...1. I chose something I am interested in possibly someday going in to, the field of public relations; it’s not my first choice but wanted to find other information on something else besides what I currently do. I see public relations as essential to any organization, whether it is in the form of simple press releases to speeches; someone has got to do it. It was very easy to navigate through the O*Net site. I typed “Public Relations” into the search box, and within seconds, I could see that the Public Relations Managers, with median wages in 2010 of $43.12 hourly or $89,690 annually. When I went back to the list, the second career listed was “Public Relations Specialist,” with a pay rate of $24.98 hourly, or $51,960 annually As I scrolled through those wages pages, I could see that while the amount of expected vacancies for Public Relations Directors is “Average (7% to 13%),” the outlook for Public Relations Specialists is “Much faster than average (20% or higher)” The page even gave a link to its source—The Bureau of Labor Statistics, which gave alternate names for the position: “communications specialists and media specialists.” Among the reported titles that O*Net gave me, I think I’d like to be either a Public Relations Coordinator for a non-profit agency, helping get information out about programs that are available; or a Corporate Communications Specialist at a large, international company, informing the world about the company, its product or services, and helping...
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...a choice that everyone should approach with a clear conscience and plenty of knowledge on all of the options, weighing the pros and cons of each career, and ultimately choosing the best career that will satisfy their goals in long term options for him or her is to some degree a bit difficult. Studies show that most people at one point in their life face the predicament of choosing between two or more professional careers that is why is fundamental to questions a professional contact, friend, co-worker or even a client when making this choice: What are your abilities?, What’s your work style? Where do you want to work? Do you have people skills? Do you want to do social networking? How you will be able to balance your work and your social life? How do you deal with stress? And How must important how much money do you want to make? But also consider the educational training that you will need for a particular field. The final career choice and ultimate option should be the one that include guidance from a career counselor or school advisor. In this report, the previous questions will be explored in order to choose between a career in accounting or marketing. These two careers have similarities as well as differences. By preparing...
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...face the probability of not being able to secure the job that they have already set their minds on. According to a study conducted by the Ministry of Higher Education in 2011, out of 184, 581 students who graduated, 44, 391 (24%) of them are unemployed. Among the reasons for unemployment were that the jobs were not suitable and graduates were not confident to face the workplace. Therefore, it is important for fresh graduates to be able to adapt quickly to their situation as there might be a chance that they might not be able to secure the job they want. As the members of this group consists of those studying Psychology and Mass Communication, the area of expertise or the first career choices of each member include to become a counselor, therapist, educational psychologist, clinical psychologist, forensic psychologist and journalist. This assignment will talk about the prospective career choices that can be made with either a Degree in Psychology or Mass Communication should the members of this group are unable to secure the jobs listed above. Three alternative job options will be highlighted, which includes jobs in the field of Advertising, Public Relations and Human Resource. Advertising For a job as an Advertising Sales Executive, the academic requirement is to have a Diploma/ Higher Diploma/ Degree in Marketing/ Business/ Advertising/ Media & Mass Communication or equivalent. The job also requires a minimum of two years working experience...
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...Human Relations in Management Human relations are defined as the art of using systematic knowledge about human behavior to improve personal, job, and career effectiveness. (DuBrin) Employees must frequently work together on projects, communicate ideas and provide motivation to get things done. Developing good human relations skills adds to the organizational effectiveness of a business. Employers that challenge and engage their employees are more likely to retain and attract qualified talent and adapt to meet the needs of a changing marketplace. Human relations begin with self-understanding. This concept can be divided into two sides: public self and private self. The public self is how a person wants the outside world to see them, while the private self is how a person really is. To get an understanding of self you need to consider six sources of information. General information about human behavior, informal feedback from people, feedback from superiors, feedback from coworkers, feedback from self-assessment quizzes, and the Johari window. While the first five sources are self-explanatory, the last one may not be familiar. The Johari window is a grid showing how much information you know about yourself as well as how much other people know about you. It is divided into four regions: what is known by the person about him/herself and is also known by others (free area), what is unknown by the person about him/herself but which others know (blind area), what the person...
