Premium Essay

How Media Affect Corporations

In: Business and Management

Submitted By jasont
Words 2531
Pages 11
1. Introduction of Social Media and Knowledge Management
Since Web 2.0 was popularized by n O'Reilly Media and MediaLive, it allows users to do more than just retrieve information such as social networking sites that lead the world is getting smaller which make people know and recognize each other although they haven’t met before and communicate easily, give people more freedom to express their ideas, opinions, and creativity, to have better interaction and increase efficiency in communication, and make human life easier (Hansen, Shneiderman, and smith 2010). Basically, according to Kaplan and Haenlein (2010) “social media is defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content”. For examples, people can communicate and share idea in easy and practice way by using social media in the form of image, podcasts, text, video, and many more. In the modern era like nowadays, internet and social media has undergone very rapid progress which resulted it's become as lifestyle and part of human life and become vital tool that cannot be ignored by people and corporation. There are several popular social media that users usually use such as Facebook, Linkedin, twitter, and Google+ and Facebook still tops social network by having 1.4 Billion of total number of users in the world (Statistic Brain 2013). It is evidence from research data, there is more than 80% of consumer browsing and buying online in every week in 2012 and it’s increased 69% from 2009 (Oracle 2012) and there is about 80% of small-mid-big companies utilize social media in 2013 that the companies realize social media is becoming very important for their business performance and to support communication in internal companies. Thus companies can do marketing and sales, make…...

Similar Documents

Premium Essay

Media Ownership

...2013 Media Conglomerate Ownership in the U.S. The United States is being greatly affected by conglomerate ownership of media properties in today's industry. A conglomerate is formed when a large company merges with separate and diverse small firms. By definition a media conglomerate is a large company or corporation that has merged with a number of different media outlets such as TV, radio, newspapers and Internet. Big companies have the tendency to expand by diversifying their holdings among different media products, never fully dominating a particular media industry. A decreasing number of organizations gaining control over an increasing amount of mass media, which defines media consolidation, leads to an oligopoly in the marketplace. Large companies create an oligopoly when only a handful of them dominate the industry and face little economic competition from small independent firms.[1] In 1983, a total of fifty corporations dominated most of the media industry. Through a series of mergers and acquisitions, that number shrunk to twenty-nine by 1987. Twenty-three companies had control of the industry by 1990 and in 1997 that number was ten. Presently, media ownership has been concentrated in the hands of only six extremely powerful media conglomerates.[2] The six corporations that control media collectively in the United States today are Comcast, The Walt Disney Company, CBS Corporation, Time Warner, Viacom and News Corporation.[3] These corporate media......

Words: 1589 - Pages: 7

Premium Essay

Strategic Initiatice Papaer

...strategic plan is to improve the relevance and reliability of its customer experience across multiple channels (in-store, online, mobile and social media), as well as preserve, grow and leverage the Target name and maintain a reputation of satisfying customer needs. Consistent with the overall strategy, Target Corporations plan for 2013, involved a number of strategic initiatives to improve long long-term growth. Included in the initiatives is investments in technology, the opening of 17 new stores, the expansion of store base facilitates to effectively penetrate into its target markets to gain a competitive advantage over its competitors. While looking at expansion opportunities in international markets such as Canada and Latin America through the use of smaller-format stores called City Target. (Target's Strategic Initiatives, 2013). The focus of this paper will be Target Corporations technology initiative. Technology Strategic Planning Initiative As noted above, Target Corp. 2013 annual report discusses several strategic initiatives one of which relates to technology. Target Corp. relies on a computer system to manage inventory, process guest transactions, manage guest data, communicate with vendors and other third parties, service REDcard accounts and summarize and analyze results of operations ("Target Corporation" 2013). Target Corp. business is becoming increasingly reliant on technology; Target continues to make significant technology investments. In......

Words: 1211 - Pages: 5

Premium Essay

Communication and Information Management Assignment

...Communication and Information Management Assignment 1. Mass Media Trends Mass media consists of a large range of diversified media channels that reach a large audience through mass communication. There are seven trends that characterize modern mass media; audience segmentation, convergence, increased audience control, multiple platforms, user-generated content, mobile media, and social media (J.R. Dominick, 2011). I think mobile media has the greatest effect on society because these days people cannot live without their phones. Literally anything and everything one could imagine can be done from a smart phone and because access is so instant, transferable, and continuous, it is changing the way we live, work, and play. Before the outbreak of smart phones, audiences had to physically go to their media source, giving their time and attention in order to receive its messages. Today, people carry their media source everywhere they go and are notified by an alert sound or vibration when something that they have deemed important is available to them. 2. Classifying Mass Communications There are two approaches to classifying mass communications. "The functional approach emphasizes the way that audiences use mass communication and the benefits people receive from media consumption" (J.R. Dominick, 2011). This approach seeks to analyze why people consume the media they do, how they feel about it; positive or negative, and how it can be improved upon. "The critical/cultural......

