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How Home Depot Could Enter Indian Markets

In: Business and Management

Submitted By alintz
Words 2680
Pages 11
“How Home Depot could enter Indian Markets”
Cohort 41
Justin Widener, Cole Lewis, Daniel Smith,
Kacy Jackson, Pramod Sudhakar, Angela Lintz
WMBA 6030: Global Strategy
November 14, 2013

Executive Summary
Home Depot tried and failed to enter China. In hindsight, the errors Home Depot made seem obvious and many. In the analyses below, we examine Home Depot from an Industrial, Resource, and Institutional perspective. Based on our extrapolation of the findings, we ask whether Home Depot can enter the Indian market, and describe our strategy for how Home Depot might successfully expand globally into India. We believe that Home Depot can gain great value from entering India following our strategy.

Introduction and Background
Home Depot was founded in 1978 by Arthur Blank and Bernie Marcus. They originally started with two stores in the Atlanta area with about 60,000 square feet each. These stores dwarfed the competition in not only size but also in product offering and availability. They started off offering over 25,000 different SKU’s to customers in everything from power tools to simple easy to use items such as tape and glue (Home Depot).
The goal was, as a company, to target and create a market for the “Do it Yourself” or “DIY” market. Until the arrival of Home Depot there was such a market but only local mom and pop shops competed. Home Depot provided a place where they could provide a one-stop shop for DIY and could also provide the “know-how” necessary to complete these home projects. Home Depot associates undergo rigorous training and education in their perspective departments in order to provide the best customer service possible (Home Depot).
Home Depot was an overnight success and in 1981 went public on NASDAQ then subsequently moved to the NYSE in 1984. Home Depot was the fastest growing US retailer at the time opening up its 100th...

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