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How Industrial Forces Mainly Technological Changes Have Killed the Cinema Industry

In: Business and Management

Submitted By solomonx
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SCHOOL OF BUSINESS
DEPARTMENT OF BUSINESS ADMINISTRATION

DSM 601 Strategic Management
MBA PROGRAMME
MARCH 2011-03-17

ASSIGNMENT TWO;

‘HOW INDUSTRIAL FORCES MAINLY TECHNOLOGICAL CHANGES HAVE KILLED THE CINEMA INDUSTRY.’

PREPARED BY

ANNE. N

Introduction

The cinema industry in is one of the biggest recipients of the negative impact of industrial changes. Currently the industry is literally falling.

Opinions may differ on the exact cause of downfall of the industry. Cinema owners, contractors and spectators were unanimous in their view that, changing buyer life styles, cable network, complaints of obscenity, costly tickets, mobile, internet, computers, DVDs and dish antenna have together contributed to the decreased number of cine-goers in recent years

Most cinema halls’ property has been bought or is hired by Pentecostal churches in the country which is now redeveloping the buildings as a worship centers’, others have been converted to shopping exhibitions for clothes and mobile phones.

a) Technological changes
The range of products that are available for consumers to buy is constantly changing. Consumers of only 40 years ago could not even dream of personal computers the internet, mobile phones, quality sound home theatres and even air conditioned cars just to mention but a few. By researching into and developing new products, some businessses have created huge new and profitable markets. Some examples that have negatively affected the cinema industries are;

1. The digital revolution has flooded the market place.

Sony and microsoft are two examples of firms in the communication industry, making soft ware and Magnetic and optical data storage facilities .these firms base their success on using technological change to their advantage. This technology is used in the compact...

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