Words: 849 - Pages: 4

Premium Essay

The Control of the Mass Media

...The Control of the Mass Media Some nations can influence and control their media greatly. In addition, powerful corporations also have enormous influence on mainstream media. In some places major multinational corporations own media stations and outlets. Often, many media institutions survive on advertising fees, which can lead to the media outlet being influenced by various corporate interests. Other times, the ownership interests may affect what is and is not covered. Stories can end up being biased or omitted so as not to offend advertisers or owners. The ability for citizens to make informed decisions is crucial for a free and functioning democracy but now becomes threatened by such concentration in ownership. The idea of corporate media itself may not be a bad thing, for it can foster healthy competition and provide a check against governments. However, the concern is when there is a concentration of ownership due to the risk of increased economic and political influence that can itself be unaccountable. Global conglomerates can at times have a progressive impact on culture, especially when they enter nations that had been tightly controlled by corrupt crony media systems (as in much of Latin America) or nations that had significant state censorship over media (as in parts of Asia) (McChesney 2000, 22). The global commercial-media system is radical in that it will respect no tradition or custom, on balance, if it stands in the way of profits. But ultimately it is......

Words: 1684 - Pages: 7

Premium Essay

Critical Essay Analysis Within a Cultural Studies Approach

...the critical essay The Crisis of Public Values in the Age of the New Media, Henry A. Giroux’s discourse on the control of large corporations over the economy and how this affects the values of democracy, having as a result an individualistic attitude of the American people towards important factors that affect them as a society. Giroux explores the different uses of new media and its relation to the economical crisis and the essence of a democracy under a neoliberal setting, arguing that public education has to be the main instrument for a better comprehension and exploitation of the new media which capacity to reach and influence the masses is vital for the perception of a functional democracy. Likewise, Douglas Kellner, on his critical essay The Media and the Crisis of Democracy in the Age of Bush-2, analyses and exhibits the consequences for democracy caused by the media deregulation and nearly absolute control of the mass media outlets by corporations in the US and globally. As an example, he addresses how the omnipresent support by the media conglomerates lead to the election of president George W. Bush in the 2000 presidential elections, prioritizing their political interests and economic agenda, disregarding crucial issues to society by diverging the audience attention to banal and foolish matters, this proves that a great deal of the information delivered is bias. This lack of neutrality of the media is a diminishing factor for democracy. When......

Words: 1540 - Pages: 7

Free Essay

The Media Manipulating

...Goldwasser claims that young people are strong critical thinkers when it comes to the manipulation between the media and them. On the contrary, Naomi Rockler-Gladen’s essay “Me Against the Media” states that young people are being easily manipulated by tons of consumer advertising from the media. At the same time I believe Goldwasser’s claim that we are strong critical thinkers, I also believe that the manipulation keeps progressing through people’s lives. We as human beings have the choice to let the media manipulate us however, we also have the choice to stop the manipulation. Not only has the media used television to manipulate us, it has also used the Internet. The Internet is much more powerful than television due to all the social networks on there. Literally, it seems like many people have forgotten the fun of being outdoors because they are too occupied being on the Internet or television. According to Goldwasser, “we’re talking about 33 million Americans who are fluent in texting, e-mailing, blogging, IM’ing and constantly amending their profiles on social network sites…” (237). Although, she did not specify the age group of the 33 million Americans we all know that it is teenagers who fulfill the description in all the categories she mentioned. With all the new technology, social network cites, and new reality television show being created by the media, we as teenagers want to be the first ones to have it all. For instance, before I deactivated my Facebook......

Words: 1209 - Pages: 5

Premium Essay

Case 1

...Trainers with prior experiences to similar situations are critical in a situation where new software is being implemented. Professionals with significant work experience are essential for projects high in complexity. (Weill & Ross, 2009, Pg 315) High complexity projects need detailed planning, where executives and project managers have constant communication. Communication is key. XYZ will profit from new software implementation, in many different aspects. New marketing channels, more organization and less costs are aspects XYZ will profit from. Scenario 4: VP of Sales and Marketing As of July 31, almost eight months into the project, the VP of Sales and Marketing does not agree that e-commerce is the correct move for the XYZ Corporation. She is requesting an explanation from ABC as to why selling the toys to the public will benefit the organization. It is preposterous that a senior level executive, especially from the Sales and Marketing department, doubts this decision this far into the implementation. As the IT Savvy book states, the CIO and their senior level colleagues are a critical success factor in the firm’s IT savvy journey. It is up to the CIO and their colleagues to build an IT savvy culture and define the operating model, allocate resources to implement the model, determine commitment level, communicate and encourage desirable behavior and assess progress (Weill & Ross, 2009, p.140). However it is vital that she is on board with this project, so it is......

