...Analysis of Ethnocentrism in Avatar In the film Avatar, Jake Sully, a human, mentally controls a body that contains cells of the Na’vi natives from the planet, Pandora, and he attempts to learn the culture of the Na’vi. In a long run, the effect of being exposed to enthnocentrism, primitivism, romanticism and exoticism, could have changed Jakes’s decision from helping the humans to helping and living with the Na’vi. The aim of this essay is to explore enthinocentrism and its three areas: the primitive lives of the Na’vi, Na’vi’s romanticism with nature, and the exoticism of Pandora’s features and its inhabitants. Ethnocentrism is the view of one’s own culture to be superior and normal over the other culture (Lundberg, 2013). To the humans, they view the Na’vi as “blue monkey” (Cameron & Laudau, 2009), and are disrespectful towards their culture. The Na’vi also show the same attitude towards humans, where Eytukan, the clan leader, said that Jake has an “alien smell” (Cameron & Laudau, 2009). The humans view the trees as merely just an obstacle, whereas the Na’vi valued the trees deeply, where they believe that the trees are sacred, and were used to communicate and worship their mother goddess, Eywa. In turn, both sides think of each other as inferior and uncultured creatures from their contrast of their own beliefs. Primitivism is the view of another culture that is less developed, evolutionary and technologically (Lundberg, 2013). A scene where the Na’vi gives the impression...
Words: 673 - Pages: 3
...As the dynastic cycle continued in China, Chinese responses to the spread of Buddhism changed drastically. After being founded in India, Buddhism spread to China during a time of decentralized government that followed the fall of the Han dynasty. During this period, before the Sui and Tang dynasties rise to power, people are generally accepting of Buddhism. However, the centralization of China and certain laws, such as Edict on Buddhism written by Tang Emperor Wu, lead to an ethnocentric society in which Buddhists were severely prosecuted. Another cause to the revival of ethnocentrism in China was the revival of Confucianism in China, specifically in the form of Neo-Confucianism. Although when Buddhism first arrived in China people tolerated...
Words: 1624 - Pages: 7
...University of Phoenix Material Appendix A Part I Define the following terms found in Week One and Week Two readings: |Term |Definition | |Diversity |The inclusion of different types of people (as people of different races or cultures) in a| | |group or organization | |Ethnocentrism |The tendency to assume that one’s culture and way of life are superior to all others | |Melting pot |Diverse racial or ethnic groups or both, forming a new creation, a new cultural entity | |Minority group |A subordinate group whose members have significantly less control power over their own | | |lives than do the members of a dominant or majority group | |Emigration |Leaving a country to settle in another | |Immigration |Coming into a new country as a permanent resident | |Culture |The arts and other manifestations of human intellectual achievement regarded collectively | Part II Answer each question...
Words: 716 - Pages: 3
...Chapter 1 - Overview of Marketing Marketing: is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. * Simply stated, Marketing is all about satisfying needs Inertia to Passion- Peoples feelings for a certain brand fall between inertia (people who dont care) to passion(people who care way to much) An example of this people writing reviews that are happy or angry are very passionate Economies of scale- The more we make of an item the lower the cost per item will be Understand Marketing mix (4 P’s)/Marketing mix from customer perspective (4 Cs) * Product- Product variety, quality, design, (feat, brand name, packaging,sizing, services, warranties, returns) * Promotion- Sales promotion(sample displays), advertising, personal selling, public relations(press releases), direct marketing(telemarketing) * Price- List price, discounts, allowances, payment period, credit terms * Place (distribution)- channels, coverage, locations, inventory, transport The Four C’s * Customer Solution (Product) * Cost to Customer (Price) * Communication (Promotion) * Convenience (Place) Exchange: the process by which some transfer of value occurs between a buyer and a seller (trade currency) Needs: the recognition of any difference between a consumer actual state and some ideal or desired state Want: the...
