of the operating system business, Apple gathering most of the rest. Armies of developers were also developing hundreds of software applications that ran on MS-DOS. Microsoft’s dominance...
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...for; accountability. According to the report from Bazaarvoice, 74% year. Many marketers have found that the reality of measuring social the expectations for the ability to measure have risen dramatically. As a marketer who has successfully measured social media ROI, I can tell you it isn’t as easy as everyone thinks, but it is possible. — Nichole Kelly marketers, but it is something that can be overcome. www.fullfrontalroi.com 1 Introduction The makers of HootSuite, the social media dashboard, recognized the need for real social metrics and released the new Custom Social . This platform provides a new level of insight for how social media is impacting your business. It provides metrics beyond those available anywhere, like fans and followers, and gives decision making metrics like how many site visits your social media activities generated and how many of your social media contacts converted on your site. Combining this data with basic executive measurement philosophies will provide concrete reports on what is and what isn’t delivering in your social strategy. The following pages outline some core measurement strategies that will transform your conversation about social media measurement. Customize. Automate. Simplify. Get a better view of your social campaigns with new, more powerful analytics tools, more ways to measure, and customizable...
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...CASE ANALYSIS MARKETING EXCELLENCE: GOOGLE Submitted by: MARIA REINA PERLAS MBA 504 MARKETING MANAGEMENT DR. P. SEBHATU March 27, 2014 I. IDENTIFICATION: A. Maintaining company identity How can Google maintain a solid company identity/brand identity with its wide array of products and services? B. Breaking out of the search engine mold. Google started as a search engine company, and they were known for it. How can this initial identity interfere with them branching out to other business endeavors and how can they break out of this narrow identity into a broader, bigger and more diverse company? C. Maintaining their reputation for innovation and reliability. How can they maintain their reputation for being an innovative and reliable maker of desktop and mobile products in spite of being heavily branched out? II. ANALYSIS: It was discussed in the article that Google started as a search engine company with the general reputation of being the “ good guys” in the business field. However, with its growth and its branching out to other product lines that are more or less relevant to Internet use, Google most likely encountered issues with maintaining its profile as a company with strong business ethics in the face of continuous opportunities to expand. Google has always tried to exercise its tenet of being a company for the people. But this is rather hard to imagine for a large, global company who seems to be as profit-driven as any...
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...4 1.1. GOOGLE EXPANSION IN BRIEF… 4 1.2. HOW GOOGLE BENEFIT US? GOOGLE PRODUCTS… 4 2. GOOGLE IS INNOVATION & COMPETITIVE FORCE 5 3. GOOGLE TRANSNATIONAL GLOBALIZATION 6 3.1. GOOGLE ADAPTING “FLAT WORLD” 6 3.2. GLOBALIZATION CHALLENGES 6 3.3. GOOGLE VS. GLOBAL ECONOMY 6 4. GOOGLE SERVICES SECURITY 7 5. REFERENCES 8 Abstract In the following report I analyzed the case study in discussion – Google Inc. – from the prospective of Information Systems related topics studied during this semester. These data represented in order to reach for better understanding of the relation between the success of Google & the Information system setup, infrastructure & strategy implemented in Google. 1. Introduction 1.1. Google expansion in brief… Founded by to colleagues “Larry Page & Sergey Brin” Google started in 1996 with the name of “BackRub”, it was a search engine that meant to use links to determine the importance of an individual webpages. (Google Mission 2012) In 1998; this search engine that they built was renamed to “Google” which is extracted from the word “googol,” the mathematical terminology for the number “one” followed by hundred zeros! And from that time it was registered as Google Inc. (Google Mission 2012) This company stated mission is “to organize the world’s information and make it universally accessible and useful”. (Google Mission 2012) 1.2. How Google benefit...
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...revolutionized how people interact, communicate and exchange knowledge and ideas with one another. The internet was just in its infancy during the 1970s and 1980s but by the twenty-first century the internet was used by one-third of the world’s population. According to World Internet Usage Statistics, the number of internet users grew from 360 million to 2.2 billion over an eleven year span from December 31, 2000 to December 31, 2011. In particular, US internet users grew from 4.5 million to 140 million (World). Two start-up companies attempting to capitalize on this new emerging market were Yahoo and Google, both founded and incorporated in the mid to late 1990s. Both companies realizing the potential of the internet as an unlimited database, started out specializing in search engines that help users locate information on the internet. This is reflected in their respective mission statements. Google’s mission statement is "To organize the world’s information and make it universally accessible and useful” (Frequently). Yahoo’s mission statement is “Yahoo! is the premier digital media company. Yahoo! creates deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses” (Yahoo! Inc.). Due to the fact that both Google and Yahoo...