Words: 1630 - Pages: 7

Premium Essay

Acc 317

...Assignment 1: Partnership vs. Corporation Due Week 7 and worth 240 points Use the partnership and corporate tax returns for the practice sets titled, “Pet Kingdom” and “ROCK the Ages, LLC” that you prepared in Weeks 3 and 5 in order to complete this assignment. Write a four to five (4-5) page paper in which you: 1. Compare and contrast the tax rules and treatment applicable to corporations and partnerships. Indicate the major way in which the tax treatment affects the shareholders or partners. The tax rules for a corporation are taxed at a different level than the various business structures. Corporations are the only business structure that are required to pay its own income taxes based on the profits received. The corporation requires it to file a tax return using Form 1120 and pay taxes at a corporate income tax rate on any profits. When deciding on what amount must be paid at a corporate level, the amount of tax due must be estimated and are due by the end of the year and quarterly payments are recommended. The shareholders are affected by the corporation tax rules, because they are taxed based upon being owners and working for the corporation and required to pay taxes on their salaries and the bonuses they receive like any regular employees of a company. It must be understood that salaries and bonuses are being deducted as business expenses, so that means that the corporation does not pay taxes on them. A corporation is taxed on all its profits because it does......

Words: 1934 - Pages: 8

Premium Essay

Digital Media

...The media of mass communication have long played a fundamental role in people’s lives. The media informs, persuades, entertains, and even sells. For the most part; mass media is only owned by a few private companies, as we learned in the “media ownership” discussion. According to the “Telecommunications Act of 1996,”, this act was to spawn some competition the broadcast companies. It also eased the restrictions on the number of television stations one individual company can own. The media, controlled by power corporations and government organizations, has positioned itself to influence people in all manner of ways, but no one group controls the system as a whole. 90% of all television media is controlled by only six broadcast corporations. Media can provide companionship, shape perception. They are fundamental to an informed and educated public.(Pavlik, McIntosh 2004). “An important aspect of digitization is that the boundaries between different media have brought into question, and a presupposition has the developer that we are in an era of media convergence” (Storsul,Fagerjord (2008). Strosul and Fagerjord believe that “blurring the border between media does not have to mean convergence. There is also development toward stronger differentiation of media in which elements from earlier separate media and sectors are combined in new ways.” In communication, there are three forms of interpersonal,......

Words: 2211 - Pages: 9

Premium Essay

Mass Media Usage

...Introduction to Media Industries Media Visualization Essay Media Usage Mass media has become a powerful tool in shaping our culture, and is largely reflective of our society today. According to our text book and class lecture notes, mass media can be loosely defined as the technological vehicles through which mass communication takes place, along with the industries which control them. Over the years, mass media, has had a profound effect on American society, on its culture, and on the individuals exposed to the media. Mass media effects people differently because of varied amounts of exposure and formats; however with the convergence of media, todays society fails to recognize the immense influence that mass communication has on every one of us. While keeping track of my involvement in mass communication and media for three days, I became eminently aware of the influence mass media has on me through varied amounts of exposure and mediums. I created six classes of mediums through which mass communication presents itself- television, movies (film), radio, phone (including both landlines and cellular devices), internet, and print. After noting how I received media through differing technological vehicles, I than created my own categories for the roles it plays in my life- entertainment, advertisement, research (both school and personal related), and interpersonal communication. Observing my participation in media through these four lenses produced for me, a better......

Words: 813 - Pages: 4

Free Essay

Assignment 1 Bus 499

...Strategic Management and Strategic Competitiveness Melinda Upchurch Dr. Debra Sherrill Business Administration Capstone May 1, 2014 1. Assess how globalization and technology changes have impacted the corporation you researched. Blockbuster has evolved throughout the 25 years that the company has been in business. Blockbuster initially provided home videos and video games rentals and throughout the years added DVD rentals, DVD by mail, streaming, video on demand and Cinema Theater. The company merged with Viacom in 1993, but was unsuccessful so Viacom bought Blockbuster for $8.4 billion dollars. Blockbuster also moved business across the globe into the United Kingdom and became the number one video store in the United Kingdom. In the year 2000 Blockbuster turned down the opportunity to purchase Netflix which has become one of the biggest on-demand internets streaming media available to viewers across the globe. Blockbuster was at an all-time high in sales in 2004 employing over 60,000 people with over 9,000 chains of stores. From 2003 to 2005 Blockbuster loses 75% of its market value as competition increases from the likes of Netflix and Redbox. (Marcus, Schaefer 2011) By 2010 the competition from Netflix drove sales for Blockbuster down causing the company to suffer and file for Chapter 11. Globalization may be defined as the integration of the world’s people, firms and government (Green n.d). Technology has expanded and made...

