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How to Create a Digital Marketing Strategy

In: Computers and Technology

Submitted By shahmirjadoon
Words 1585
Pages 7
How To Create A Digital Marketing Strategy

Tactics without strategy is the noise before defeat. — SunTzu

There are still many companies that believe they don’t need to have a strong digital marketing strategy to be successful, and while they may be able to maintain or even grow their revenue, their customers are gradually moving to the internet to make buying decisions. That is why companies without a great digital strategy aren’t only leaving huge amounts of money on the table, they are losing customers to those that do.
You need a Digital Marketing Plan.
Any company no matter the size or industry can benefit from a strong digital marketing strategy. In this article we will be discussing some of the best practices in putting together a digital marketing plan that allows you to strategically outperform your competition and create results in the marketplace.

Overview
In digital marketing, like all forms of business, it is best to have your strategy defined before you dig in to implementation. So before you create your first Youtube video or Facebook group, lets begin by discussing what you need to think through: 1. Your target customer & the problems you are solving 2. Differentiation and branding plan 3. Customer assessment (where they are and where they will be) 4. Competitive analysis & timeline 5. Your tactical plan 6. Results and feedback
Once you have figured out the following you can begin to think about which marketing channels will be best for your business.

Targeting your customers
The first step in most marketing strategies is to figure out who your target customers are. It allows you to focus your message, differentiate your product and figure out how you will reach people who might buy your product. Unfortunately, many companies approach this step incorrectly. In an attempt not to exclude any potential...

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