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...Chapter 6 Case Study #1 Nike Hiring Gets Off on the Right Foot pages 284 – 285. 1) What do you think are the prime advantages and disadvantages of Nike’s computer-based interviewing system? Advantages of computer assisted Interviewing system: a) Weeds out undesirable applications: In computer based interview system the applicants whom management thinks are eligible for the job according to qualification, work experience and achievement of an applicant in his/her career is called upon for the interview. This helps the company screen out un- important applicants and in turn save their time in interviewing only required applicants. b) Saves company’s administrative costs: Company during their interview season sees an increase in their administrative expenses which includes mainly the travel reimbursement that all candidates gets during their journey to interview location. Nike being one of the largest manufacturing & retail oriented company; it needs recruitment process almost the whole year. If they spend. Therefore company’s expenses would be very high and at the same time, may not be productive as out of huge number of candidates who have applied, only few would be matching the job profile. c) Time efficient: it saves time for both management involved in recruitment process & candidates who may have to undergo long interview process. Management can utilize that time for its productivity & handling its other important issues. d) No routing errors. If the system...
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...occupational standing.” (Piezka & L’Etang, 2006, 270). Discuss this in the light of professionalism in the public relations industry Professionalism in public relations is a multifaceted construct that discusses the ethical standards and skills required for PR practitioners and some of the criteria that are central to the profession are a body of knowledge, ethical practice, certification, importance to society and review by peers (Grunig & Hunt, 1984). The core professional value that serves as the ethos for the whole profession is the foremost among these criteria (Grunig, 2000), however, some practitioners discount it for its lack of pragmatics due to failing to master communication techniques that are known by the average citizen, people today who call themselves public relations practitioners still do not measure up to professional standards and lack of training (J. Grunig & L. Grunig, 1992; Grunig & Hunt, 1984; Dozier, Grunig, & Grunig, 1995). Several issues are identified from this definition for the core professional value that serves as the ethos for professionalism in PR. The issues shall be the discussion of the use of professionalism in the PR industry. As PR is a specialised professional occupation encompassed with its own set of values and beliefs, debates on the role of the professionalism development and education are inevitable among the public. To have a breakthrough in the profession, the profession should not be confined to restrictions of values...
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...In the workforce, there are two categories of how jobs are classified. There are jobs that are in the public sector, such as state and federal government jobs, and jobs that are in the private sector, which would be all other jobs not included in the public sector, such as working for a local organization or company that is not controlled by some form of government. Unlike other topics that have been covered throughout the course, most of the general population has a clear understanding distinguishing the difference between jobs that are in the public and private sector. However, something they may not know is that there is a difference between public sector labor relations and private sector labor relations. Most people believe that labor relations are the same in the public and private sector and that the title just changes based on whether it is a public sector job or a job that is found in the private sector. Having work experience in both the public sector, as well as the private sector, I am able to see the difference that exists with the labor relations process between the two. From my experience, the labor relations process in the public sector seems to gain more attention than the labor relations process in the private sector. However, there is a reason for this as public sector labor relations has an interesting history. In the beginning, public employees were required to lobby to their legislators for favorable employment for collective bargaining, an activity whereby...
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...A Brief History of Public Relations Public relations has been with us for thousands of years. The Greeks had a word for it: sematikos: to signify, to mean. Semantikos means semantics, which can be defined as how to get people to believe things and do things. That is not a bad definition of public relations. In 50 B.C. Julius Caesar wrote the first campaign biography, Caesar’s Gallic Wars. He publicized his military exploits to convince the Roman people that he would make the best head of state. Candidates for political office continue to publicize themselves with campaign biographies and accounts of military exploits to this day. In 394 A.D., St. Augustine was a professor of rhetoric in Milan, the capitol of the Western Roman Empire. He delivered the regular eulogies to the emperor and was the closest thing to a minister of propaganda for the imperial court. Thus, St. Augustine was one of the first people in charge of public relations. The modern equivalent would be the President’s press secretary or communication director. In 1776, Thomas Paine wrote “The Crisis,” a pamphlet which convinced the soldiers of Washington’s army to stay and fight at a time when so many were prepared to desert so they could escape the cold and the hardships of a winter campaign. Paine was a master of political propaganda whose writing could get people to do things and believe things. Benjamin Franklin made it a rule to forbear all contradiction to others, and all positive assertions of his own. He...