Words: 2210 - Pages: 9
...he could be a free man solely because of the color of his skin. I dont know if I have more empathy for Solomon as a freed African American or for the Africans who were still enslaved. I started thinking am I a bad person because I valued one person's pain over another even though they were both thrown into the very same physical and emotional situation of slavery? I am not saying that each was displayed as two different kinds of people but the film did differentiate two very different ways of thinking. Solomon Northup’s story is cruel and inhuman but what's fascinating about the story is how it looks at prejudice, slavery, social structures and moral issues with the white and black cultures. Moments into the film the conversation between Solomon and Eliza forced me to not only view the past from a different angle, but to rethink where we as human stand on this subject today. How often are we like Solomon and convinced that things aren’t that bad like Eliza in the film, we cannot excuse injustice, no matter what it hids behind. Never before have I witnessed a clearer model of a double consciousness. I really dont like movies like this, it is agreat movie, I found the...
Words: 1482 - Pages: 6
...communication is even further strengthened when businesspeople can anticipate areas of commonality. Finally, business in general is enhanced when people from different cultures find new approaches to old problems creating solutions by combining cultural perspectives and examining the problem at hand from each other's differing cultural perspectives. ETHNOCENTRISM Problems in business communication conducted across cultures often arise when participants from one culture are unable to understand culturally determined differences in communication practices, traditions, and thought processing. At the most fundamental level, problems may occur when one or more of the people involved clings to an ethnocentric view of how to conduct business. Ethnocentrism is the belief that one's own cultural group is somehow innately superior to others. 1 It is easy to say that ethnocentrism only affects the bigoted or those ignorant of other cultures, and so is unlikely to be a major factor in one's own business communication. Yet difficulties due to a misunderstanding of elements in cross-cultural communication may affect even enlightened people. Ethnocentrism is deceptive precisely because members of any culture perceive their own behavior as logical, since that behavior works for them. People tend to accept the values of the culture around them as absolute values. Since each culture has its own set of values, often quite divergent from those values held in other cultures, the concept of proper and...
Words: 6025 - Pages: 25
...path or your current path. This is exactly what happened in this movie. Derek had to embrace the aspects of being in a situation that he was not comfortable with and do the best that he could with it. Even though he had a swastika tattoo on his chest, the prison officials forced him to work with the black man. Being in prison changed the way that Derek thought and he changed his way and was no longer practicing in or for the KKK. The movie American History X is about two brothers, Danny and Derek Vineyard who skinheads. Derek was the older of the two brothers. The movie beings as with three black men pull up trying to break into Derek’s truck, Derek comes out with a pistol and shots and kills one curb stomps the other one as the driver gets away. The effect of his actions landed himself a conviction of voluntary manslaughter and three years in prison. Danny’s history teacher had the student write a paper on a civil rights person that of their choice. Danny decided to write about Hitler and titled it Mein Kampf. The history teacher went to the principle because he believed that the paper is out of line. The principle elects that to reprimand Danny for the paper that he wrote, he instructs Danny to write a paper on his older brother Derek that was due the next day. The principle would become his new history teacher and decided to call the call American History X. Danny had to transcribe the actions that that lead to his brother’s imprisonment. He...
Words: 1584 - Pages: 7
...Table Of Contents Topics | Page No. | 1. Introduction | 3 | 2. Analysis | - | 2.1. Meaning | 4 | 2.2. Learning | 5 | 2.3. Self Cocept and Personality | 6 | 2.4. Culture | 7 | 2.5. Research | 8 | 2.6. Motivation | 9 | 2.7. Disposition, Recylce and Reuse | 10 | 2.8 Group Influence | 11 | 3. Conclusion | 12 | 4. Appendix | 13 | Introduction ‘Consumer behaviour is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires’ (Solomon, 2010, p. 33) We chose Le Marché supermarket to record our observations. Marché Retail Pvt Ltd, has been in the food business for the last 20 years. Well located, aesthetically designed and well stocked with the best from across the globe, the large format stores under the brand name Le Marché. Le Marché caters to the food requirements of people at every level. By offering the convenience of shopping in comfort, assisted by customer focused staff, and a wide selection of exotic and basic groceries to choose from, Le Marché aims to be the preferred destination for food shopping in India. We visited the store on 27th October around 5 pm and recorded our observations. To record our observations we kept in mind the various components of Consumer...
