Premium Essay

How Is Technology Changing the Face of Business Today?

In:

Submitted By husamettin
Words 327
Pages 2
The Coca-Cola Company

The Coca-Cola Company, a beverage company, manufactures and distributes coke, diet coke, and other soft drinks worldwide. The company primarily offers nonalcoholic beverages, including sparkling beverages and still beverages.
While Coca-Cola is widely known as only a soft drink company, it is less known how the company uses the massive amount of technology for innovation, rebranding and keeping sales consistently high.
In one of the interviews made with Ed Steinike, CIO of Coca-Cola, he stated as “Coke is spending hundreds of millions of dollars a year on digital marketing, and that number will, no doubt, continue to rise. Almost all of that spending is IT-related. This development calls for a broader CIO role. It’s not enough to be an operational back-office CIO running the systems. It’s also not enough to be a process CIO reinventing the supply chain and transforming support functions. We created mobile applications tailored for over 100 countries and available in the Android and iPhone stores, in order to create a digital-marketing event around the globe that boosted our impact well beyond our traditional sponsorship and television advertising channels. The IT department built some of the applications and managed others created by external agencies or our consumers.” (Levin, R. 2013)
To gain competitive advantage over the competitors, lower the costs and green environment manufacturing purposes, the company uses the technologies such as;
• SAP ERP Systems (SAP, 2014),
• Fuel cell systems to provide on-site electricity and heat for Coca-Cola Enterprises (UTC power, 2009),
• Social Media
• Mobile Applications
• Online Advertising
• Product innovation such as “Freestyle Dispensers”
• PlantBottle Technology, Greener bottles using less petroleum
Since The Coca-Cola Company introduced PlantBottle Technology to the market in 2009 as

Similar Documents

Premium Essay

Business Communication Trends

...Business Communication Trends Business Communication Trends Rebecca Schoenfeld COM/285 9-20-10 Don L. Reinhart Business Communication Trends Paper Regardless of the industry in which a business professional is involved in there is one fact that will never be untrue. Business communications is one of the most important abilities to posses in the business world. The flow of vital information can be transported through conversation, email, text message, written letters, and various other means of verbal and even non-verbal communication. Business communications play an important role in any working individuals’ day-to-day activities at work. As technology advances, so does the process of sharing information, which has become faster and more direct. Daily tasks in the office whether big or small all involve business communications regardless of what profession is being practiced. In our day-to-day activities in the office place business communication allows us to share and take in information regarding issues surrounding our work, tasks to be accomplished, and so much more. “Good business communication is about sharing information in ways that are useful to your co-workers, business partners, and clients” (Kienzler, Locker, 2008). Usage of effective business communication, individuals can reduce the amount of time wasted, wasted efforts, lost goodwill, and legal problems that can arise from poor communication. Day-to-day business...

Words: 825 - Pages: 4

Premium Essay

First Paper

...or services because limited space means reduced space inventory. For example, organizations such as Walmart select the biggest hits from the broadest genres, called the “short head.” The short head means Walmart will only carry a select mix of country, pop, and rock that is calculated to provide the greatest cost/benefit. The business model of Amazon is different. Amazon provides the short head but also provides the “long tail” of more than 100,000 different audio selections. The competition for customers between the Walmart and Amazon marketplace is profoundly changing the face of retail business today. Using the assigned reading and the Argosy University online library resources, find at least three scholarly articles that address similar current trends related to e-business and how e-business is changing the face of businesses today. Using your company or a real-world example from your research, respond to the following: * Describe how technology is changing the face of businesses today. * Describe the most critical business processes that utilize information systems in your selected company. * Explain how IT makes the company’s business processes faster, cheaper, more accurate, and customer-savvy than that of competitors. * Cite at least three sources found in your online library research. Give reasons and examples from your research to support your responses. Write 3–5-page paper in Word format. Be sure to use and cite the module readings. Apply APA...

Words: 276 - Pages: 2

Premium Essay

Human Resorces

...changes. According to the business dictionary, HRM is defined as “Administrative activities associated with human resources planning, recruitment, selection, orientation, appraisal, motivation, remuneration, etc. HRM aims at developing people through work.” In past times HRM were considered responsible for simply hiring and firing and at one point in time were labeled event coordinators and planners. Due to the numerous legal changes and advancements in technology the HRM responsibilities have changed drastically and are essential to maintaining a successful organization. The HRM today is responsible for all aspects of employee development from recruitment to training and beyond in addition to impacting the organizations strategic plan. Constant legal changes and advancements to technology have created an increase in responsibility for HRM. Legalities organizations are required to follow witness constant changes, which require HRM to be both educated and up to date with the laws that effect their organization. The slightest of mistakes could result in fines, lawsuits, and in some cases an organization being shut down entirely. Those employed within an organizations HRM are expected to know these laws to refrain from violating employment laws, employment practices, and more. Another challenge those in HRM face with today’s work environment is adapting to the always-changing advancements in technology. In many instances HRM recruiters today will recruit and hire...