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...Analysis, Response “A Google, Google, Google, Google World” McCracken, Harry. "A Google, Google, Google, Google World." PC World Communications, Inc. 28.8 (2005): 17-18. Print. “A Google, Google, Google, Google World” by Harry McCracken, in PC World is an article that touches on the uses of Google as a search engine. McCracken states in his article Google’s slogan "to organize the world's information and make it universally accessible and useful”. But he goes on to mention that Google now, more than ever seems to be taking the far-reaching implications of those words quite literally. The article talks about all of the incoming innovations that are being created through Google such as the Picasa Pictures, Gmail, Google Print and...
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...Google 1 Google Modern Business 07.12.2013 Jawaher Al Maari Rana Al Khunini Ghalia Al Othman Fahdah Al Jebali Nada Al Jeraisy Hanan Al Yemni Supervised by/ Miss Ghada Al Mazroa 2 Google Table of Contents 3 3 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 7 8 8 8 9 10 11 11 12 INTRODUCTION PRODUCT SERIES GOOGLE SEARCH SEARCH FEATURES DEVELOPMENTS TIME LINE GOOGLE THE COMPANY · 1995 · 1997 · 1998 · 1999 · 2000 · 2001 · 2002 · 2004 · 2005 · 2006 ·2007 ·2008 ·2010 ·2011 · 2012 · 2013 15TH BIRTHDAY GOOGLE’S CHALLENGES GOOGLE’S TRANSLATION PROBLEM GOOGLE FIXED THE PROBLEM OUR OPINION CONCLUSION REFERENCES Google 3 Introduction Google Inc. was born in 1998. Larry and Sergey the founders of “Google” named Google a play on the word “googol,” the mathematical term 1 followed by 100 zeros. (Google inc. ) Google Company went through a lot and began in a noticeably young life. Ever since Google was founded, it has grown to serve Millions of users around the world. Product Series When Larry and Sergey were only a Ph.D. students at Stanford University. They combined Google as a private owned company. However, an initial public offer took place afterwards on August 19,2004. Afterwards, Google moved to Mountain View, California. Their head office was placed there with the nickname Googolplex. It grew intensely since incorporation has triggered...
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...#168 THE GOOGLE STORY Inside the Hottest Business, Media and Technology Success of Our Time DAVID VISE and MARK MALSEED DAVID VISE is a reporter for the Washington Post. A winner of the Pulitzer Prize in 1990, he is the author of three books including The Bureau and the Mole. Mr. Vise is a graduate of the University of Pennsylvania and the Wharton School. He was formerly an investment banker with Goldman Sachs & Co. MARK MALSEED is a writer, researcher and contributor to the Washington Post and the Boston Herald. He carried out the research for two best-sellers, Plan of Attack and Bush At War. Mr. Malseed is a graduate of Lehigh University. The Web site for this book is at www.thegooglestory.com. 1 #168 1) The Genesis of a Great Idea 2) “Not since Gutenberg invented the modern printing press more than 500 years ago, making books and scientific tomes affordable and widely available to the masses, has any new invention empowered individuals, and transformed access to information, as profoundly as Google. With its colorful, childlike logo set against a background of pure white, Google’s magical ability to produce speedy, relevant responses to queries hundreds of millions times daily has changed the way people find information and stay abreast of the news. Woven into the fabric of daily life, Google has seemingly overnight become indispensable. Millions of people use it daily in more than 100 languages and have come to regard Google and the Internet as one. The quest...
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...GOOGLE FIBERHOOD THE NEXT STEP Introduction Google started as a search engine in 1998 by Stanford students Larry Page & Sergey Brin while pursuing their PhDs. Google quickly rose to dominance with their PageRank algorithm and became the leaders in the Internet search technology. Google also has a reputation of being a forerunner in Internet innovations, and has furthered the idea of free software. Google’s business model is based on Targeted Advertising, which is 90% source of it’s revenue. Recently Google ventured into providing highspeed Internet (1 Gbps) to home users through fiber optics under their newly launched Google Fiber Project. The current paper would be analysing Google’s future strategy towards capturing new users & keeping it’s current userbase intact under its Ecosystem. Definitions Business Model is a set assumptions and theories that managers make about how company would create value for all the players involved with the company. It’s a story that tells how a company works, with all players as characters of the story, and plot revolves around making money. On the other hand, Strategy is the actionsteps that a company takes to keepup with the competition by doing better, efficiently, and cheaply; which directly implies being different. Business model and strategy are key to the success ...
