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How the Eu Is Changing the European Market

In: Business and Management

Submitted By Reggie57
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BUS 321 Marketing Page 1 of 9
Mid-term Addition
Group Assignment
April 17, 2007

How the EU is Changing the European Market

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Page 2 of 9

Q.1.) Relate this story to the concept of SWOT analysis. Can you find any examples of leverage, problems, constraints, and vulnerabilities?

Government officials envision the EU as a single market, an area without internal frontiers in which the free movement of goods, person, services, and capital is assured. This is a tall order in the current European Market as huge benefits are plentiful for some and lacking for others. The countries that are members of the EU house an regulatory environment with which local and multinational firms operate. What is the cost of the current situation for the European Union? The EU is one of the world’s biggest investors in promoting economic and social growth to the European markets. The European Union considers Foreign Direct Investment (FDI) as one of the key solutions to promoting development, economic and social growth to the European Markets.

It is within the scope of framework that the EU follows a pro-development approach of long-term investments that will generate stable employment and growth for the European marketplace. The European banking industry has been slow in converting into a modern means of investment opportunities and lacks standardization of banking rules and regulations such as Germany. The German banking system slows the economy by poor management decisions regulated by adverse government policies and a unwillingness to modernize the way it promotes business within its borders.

Having a standardized banking system in Europe would promote growth and strengthen the market and the image of Germany. This could be accomplished by clarifying the regulatory...

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