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...so interesting, versatile and fun. Since I was young, I have loved public speaking. It’s weird, I know. But my desire to interact and communicate with people led me to think about a career in communication when I was a junior in high school. As I began to look at colleges, I was torn between a media concentration and a public relations concentration. I decided to take the media route. But like many college students, I changed my mind during my first semester. I liked the fact that the public relations is so versatile: Every industry needs communicators to operate. I could go on for days and days about why communication intrigues me, but I like this quote from self-help author Anthony Robbins: “The way we communicate with others and ourselves ultimately determines the quality of our lives.” That quote makes me want to say, “Amen!” In each communication course I take, I learn more and more about why effective communication is vital in our lives at home, at work and in our communities. I am intrigued by the relationships that humans build with each other and how those relationships determine things like how a business handles a crisis and how employee relations can affect a company’s success. People often say that communication is just “talking.” That’s only one aspect it, but it’s the one in which most people need the most improvement. It amazes me how one slip of the tongue can cost an individual a job, a reputation and respect. When I was considering careers in...
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...widely recognized as the father of public relations. Bernays graduated from Cornell University in 1912 and opened the first recognized public-relations firm with Doris Fleischman in 1919. As Harold Lasswell explained in 1928, "public relations" was a term used as a way of shielding the profession from the ill repute increasingly associated with the word "propaganda": "Propaganda has become an epithet of contempt and hate, and the propagandists have sought protective coloration in such names 'public relations council,' 'specialist in public education,' 'public relations adviser. MEANING OF PUBLIC RELATIONS Public Relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs. Public relations (PR) concerns professions working in public message shaping for the functions of communication, community relations, crisis management, customer relations, employee relations, government affairs, industry relations, investor relations, media relations, mediation, publicity, speech-writing, and visitor relations. The first World Assembly of Public Relations Associations, held in Mexico City in August 1978, defined the practice of public relations as "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.". Others define it...
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...Industries: An Introduction Assessment Task 2 There are a number of different types of employment available in the advertising and public relations sector of the creative industries. When working within the advertisement section of a company, there is the possibility of working within account management. They have a key role in the development of the advertising campaign and are the people who are in charge of the relationship with the client. Strategic planning is another section. The role of the strategic planners is to represent the consumer within the agency. They are responsible for developing the key strategic insight which lies behind the advertising idea. Media planning and media buying are another two popular avenues in which employment is available within advertising. The job of a media planner is to map how to connect the consumer to the creative idea and take a brief from the client that highlights the message that they want to communicate to the consumer, while media buyers buy the “connections” between the consumer and the creative idea. The creative section of an agency is where the planning for an advertisement campaign happens. This is where the copywriters and art directors work. Creative services and production is where art and creativity meet commerce and reality and is where the advertisement campaigns are made and get paid for. The responsibilities that you would have as a strategic planner would of course be to represent the consumer within the advertising...
