...Advertising Strategy How social Medias and modern technology have affected today’s world? I) The 90’s, a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) b) The expansion of the market (1997-2001) jlb II) Web 2.0: a new influence for social medias (2002-2010) a) The booming market b) A new kind of addiction III) Social media: a revolutionary marketing tool a) Companies and politics b) Conclusion I) The 90’s, a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) If we are speaking about social Medias we must deal with the enhancement of technologies. Effectively, social Medias can’t exist without the creation and the publication of internet, that’s why social networks are affecting today’s world. But what is a social media? Social media is a web site or a platform allowing all users to publish data in purpose of sharing with other people. It can be messages, photos, videos, wikis etc… Nowadays, there are millions of social media users, so the question is how it all began? This global phenomenon was created in USA just after the publication of the internet during the early 90’s. Usually people assimilate social media by the development of web 2.0, but the first websites was founded before 2003 (creation of the term “web 2.0”). Indeed, in 1988 AOL created a new kind of social platform and in 1995, the network of Classemates...
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...the media. Previously, spreading news was not as easy as it is today, but slowly, it soon became ‘normal’ to discriminate against people that did not look like the majority. With the constant increase in new technology and social media platforms, it has become much easier for people to speak out about the material that most interests them. In Malcolm Gladwell’s essay titled “Small Change: Why the Revolution Will Not Be Tweeted”, he discusses how the development of technology in today’s society does not positively impact the most important social issues. Many can disagree with this though, because with advancements in technology, the public has easier access to learn about the latest social issues, people are able to connect and learn from others through the internet and finally, it brings people who believe in the same values together....
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...Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: |Questions |Answers | |What is meant by the term media |Media convergence in regard to technology is “the process by which previously distinct | |convergence with regard to technology, |technologies come to share tasks and resources” (Lule, J. (2012) Exploring media and | |and how has it affected everyday life? |culture (1st. ed.) Irvington, NY: Flat World Knowledge, Inc.). This means technologies | | |such as television, radio, newspapers are available through one venue, such as a | | |smartphone or computer. The author did make one statement in the text I do not quite | | |understand regarding the non-existence of the “black box”. Smartphones now have the | | |capability to merge all media venues- internet, radio, television via streaming | | |broadcasts, movies, newspapers, and games, as well as digital imaging capabilities | | |including photographs, video, and telephone and text communication. Would this not be | | |considered total...
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...Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: Questions Answers What is meant by the term media convergence with regard to technology, and how has it affected everyday life? The term media convergence with regards to technology is defined as a process of combining together the telecommunications and computers and turning them into one electronic or digital form. The media convergence has affected our everyday life as we know it in many ways, you can now watch television shows, listen to music and shop online using your computer all without leaving the privacy of your home. Using the computer you can also communicate using the email, or chat option on the computer, eliminating the need to call from your phone. Facebook is another option that allows you to keep up with friends and family, while knowing where they are at all times. The internet is a multitasking piece of equipment that has replaced many forms of communications. Hard back books have been replaced with e-books, which can be electronically downloaded from your computer. The way we watch television has also changed, there are so many things that we can do through the television. You can program your home lights and alarms from you cell phone through the television. You can also communicate through you television to others, replacing the need for a telephone. The television and the internet are just two examples of media convergence, that has changed...
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...influences the individual. Whilst theories like post modernism and interactionism are non-structural and believe that the individual influences society. There are major changes that have occurred in society recently such as: the growing impact of new technology and the media, and new social and political movements (based on gender, environmental concerns and so on). What is being questioned is the nature, cause and effect of these changes which have different theories for explanation. The first argument is that the changes are so profound they represent a major shift from the modern century of the last two centuries, to a new post modern society. The second argument is that recent changes have been significant but they are still a part of modern society- just an intensification of the existing features of a modern society. The second argument is seemingly more valid, especially in terms of science and trying to prove post modernism. For post modernism argues that nothing can be proved to be true and take on a relativism method also supporting interpretivism. if this is the case the theory itself cannot be proven to be true hence lacking validity and, essentially, proving itself wrong. We cannot possibly live in a world where we don’t know any truths, for this reason it cannot be accepted that we live in a post modern society for there are alternative theories, such as late modernism, that are more relative to society today. Modernity emerged in the late 18th century as part of the...
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...refused to pay now The Effect of Technology on the Young Generation Name University In today`s world, the development of the younger generation is greatly affected by digitization. Technology changes the experience of childhood not only socially but also in both economical and cultural aspects. Technology has the greatest influence on the world today, and we are constantly surrounded by it and life will almost be impossible without it (Davies, 2010). In the below summary, I have outlined briefly how the media has changed the lives of the young generation: The article basically outlines the social, economic and cultural changes that have come about due to digitization. The media is so much engrossed in our lives that it would be impossible for our young generation to survive in its absence. The internet, video and television dictate the morals, cultures and characters the young pick up as they grow up. There are some economic aspects of change brought about by the digital age. In today’s era, Children seem to be staying younger longer. This creates financial dependence which is worsened by the stagnating youth labor market and consequently leading to delayed entrance into adulthood. In addition, there has been tremendous rise in the spending power. The main concern here is not only on the money young people spend but their influence on family decision concerning expenditure and how they might be incorporated into consumer...
