Free Essay

How to Choose the Domain Name?

In: Business and Management

Submitted By plan123
Words 331
Pages 2
According to the article on the website named smallbusinessbc.ca, the author said that balancing the availability of the online business with their brand recognition and customer appeal based on choosing a right and effective domain name. Nowadays, choosing and registering a right domain name of the business effectively becomes a most important task with marketers. However, it is also a difficult task in a saturated market world-wide, because there have been 5 billion domain names registered in the market. Therefore, the article has sheared some tips with readers about how to choose and register an effective domain name for the website.
1. Choose a memorable domain name
Unless the name of your company or product is unique, you would be better to choose a short and easy to remember names. Otherwise, you can not only choose a name contains your company name, but also you can choose the name of products or services that you offer.

2. Research an effective domain name
You may list all of company factors, such as industry, products, services, audiences, and key-differentiating that to relate to your business. Also, it is important to brainstorm word combinations.
3. Check your domain name availability
You can check all of your top name choices through any accredited registrar on the internet. The program will tell you that your name is available or not.
4. Choose a domain extension
You should choose a domain extension, such as .com, .ca, .biz, .org, etc. Actually, you can choose more than one extension.
5. Register your domain name
You can register your name when you have chosen your domain name of your business.
You can visit the ICANN who are registration authorities. Mostly, you have to pay for your domain name online. Furthermore, you don’t need to pay your domain name outright, you can register it for one year, two years, or five years etc.

Cited: http://www.smallbusinessbc.ca/starting-a-business/how-choose-and-register-effective-domain-name

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