Words: 1549 - Pages: 7

Free Essay

Week1 Com285

...Business Communication Myra Holmes COM/285 July 11, 2011 Hector Fulgencio Business Communication Concepts Life is changing faster than can be imagined and the way we do business is changing as well. Today’s flourishing business community communicates through the continual advancement of changing technology. The major component of running a successful business is excellent communication. In this paper, the role of business communication in day-to-day activities, the communication trends in the workplace, and the results of these trends will be explored. Effective communication skills play a key role in the outcome of day-to-day activities in both the workplace and in your personal life. Effective communication is a priceless trait that can help a person’s business career flourish. Employers know that they benefit from hiring employees with the ability to communicate well. With unemployment at a all time high it is beneficial for job seekers to refine their communication skills, especially since communication is essential in virtually all areas of today’s business world. In my day-to-day activities, the role of business communication helps me with discipline by providing me the ability to stay on track and complete projects without being distracted throughout the course of the day. I am able to take advantage of diverse opportunities, enjoy life, and still be productive. Email for me is one of the best tools ever invented because it assists...

Words: 903 - Pages: 4

Premium Essay

Business

...Conduct Business Research: Part 2 Learning Team A: RES/351- Business Research 11/03/2014 Kim Gravelle Introduction When it comes to running an organization the biggest issue or objective to financially be operational. As in this team project we decided to continue part 2 of business research on technology providing new opportunities. In this part of the research project, the team will discuss various questions to help develop the initial reasoning to conduct research on technology. This topic will continue to provide answers to why the research is important and how to solve various issues in research that much needs to be answered to conduct proper research. What are the key business objectives? The key business objectives that are needed for technology to be successful in a business would be to know what technology is available for the business, the cost to business for the technology, how the technology will be used to help the business reach its goals and how best to train the employees on using the technology to complete their job duties. Using key objectives allow us to measure the success of how the technology is improving the business and ensuring the success of the company. What are the questions that must be researched? The questions related to technology that must be researched at those surrounding the use and cost of the technology. A question that should be researched in regards to using technology is how does technology boost a business? Other...

Words: 820 - Pages: 4

Premium Essay

Bis/ 221

...to continue part 2 of business research on technology providing new opportunities. In this part of the research project, the team will discuss various questions to help develop the initial reasoning to conduct research on technology. This topic will continue to provide answers to why the research is important and how to solve various issues in research that much needs to be answered to conduct proper research. What are the key business objectives? The key business objectives that are needed for technology to be successful in a business would be to know what technology is available for the business, the cost to business for the technology, how the technology will be used to help the business reach its goals and how best to train the employees on using the technology to complete their job duties. Using key objectives allow us to measure the success of how the technology is improving the business and ensuring the success of the company. What are the questions that must be researched? The questions related to technology that must be researched at those surrounding the use and cost of the technology. A question that should be researched in regards to using technology is how does technology boost a business? Other questions would be using laptops versus desk tops, and which one works best for the business. If the business takes its employees on the road laptops may be a better use of the technology. Cell phones are must have these days in business and will the company pay...

Words: 801 - Pages: 4

Premium Essay

Managing Change

...QUESTION 1: Write a brief account of how different elements of the temporal and PEST environments interact to influence the situation described in the case. Change in organizations is a form of strategy in the business environment. In a global business environment today, the change in the organization is very important for businesses, as it will determine the competitiveness of the business with other competitors. To survive and develop a long way in the market, organizations need to have a change in their business environment in the best way. Conversely, the enterprises will face to losing business capabilities and their foothold in the market and it can be cause leading to bankruptcy. Nokia Corporation's case is a typical example. In this case, Nokia is facing to big challenges from their new competitors in the markets as well as in technology advance and the changing in their customers’ habits. Because of those changing, the Nokia Corporation is losing their foothold in the mobile market in the world as well as in home country (Finland). Moreover, there are still many factors that affect this group, not only internal elements but also external elements. Those factors required the organization changes. To aware more, we will base on the PEST environments, this tool is used to evaluate the environments value, it relies on Political, social, economic, technology environment. To understand how they influence to the Nokia Corporation, in this essay we will do an analysis on the...