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...11 Nov. 2014 Outline Thesis: The usage of cell phones in modern day society has caused quite the problem for citizens in this generation by being a major distraction, causing addictions, and has sadly became the main resource of communication. I. Introduction: What if every cell phone in the world crashed? How would society communicate? How would one know when someone’s birthday is without getting a notification for it? Some people wouldn’t even know when to get up each morning. Thirty years ago, these questions would be easily answered, but it would have taken separate resources to solve each issue. Most tasks nowadays, however, are done by using this single device. The overuse of cell phones in modern day society has caused quite the problem for citizens in this generation by being a major distraction, causing addictions, and, sadly, becoming the main resource of communication. (Tip: 1. Ask a provocative question or disturbing question.) II. One problem with cell phones in today’s society is that they have become major distractions. A. Cell phones are distracting employees in the workplace and leaving them with their jobs halfway done. B. Not only are cell phones a distraction in the workplace, they are also a distraction and disruptive in school districts, causing students attention to be elsewhere. C. In addition to cell phones being distracting, people often like to multi-task by walking or driving while texting. These things case them...
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...As technology becomes more advanced, the intellect of people decreases. In today’s ever changing environment, technology is becoming more prevalent as the expected knowledge or common knowledge in all aspects of society. Some of the most noticeable aspects of society affected by technology are: schools (at all age levels), social life (both online and in person), and businesses (concerning the use of technology for normal operation). In theory, the groups of people most affected by the changing technological environment are children and young teens. According to Gerhard Lenski, the younger generation is affected more because the standard of technology they are exposed to is more than older generations were exposed to in the past (Macionis, J. J.,2010). According to Gerhard Lenski’s theory of society and technology, “Inventing or adopting new technology sends ripples of change throughout a society (Macionis, J. J., 2010). Based on Lenski’s theory, the grandparents of a family would have difficulty adapting to the new technology used today, while the grandchildren would have some difficulties living the way the Grandparents did when they were young. The older generation had to complete all of their work without autocorrect, calculators, or computers to automatically calculate equations. So, with the use of more technology now than in the past, some believe that as technology becomes more advanced, the intellect of people decrease(s). The first example of the decrease in intellect...
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...Age of Social Media and “Intelligent” Machines? Technology has been created and evolving since the beginning of history, all the way from the primitive discovery of fire to the advanced concepts of Global Positioning Systems, technology has come a long way and definitely affects every individual of society. Even during the short span of my lifetime, the change of technology has affected my life and how I perceive the world. Growing up in the 90’s definitely showed me that the advancements of technology changed how people lived their lives. During my childhood I would play outside, and read books to pass the time, but now a days I spend more time inside on a computer, or on my phone to pass the time. Technology is quickly changing and everyday people are being pulled further into the technological void. Even though technology is improving with the internet, science, and social media. Society is given an ever-changing new perspective and viewpoint on the world. Over the past couple of decades, society has reached a point where people are starting to prefer socializing over the internet, or just living their lives in the most convenient way possible. Meaningful social interactions have started to fade with the rise of the technological wave. For example, face to face conversations have become screen to face text messages and emoji’s. In “Technology: A Reader for Writers” many authors pool together their ideas to illustrate the power of technology, and what technology could do...
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...Abusing Technology in the World Today When you were little did you ever just sit around and think about the future? Flying cars, holographic keyboards, computer watches, and robots that can clean your house, well this day has arrived. The utilization of technology in today’s world is unimaginable. The way society uses technology today could have never been done in the past. We have iPhone’s that have conversations with us, automatic doors, and scooters that move by balancing your weight. But the question that the world wants to know is, do we rely too much on technology, and what happens if technology falls short of the success we think it has? When discussing more about this thought, has technology helped us in this world? For example, the business world. People like to imagine that the business world has been raised to a higher degree with technology in today’s society but some think it has been destroyed. Now companies do not have many workers anymore because they are operated by automation. Automation that operates ten time faster than one worker. This helps companies to improve their estimate of expected income against other companies and become on top of success. The reason why technology helps to produce and deliver a great quantity or amount of product so that they beat all of the competition in the business world. Technology has been passed on and improved throughout the years have gone for human needs. But we take so much for granted that we don’t even know what...