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...Apple public relation plan Message Statement Apple public relations plan Chuey, Jaime, Char, Ellen Executive Summary This public relation plan is to inform and influence the public about the new iPhone 6 with using the features of the new phone as a starting point. The primary customers are known as the current and loyal customers. Apple’s employees and management are the face of the company to the public so the training will be key to keeping the key keeping the plan moving ahead. The main objective of this plan is assist in the public to take action in buying, informing others, and overall to get to know the new iPhone 6. The strategy is to always keep the right information of the new iPhone 6 going out to the public, by keeping the information positive, upbeat, and truthful. The actions and feelings we intend see doing and after the plan is excitement and eagerness to obtain the new iPhone 6. Communication Process Identifying Publics Customers The primary customers for Apple are current Apple customers, techies, business professional, iOS software users, brand awareness customers, Apple culture customers, satisfied customers, and high performance tech customers. The secondary customers are anyone in the market for a new phone, wants a company that is loyalty to customers, and customers that want a product with quality. Producers and Partnerships Apple has 156 companies that produce their products for their customers, with many of them being located outside the...
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...Assignment Discuss the factors reshaping Industrial Relations and the prospect for future pay settlement modules. In the last few years Ireland has been on a difficult economic journey. High unemployment, huge decline in the construction sector, loss of union’s power, people are afraid to take any actions in a case of a job loss. The economic collapse forced the country to cut public spending and raise taxes, the type of austerity measures that financial markets are now pressing on most advanced industrial nations. But rather than being rewarded for its actions, though, Ireland has been penalized. Industrial Relations are about the balance of power and control between the employers and employees. The Industrial Relations climate is changing very fast, with many strikes than any time since the 1970's. The cause is that we are in the middle of an economic crisis. Towards 2016, partnership, with it linked incremental percentage wage increases, can be described as ambition. Unemployment rate in Ireland stands at 14.8 per cent, from 4 per cent.” The EU-IMF-ECB troika described levels of joblessness as “unacceptably high, especially among the youth” in its latest review of the State’s bailout programme last week.” (Minihan, 2012). ‘During the recent crisis, it says that increases in youth unemployment were “significantly higher” in countries with high minimum wages than in countries where minimum wage was below the median.’ ( Sheehan 2012). “Employers would be paid four-figure...
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...recruitment, job performance, and job satisfaction. Compensation is a tool used by management for a variety of purposes to further the existence of the company. Compensation may be adjusted according to the business needs, goals, and available resources.” The three careers I chose for this case study are Public Relations Specialist, High School Teacher, and Project Coordinator. The reason for me choosing these specific careers was that I’ve held each one at some point in time. In this case study we will examine why each job has different salary ranges and why. Question #1 Doing this research I’ve come to find that out of the three jobs that I selected, a project coordinator is paid the most on average. The project coordinator is paid $89,509 a year on average. I was shocked to find out that out of the three careers chosen, that a public relations specialist is paid the least of all three. The public relations specialist on average is paid $45,931 a year. I expected that the project coordinator position would be the highest paid out of the three, however I did not expect for the teacher to be paid more ($53,447 a year on average) than the public relations specialist. I expected the teacher to be paid the least of all three. Usually teachers are thought to be paid the least when comparison to other professions. Some factors that could play a part in the difference could be number of days worked (teachers usually have a 9 month work year), levels of responsibility the job carries (project...
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...I cannot express enough the importance of police relations with the community. No matter what your view is on police officers, bottom line people need to realize the significant amount of risk officers put out yearly for the citizens protection. Officers have one job and one job only and that is to protect the citizens. Police have been lately giving a bad image due to the fact of suspicious shootings. The shootings are what is in the media and what everyone sees, the people do not see all the sacrifices and good deeds that officers achieve. The media gets more and more powerful each and every year, and the impact it has on people is significant. Whether it is on Facebook, Twitter, CNN or Yahoo, people will believe anything they see on the internet without knowing the facts. The media has giving police officers a bad image and I do not think it is fair for officers. If an officer were to break rules or not go with standard procedure, they are penalized just like anyone else. Some citizens tend to think officers can do whatever they want and not get penalized. For example, On April 4th, 2015 a man was shot in the back by a cop for suspicious reasons and then the officer tried to plant his taser next to the victim (Walter Scott) and say the victim tried to steal his taser. Immediately, the officer was fired and may face additional charges. This shows that officers are not above the law and that every man is equal. Police relations with the community is a huge deal and should be worked...
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