Words: 1598 - Pages: 7

Premium Essay

The Future

...we call a future could be happening in the next coming years or decades, since new types of technology and crazy touch-screen or laser objects are being used every day in our daily lives, even worst by children about 5 or 6 years old. Technology is not the only thing that has changed and is changing every day, something that we should really worry about is our own human values. This is our own social and cultural values, everything we have had since the moment we are born and also our norms in daily business that have been established year and years ago based on errors and important historical events, and by important business man and multinationals that had gave us the opportunity to experience what we are experiencing today. To answer the million dollar question we need to break it down into two separate parts; social and cultural changes; and norms of behavior in the world of business. The question is how these two factors will change in the future and how businesses will be done by that time. First, we need to determine our social and cultural values and those can be referred or seen as our ethical actions, and are our base of integrity in society. The way we think, act, behave, from a greeting to an interview or negotiation, these values or personal beliefs are definitely changing and even becoming extinct. Our values is the most fundamental thing in today´s way of doing business, is our own judgment of right or wrong and if we lose them we will be definitely no longer under...

Words: 1189 - Pages: 5

Premium Essay

Pop Culture

...17, 2012 Technology Taking Over The most significant influence from Pop culture felt in today’s modern age is the phenomena of advanced electronic technologies, which is constantly changing and improving at an astonishing rate.. Electronic technology advancements have improved all forms of media devices, the majority of which include laptop and desktop computers, cellular phones and state of the art televisions. The change from analogue to digital is the primary improvement. These technological improvements have changes the way we communicate and our daily lives. Technology has been advancing and changing faster than most ordinary people can keep up with. In the past few decades, media technology has had the most dramatic impact on how we live. Cell phones are in fact hand held computers with cameras, video recorders, applications and programs that allow you to do nearly everything a home computer or laptop can do today. It’s hard to imagine life without the Internet. The effect the Internet has had on our daily lives is quite amazing. However, there are still many people who refuse to own a PC, but that number is dwindling each year. With the many benefits and convenience offered by use of the Internet, it’s hard to imagine not having the ability to surf the web for a new restaurant or find out what movie is playing that evening. In my lifespan, primarily the past decade, so many things we do have changed dramatically and I believe the future impact of technology holds many...

Words: 1153 - Pages: 5

Premium Essay

Are Ceos Overpaid

...over the past decade. In fact some would even argue that they are not paid enough and should be paid more. CEOs are being scrutinized more than ever. Some have taken on a celebrity persona such as Steve Jobs, Bill Gates, and Jack Welch. The fact of the matter is their pay is driven by market forces. You don't really hear of athletes being scrutinized like CEOs. However, since the collapse of companies such as Enron, WorldCom, and Tyco, their exposure has put them in the forefront of our society. CEOs are not unique. Other industries with similar backgrounds have earned just as well in the last decade. This includes top lawyers, athletes and top financial executives. Kaplan contends that it would be difficult to understand how pay increase could be driven by non-market forces when pay to athletes, lawyers and other groups have increased just as much. Their pay is strongly related to stock performance. Kaplan's recent analysis of CEO pays in a given year found that CEOs in the top 20% of actual pay generate stock returns 60% greater. This is greater than other firms in their industries over the past three years. In addition, CEOs from firms in the bottom 20% of actual pay underperformed their industries by almost 20% over the past three years. Furthermore, most of the financial CEOs compensation is tied directly to the stock price and since the demise of those sectors; many CEOs have lost millions, if not their job! In this Essay we are going to look...

Words: 1987 - Pages: 8

Free Essay

Global Trend Analysis

...relocated. Vales (2007) stated that the future may be hard to predict, but may not be hard to prepare for. Insurers are in close encounter with the tough new business, investment and regulatory environments that are emerging from the financial crisis. The article continued to state that the insurance industry however, also faces far broader challenges. Demographic shifts, the rise in power of the emerging markets and changing customer behavior will all help shape the sector’s longer term future. Insurers who can anticipate and plan for change can create their own future. Others who are “fast followers” will need to be agile enough to recognize the leaders and adopt similar strategies. White, (2009) wrote that many factors are contributing to the increasing diversity in the workplace, factors such as the rising numbers of immigrants, mergers or joint ventures with companies in other countries, the rising use of temps and contract workers, and the increasing globalization of business are a few of the forces making the workforce more diverse on a daily basis. White (2009) continue to state that because of this rise in diversity, human resource personnel are scrambling to match benefits with newly diverse employees in order to compete for the best-qualified workers. Aspray et al. (2006) mentioned that computer science and technology have been stunningly successful in forging a global market. Through these...