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...and how it has made a difference from the past. Culture is defined appreciating good music, food, and art. We see culture in our everyday lives; we eat, breathe, and speak culture in our homes. People become used to what is consider the new style. In our modern world, others refuse to participate. American Pop Culture is defined as culture that refers to the knowledge and customs of a specific group during a specific period of time, and simultaneously reflects and influences behaviors (Petracca & Sorapure, 2007). With the media changing through the years, our social habits have changed drastically for some, and not for others. For example I used to write letters to my family overseas, and now we email each other or use Facebook to keep in touch with all the updates within our family. Technology has gotten better throughout the years. With new technologies, everyone wants to be involved with in. Another great example of new technology is researching. We used to go to libraries to research on a book, product, or person. Now we are able to do it online in the comfort of our own homes. We also get to shop online which is another great example of pop culture. American pop culture has influenced our lives in many ways, like fashion for instance. Some of us like the new trend that is out, while others prefer to stick to their own fashionable, and comfortable lives. Huge hats, Southern style hats, and mafia hats has been a cool look lately. The Paris Hilton sunglasses have made...
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...Global Social Issues and Change Paper Vincent Valenzuela, Chuck Pennington, Steven Stoney SOC/100 July 19, 2011 John Gomez Global Social Issues and Change Paper Global social issues are present in all areas of the world affecting world economies, its environment, our capabilities as humans, and our processes for making decisions regarding cooperation at the global level. These issues affect a large number of people around the world, directly or indirectly. It is estimated that some 1.1 billion people are affected currently by violent conflict or at extremely high risk of being affected in the future. The persistence of conflict has ripple effect far and wide. These issues have prompted world leaders to initiate new measures, spearheaded by the U.S. under the Bush Administration after the attack on September 11, 2001. Today, one complex issue that has been around for a long time is terrorism. Modern terrorism has become a global issue that has hit our own country here in the United States. Terrorism defined as, is the use of violence and threats to intimidate or coerce, especially for political purposes or the state of fear and submission produced by terrorism or terrorization. (Dictionary.com) Also, there could be sub categories that terrorism can fall under; political psychological coercive dynamic and deliberate. There are many types of terrorism that are seen throughout the world today. These examples are, but are not exclusive to the following; state terrorism...
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...Introduction With modern living and enable progress beyond today's humans, need to communicate, work and study requires the special tools and support to help their modern and innovative obsolescence the expertise that they are. Technology helped them to gradually develop and improve their expertise, access time is shortened and extended over many fields in it, the use of technology in business and continuous development. Business forms and use various means such as web, email, text messages in order to manage, connect, communicate and trade in modern form. II. Body The development of human race always bases on knowledge and capable of creative. On last historical period, people mostly do by instinct, with little knowledge, not enough to be creative. Switch to the era of agricultural civilization, people began to have created innovative tools such as farming (plow, plant hoes, and water). However, it took from 4000 to 5000 years after, human began to have real knowledge, be aware to the objective law and entered a new era of the industrial era, the era of the great technical innovations. Due to grasp the objective law, science thrives, especially in the late 19th to early 20th century. More new branches appear as quantum research, nuclear, aerospace, ocean … However, it slowly moves since the 2nd world war, the scientific and technologic achievements were used in military purposes. After the war ends, the world has condition to change scientific achievements into technology. In 80s...
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...Media in the 20th Century John D. Allmon COM/156 March 3, 2013 Carey Rodriquez ------------------------------------------------- Media in the 20th Century I. To fully understand mass media, we need to come to grips with the enormous role that mass media has played in shaping that culture over the past one hundred years. With the development and evolution of mass media, there have been tremendous advantages and disadvantages that have contributed to major changes in society throughout the 20th century. However, these changes not only affect society but it has also affected the way business is done today. With the dawn of media convergence, globalization of media, audience dependency, concentration of ownership, and issue of media literacy; all the parties in the mass communication process are forced to think dramatically about their positions in it. Mass media can affect knowledge, attitudes, opinions and behavior of individuals. These effects can be immediate or delayed, for a short duration or long-lasting. II. With the development and evolution of media, we find that media convergence and media dependency have become a major factor in how society is affected and the way we respond throughout our everyday life. Encyclopedia Britannica (2013) states that, “Media convergence, a phenomenon involving the interlocking of computing, and technology information companies, telecommunications networks, and content providers from the publishing worlds of newspapers...
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...new subject areas by producing informative and humorous content on popular culture and entertainment. This news and entertainment site has a unique approach that appeals to a younger and more technology-advanced audience. By taking into account the mixture of content and target audience, BuzzFeed continues to form loyal viewers and transform the way people receive news and entertainment. BuzzFeed makes successful rhetorical choices that work together to create a strong attraction to its audience, persuading them to engage with pop culture in a meaningful way. BuzzFeed ‘s...
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