Words: 3192 - Pages: 13
...The word freedom implies an individual is unfettered in any manner to act. Freedom implies no boundaries to limit human actions. The concept of boundaries, however, transforms the word freedom into the word liberty. Whereas the concept of freedom ignores the concept of obligations, the concept of liberty implies potential obligations. The word freedom ignores interactions with other humans, the word liberty acknowledges those interactions. The word liberty describes specific freedoms of action without obligations toward others, but recognizes that obligations might exist. The concept of boundaries introduces obligations toward other people. The concept of freedom implies unrestricted movement and actions regardless of boundaries, but the concept of liberty implies restrictions on actions because of boundaries. Liberty acknowledges possible boundaries and merely is freedom from fiat boundaries. In relation to the quote “Equality is the sole of liberty; there is, in fact no liberty without it” (Frances Wright) It is clear to understand that as liberty implies certain obligations of society, i.e The Rule of Law, Taxation. Bestowing unequal obligations onto any group in society i.e Slavery, completely destroys any chance of liberty for those that are oppressed or impeded by inequality. Within society, there are various factors that contribute to the development of prejudice and discrimination from birth. When discussing prejudice and discrimination it is important to understand...
Words: 2479 - Pages: 10
...[pic][pic] 本科生毕业论文 浅析中西方文化中思维模式的差异 院 系 外国语学院 专 业 英语（教育方向） 班 级 09英教本3班 学 号 0401090339 学 生 姓 名 陈少杰 联 系 方 式 13782379865 指 导 教 师 汪海燕 职称： 讲师 2013 年 5 月 独 创 性 声 明 本人郑重声明：所呈交的毕业论文是本人在指导老师指导下取得的研究成果。除了文中特别加以注释和致谢的地方外，论文中不包含其他人已经发表或撰写的研究成果。与本研究成果相关的所有人所做出的任何贡献均已在论文中作了明确的说明并表示了谢意。 签名： 年 月 日 授权声明 本人完全了解许昌学院有关保留、使用本科生毕业论文的规定，即：有权保留并向国家有关部门或机构送交毕业论文的复印件和磁盘，允许毕业论文被查阅和借阅。本人授权许昌学院可以将毕业论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存、汇编论文。 本人论文中有原创性数据需要保密的部分为（如没有，请填写“无”）： 签名： 年 月 日 指导教师签名： 年 月 日 | | | | Study on the Differences in Thinking Modes between Chinese and Western Culture | | | | |A Thesis Submitted ...
Words: 5687 - Pages: 23
...Psychology G544 Revision Notes Psychology G544 Section A Revision Notes Hypothesis Experimental hypothesis – predicts the effect of the IV on the DV. Operationalised hypothesis – shows how variables are going to be tested, by describing them. Null hypothesis – states that there will be no effect of the IV on the DV. One tailed hypothesis – predicts the direction in which results are expected to occur (directional) ie, revision improves exam performance. Two tailed hypothesis – states there is some kind of difference between two events (non-directional) ie, revision will affect exam performance. Experiments Independent variable – the variable that you manipulate (cause) Dependent variable – the variable that you measure (effect) Experimental design |Design |Repeated measures |Independent measures |Matched pairs | |Explanation |Performance of participants in one condition |Performance of participants in one condition |Participants in each condition matched to eac| | |compared with performance of the same |compared with performance of different |other on variables, such as age, sex, IQ, etc| | |participants in another condition |participants in another condition |(so it’s like they are the same person in | | ...
