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How Media Affect Corporations

In: Business and Management

Submitted By jasont
Words 2531
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1. Introduction of Social Media and Knowledge Management
Since Web 2.0 was popularized by n O'Reilly Media and MediaLive, it allows users to do more than just retrieve information such as social networking sites that lead the world is getting smaller which make people know and recognize each other although they haven’t met before and communicate easily, give people more freedom to express their ideas, opinions, and creativity, to have better interaction and increase efficiency in communication, and make human life easier (Hansen, Shneiderman, and smith 2010). Basically, according to Kaplan and Haenlein (2010) “social media is defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content”. For examples, people can communicate and share idea in easy and practice way by using social media in the form of image, podcasts, text, video, and many more. In the modern era like nowadays, internet and social media has undergone very rapid progress which resulted it's become as lifestyle and part of human life and become vital tool that cannot be ignored by people and corporation. There are several popular social media that users usually use such as Facebook, Linkedin, twitter, and Google+ and Facebook still tops social network by having 1.4 Billion of total number of users in the world (Statistic Brain 2013). It is evidence from research data, there is more than 80% of consumer browsing and buying online in every week in 2012 and it’s increased 69% from 2009 (Oracle 2012) and there is about 80% of small-mid-big companies utilize social media in 2013 that the companies realize social media is becoming very important for their business performance and to support communication in internal companies. Thus companies can do marketing and sales, make…...

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