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...GoogleFinal Case StudyGraham Henderson Google Wallet is a very convenient option to condense your physical wallet as it can store all of your loyalty programs such as Orbitz, Walgreens, Alaska Airlines and many more. You can easily add all your loyalty programs to your Google wallet by simply scanning the cards or instantly join new programs in the app. Another great benefit of this app is that you can store your discounts and coupons on your phone that you can redeem at your convenience. Select stores accept contactless payments which allow you to pay with your wallet balance or with your preferred credit or debit card. Google wallet also has a card you can use to make purchases with no fee where MasterCard is accepted. It will take the money from your wallet balance or you can remove cash at ATMs. Sending money to friends or loved ones is very easy with Google Wallet. Similar to PayPal, you can send funds from either your bank account or from your wallet balance. There are no fees when sending money and you can also use Gmail to send money as well. If you decide to use a credit or debit card then a 2.9% fee per transaction is applied. Once you receive the money, you can use it instantly with your Google Wallet Card or transfer the money to your bank account. To keep track of where your money is going, you will be notified immediately after you send or receive money and after every Google Wallet Card transaction. You can also track all of your transactions using the app or...
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...Company Analysis | GOOG | An Analysis of Google Inc | Chelsea Moore 5/4/2015 | Company Analysis Company: Google Google is a well known search engine created by Larry Page and Sergey Brin in 1998. The idea of Google was once described by Page as "the perfect search engine that understands exactly what you mean and gives you back exactly what you want". Since then, Google has developed tremendously into more than just a search engine. The company offers Google Chrome, a freeware web browser, Gmail, Google Books, Play, News, Video, Image search, Maps, and dozens more. Google also works with businesses and offers several products to attract customers and build domains. Google's mission statement is to "organize the world's information and make it universally accessible and useable". Google reports four segments: The Google Website, Adsense Google Network websites, total advertising, and other revenue. The website and Adsense Google Network competes with Yahoo, AOL, Microsoft, Bing, and several other companies. In the advertising segment, Google competes with the previous mentioned along with Monster Worldwide, Expedia, Scripps Interactive, Ebay, and others. In the other revenues segment, Google competes with Oracle, Intel, Hewlett-Packard, and others. In fiscal year 2014, Google has not lived up to expectations. Growth was not disappointing, but Google missed estimates during the first three quarters. In Q4, profitability improved because of the holiday seasons...
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...research. The company that I chose to research is the company Google. Everyone is aware of Google. It is the most widely used search engine in the world. Google is considered to be one of the best, if not the best search engine of all time. The company Google is considered to be a technological giant and a threat to other tech giants, for example Microsoft. Google’s creators Larry Page and Sergey Binn, started this company in 1995. Google was first developed to be a search engine, but it has crown to the point where it can be used as an internet browser also. Unlike its competitor Microsoft Internet Explorer, it has to be compatible with certain browsers in order to function at its fullest potential. 2. Examine the culture of the selected organization. Google’s corporate culture began with its founder’s philosophy, the famous 10 tenets. (Lisa Jackson 2013). And since Google is still controlled by its founders, that means that the culture in part of the company’s mantra. Google’s founders Larry Page and Sergey Binn believe that trust is one of the most important aspects for the culture at Google. Google mission is a culture of choice. That is they are not a conventional company in the sense that they are not a slave to Wall Street, and that allows them to build a culture that will deliver on this mission and that is principally organized to drive innovation. (Jeff Jarvis, 2013). Because of this trust that Google foster’s to their employees, they are allowed to take risk, while...
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...Business Analysis of Google Business analysis of Google Google began as a search engine called “BackRub” created by Larry Page and Sergey Brin in 1996 (Google Corporate Information). This search engine “used links to determine the importance of individual web pages” (Google Corporate Information). In 1998, these two Stanford University graduates had finished their work and created the company called Google (Google Corporate Information). Google offers a wide range of products and services in a range of different languages (Google Corporate Information). The product that started it is the web search, which allows the searching of billions of web pages (Google Corporate Information). There are many products under the web category (Google Corporate Information). The other categories are Mobile, Media, Geo, Home & Office, Social, Specialized Search, and Innovation (Google Corporate Information). These categories are for every day users. There are other products and services for businesses. Google offers many forms of advertising to businesses (Google Business Solutions). These include the categories Local Ads Made Easy, Enhance Your Website, Hassle-free Computing, Find New Customers, Promote products & Services, and Learn & Innovate (Google Business Solutions). Google makes its money through advertising (Google Investor Relations). The products they have are AdWords, Google Display Network, DoubleClick, mobile-specific ad formats, DoubleClick Ad...
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