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How to Foster Creativity in Decision Making

In: Philosophy and Psychology

Submitted By norllmaster
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HOW TO FOSTER CREATIVITY IN DECISION MAKING

Abstract
Creativity is the most critical and important factor for all organizations to take advantage of in order to survive during these challenging times (Kanter, 1983; Tushman and O'Reilly, 1997; Utterback, 1994). Ongoing uncertainties of both the economic and global financial markets, indirectly forces almost all successful companies to adopt a new corporate business model largely based on using individual creativity to facilitate and enhance organizational innovation. In order to build and sustain an effective organizational culture conquered by creativity and innovation, organizations must effectively identify to maximize all creative wealth of their members, develop creative leaders and management teams and provide a kind of work environment that is highly supportive of creative expression. The focus on this paper is to examine the ways to foster creativity in decision-making since it can easily be seen and understood that fostering creativity is not an easy task as there are no easy formulas to make creativity happen.

Introduction
Creativity is significant in management research (Shalley et al., 2004) and it is well defined as the production of novel ideas, which are not only unique but also useful. They are deemed to be useful when “they have potential for direct or indirect value to the organization, either in the short or long-term” (Shalley et al., 2004). Ideas can always be generated by anyone, and are either a part of an individual’s job, or viewed as a valued extra-role behavior in low creativity required job tasks, for example in production workers (Unsworth, 2001).

A significant gap may exist between the level of individual creative potential and the actual amount of individual creativity practiced within the organization, especially if organizational members perceive their working...

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