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How Social Medias and Modern Technology Have Affected Today’s World?

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Advertising Strategy

How social Medias and modern technology have affected today’s world?

I) The 90’s, a new communication way is born (1990-2001)

a) Internet and the firsts social medias (1990-1997) b) The expansion of the market (1997-2001)

jlb

II) Web 2.0: a new influence for social medias (2002-2010) a) The booming market b) A new kind of addiction

III) Social media: a revolutionary marketing tool

a) Companies and politics b) Conclusion

I) The 90’s, a new communication way is born (1990-2001)

a) Internet and the firsts social medias (1990-1997)
If we are speaking about social Medias we must deal with the enhancement of technologies. Effectively, social Medias can’t exist without the creation and the publication of internet, that’s why social networks are affecting today’s world.
But what is a social media?
Social media is a web site or a platform allowing all users to publish data in purpose of sharing with other people. It can be messages, photos, videos, wikis etc…
Nowadays, there are millions of social media users, so the question is how it all began?
This global phenomenon was created in USA just after the publication of the internet during the early 90’s.
Usually people assimilate social media by the development of web 2.0, but the first websites was founded before 2003 (creation of the term “web 2.0”).
Indeed, in 1988 AOL created a new kind of social platform and in 1995, the network of Classemates.com is launched, however they had obviously not all the possibilities than today’s networks. Sixdegrees.com in 1997 was the first to gather the basic features of a social media, but despite million of users the company went bankrupt in 2000.

b) The expansion of the market (1997-2001)
During the late 90’s, when Netscape went public, a real euphoria was created around the internet...

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