Words: 1418 - Pages: 6

Premium Essay


...Group 2: Alex, April, Terry, Yuki Project 1 The Relationship and Social Responsibility of Shareholders to Stakeholders As the human civilization developing, the society is becoming increasingly controversial. Social responsibility as a sophisticated concept appeared in 20th century. Social responsibility means that a corporation or individual should be held accountable for any of its actions that affect people, their communities, and their environment. It implies that harm to people and society should be acknowledged and corrected at all if possible. There are some different kinds of social responsibilities. And the content of obligation may be different. Our group will focus on CSR (Corporate social responsibility) which may require a company to forgo some profits if its social impacts seriously hurt some of it s stakeholder or if its funds can be used to have a positive social impact. The idea of corporate social responsibility appeared around the start of the 20th century. Then, two broad principles emerged (Charity Principle and Stewardship Principle) which shaped business thinking about social responsibility during the 20th century and become the foundation stone for the modern idea of corporate social responsibility. The Charity Principle, the idea that the wealthiest members of society should be charitable toward those less fortunate people, is a very ancient notion. The stewardship principle points that the company leaders have the obligation to see that ......

Words: 810 - Pages: 4

Premium Essay

Internal and External Factors successful organizations rely on the four functions of management: plan, organize, lead, and control. However, implementing these functions is not easy when other factors come into play. External and internal factors such as, globalization, technology, innovation, diversity and ethics all affect the four functions of management. If an organization wants to be successful they must adapt to these different factors. One company that has been able to do so is Starbucks Corporation. The adaptation and utilization of these many different internal and external factors has helped to make the company very successful. Globalization Globalization is the integration and exchange of worldwide cultures and resources. “Corporations operate worldwide, transcending national borders” (Bateman, & Snell, (2011), pp. 4). Advancement technology has led to advances of transportation and telecommunication, and these advances have led to connections and interactions between people that may not have encountered each other. Globalization has also led to an increase of available resources to companies around the world. When it come to the four functions of management and how globalization affects them, an organization must plan a companies goals and mission according to whether or not they want to globalize, export or import, then they must organize their company and departments to help implement the plan, next they must be able to lead their employees to implement those plans, and......

Words: 2004 - Pages: 9

Premium Essay

Hr595Negotiation Skills

...also to arrange for or bring about such conferences” (Merriam-Webster Dictionary). This paper will focus on the attributes that affect the choice of negotiation strategy, including both short and long-term thinking relative to the consequences, how to frame goals and the importance of the continuing relationship with the other parties involved after the negotiation process has ended. It is common knowledge that negotiation occurs in a series of steps or processes that are conclusive of many contractual principles, many of which are commonplace in daily routine. Offer, acceptance, and consideration for the proposal, and counter proposals from the parties redefining goals, and adjusting the tactics and strategy used based on the progress or the lack thereof being made in the process. Hopefully, this paper will shed some light on strategies as a plan predetermined by the negotiator to act as a guide to achieving the goals of the negotiation whether win-win or win-lose. It will briefly explain the differences between several approaches to strategy taking into consideration the impact of various strategies and tactics including but not limited to their dependence upon each other. While this paper will strive to point out some differences between strategies and tactics, it will also take into consideration actions by negotiators in order to affect strategy. This paper will offer some explanation of the Dual Concern Model as a vehicle for describing negotiation strategies......

Words: 3511 - Pages: 15

Premium Essay

Case Assignment #1 Busi 600

...Dilemma: Is Penton Media using a outdated method of marketing to gather advertising revenue. If so, will Penton Media see lower then usual advertising revenue if more efficient methods of inquiring advertisement are not adopted instead of the reader service cards. - Yes, The study conducted by Penton media proves that due to information technology methods that were virtually non-existent in 1992 the e reader cards have displayed a lack of efficiency in recent years. The study backs this up by estimating that within the next 5 years newer methods of communication will hold a majority share of the market with at least 72.2 percent of people expected to visit an advertising website. 2 Management Question: Are the reader service cards still an efficient method for generating advertisement revenues, or have they been replaced by more efficient information technology platforms? -Yes, The reader cards remain an efficient method of generating revenue, while they seem to be slowly losing ground to more information technology platforms like the Internet, email, or fax on demand, they remain producing revenue for the company by generating some advertisement profit. 3 Research Question: Is Penton media reader card service generating enough advertising revenue to remain competitive? Could information technology friendly methods be used to enhance Penton Medias advertising revenue instead of the reader service cards? Should Penton Media change the......

Words: 1249 - Pages: 5