Words: 2596 - Pages: 11

Premium Essay

Innovative Changes and Managing Evolving Generations

...and Managing Evolving Generations Wayland Baptist University Management 5305 Organizational Theory Course Instructor: Dr. William Cojocar, Ph.D. Herlinda Sifuentes (January 31, 2012) Abstract Building a culture for Innovation, creativity, smart technology, non-traditional work environment, business management and new strategies sum up the focus of innovation in todays’ competitive changing world . Todays’ economy brings opportunities, moves quickly, and marks innovation as the only way to stay ahead of fast-moving developments and increasing competitive pressures. In their book “Innovation, The Five Disciplines for Creating What Customers Want” Curtis Carlson and William Wilmot (2006) provide a developed disciplined process of innovation. This paper will analyze challenges the business environment faces in developing new ways to lead, inspire creativity, innovation, and challenges in managing the evolving generational gaps in the workplace. Introduction For organization be successful in the current business world is not an easy task. A strong Corporate culture and efficient leadership is essential to face challenges that are presented by competitors and the changing environment. Todays’ organizations must keep themselves open to creativity and continuous innovation, not only to prosper but merely to survive in a world of disruptive change and increasingly stiff competition. These challenges usually make an organization engage itself into making...

Words: 4194 - Pages: 17

Free Essay

Cmgt 420 Wk 1 Assessment

...1. Define Risk to a business in your own words - The risk to a business would be considered as anything that would keep business from happening as business as usual. A risk could come from natural occurances to cyber attacks design to cripple the process of how a business function. 2. What would cause some Risk to be greater than others - how would you measure or score these Risks? The greater risk would be if the attack can be rebound from. I would have to rate a natural event as a greater risk especially if it is a flood or mud slide. Cyber attacks also are a great risk to operations because client information maybe stolen and this can cause life changing results. I would rank them at the top as far as damage to recovery goes. 3. In the technology growth we are in today - list 3 of the Risks that business or individuals face by doing business via the Internet. Identity thief, malware attacks, and viruses 4. How prepared are you for a disaster? How prepared do you feel most businesses are for a disaster? What could be done to minimize the effect of a natural or man-made business outage? I think that I am prepared for the risk as a use will face with the help of firewalls, anti-virus technologies, and backup of important data specific to me. Most businesses are well prepared for risk because this is somewhat the norm of doing business these days. They all use some sort of backup to systems and are deploying the help of IT departments from 3rd party outsources. 5...

Words: 327 - Pages: 2

Premium Essay

Itm501Mod1

...Information overload is a situation that has concerned many organizations. However, through the use of technology and ever-changing systems, organizations are developing new ways of controlling this problem. What is information overload? This is what some say in respect to information and what is happening to organizations in today’s fast paced hi- tech world; we are being overloaded with technological advances and information to the point where we will not be able to handle all this information and eventually burst. In actuality it is very improbable such an event will occur, with the advances that have allowed for such a great quantity in the flow of networked information has also allowed for that information to be managed successfully. Also organizations understanding of how to manage knowledge as well as holding an understanding to the relationship between information, data, knowledge, and wisdom are crucial to their success in not being inundated by mass amounts of information. This is no new problem to the human populous either, mankind has been dealing with this since our beginning and will continue for our existence; this is what allows us to succeed and be successful as a species in whole. At the beginning of Man’s very existence information has continually been compounding, and man has successfully been collecting and improving upon past lessons. Along with continually building on knowledge man had to come to terms with a way to store the knowledge and pass it...

Words: 1664 - Pages: 7

Premium Essay

Tour Operators

...MEETING THE MANAGEMENT CHALLENGE MEETING THE MANAGEMENT CHALLENGE "How will managers and leaders need to adapt to thrive in four years from now?" "How will managers and leaders need to adapt to thrive in four years from now?" "How will managers and leaders need to adapt to thrive in four years from now?" The challenges Managers and Leaders face Growing Business confront a scope of difficulties. As a business develops, diverse issues and opportunities request distinctive arrangements - what worked a year prior strength now be not the best approach. Very frequently, avoidable errors transform what could have been an extraordinary business into a likewise ran. Perceiving and conquering the normal pitfalls connected with development is vital if your business is to keep on developing and flourish. Vitally, you have to guarantee that the strides you take today don't themselves make extra issues for what's to come. Compelling administration will offer you benefit as much as possible from the open doors, some assistance with creating practical development for what's to come. 1. staying aware of the business sector 2. Planning ahead 3. Cash flow and financial management 4... Critical thinking 5. The right system 6. Skills and attitude 7. Welcoming change How technology has changed workplace communication It’s been a common lament among business people dissatisfied with the technology that has become the norm in their daily lives. Instead, today’s communication...

Words: 1372 - Pages: 6