Words: 10039 - Pages: 41
...Sociology revision Education School factors [Cultural:] • Labelling theory / self-fulfilling prophecy • Streaming / Banding / Setting • Class, gender, ethnic background • Formal Curriculum (middle class knowledge) • Hidden curriculum • Anti-school subcultures (Male: Willis / Female: Lees) • Language and textbooks (anti-female / black bias) • Gender relationships (teacher -pupil / pupil-pupil) • Gendered curriculum (patriarchal) • Teacher expectations, attitudes and behaviour (Nash) • Single / Dual sex schooling • Examination and skill changes (GCSE, A-level, Coursework) • Changing attitudes to / expectations of work (males and females) Functionalist approach to education Meritocracy- System where people are rewarded on the basis of ability and talent 1. Socialisation- education helps to maintain society by socializing young people into the norms and values. Durkheim argued that education was promoting individualism and that it could lead to social solidarity ( a state with of lack of shared norms) 2. Parsons suggested that educations form a bridge between the family and the wider society by socializing children to adapt a meritocratic view. 3. Davis and Moore – role allocation, Education allocates people to the most appropriate job for their talents 4. Skills provision- education teaches the skills requires by the modern industrial society. 5. Durkheim says that education passes on norms...
Words: 3725 - Pages: 15
...Chapter One Canadian Constitution * THE MOST IMPORTANT DOCUMENT IN CANADA!!!!!!!!!!! * Has the roles of ALL levels of the government and describes how they work together * Governor General * Executive * Legislative * Judicial * Also has things like ooooh, the Charter of Rights and Freedoms British Monarch * The governor general is the Queen’s representative here in Canada * They are the formal head of state * So no real power… * Considered part of the executive and legislative branch The Executive Branch * Prime Minister and the Cabinet are part of the executive * To become PM, you have to lead a political party and win the most seats in the HofC * The cabinet is chosen by the PM and they come from his political party * Makes most laws and goes through the process to enact them * Basically runs the government through the days * Cabinet ministers are given portfolios that they are responsible for * They research issues and help to propose laws from their portfolio * Ex. Agriculture, justice, foreign affairs are types of portfolios * Each cabinet runs their own affairs which is the day to day activity of the government. * Each cabinet minister has their own staff to help them Political Parties * Whoever has the most seats leads the government * Candidates run for election, party with most votes form government * Are considered organizations...
Words: 6111 - Pages: 25
...How Global Brands Compete When a brand is marketed around the w orld, t hat fact alone gives it an aura of excellence-and a set of obligations.To maximize the value of global reach, companies must manage b oth. 68 HARVARD BUSINESS REVIEW by Douglas B. Holt, John A. Quelch, and Earl LTaylor I More than two decades ago, Harvard Business School professor Theodore Levitt provocatively declared in a 1983 HBR article, "The Globalization of Markets" that a global market for uniform products and services had emerged. He argued that corporations should exploit the "economics of simplicity" and grow by selling standardized products all over the world. Although Levitt did not explicitly discuss branding, managers interpreted his ideas to mean that transnational companies should standardize products, packaging, and communication to achieve a leastcommon denominator positioning that would be effective across cultures. From that commonsense standpoint, global branding was only about saving costs and ensuring consistent customer communication. The idea proved popular in the 1980s, when several countries opened up to foreign competition and American and Japanese corporations tried to penetrate those markets with global brands and marketing programs. T'S TIME TO RETHINK GLOBAL BRANDING. While the world economy continued to integrate, experiments with global branding soon slowed. Consumers SEPTEMBER 2004 in most countries had trouble relating to the generic...
Words: 4887 - Pages: 20
...How Global Brands Compete When a brand is marketed around the world, that fact alone gives itan aura of excellence-and a set of obligations.To maximize the value of global reach, companies must manage both. 68 HARVARD BUSINESS REVIEW by Douglas B. Holt, John A. Quelch, and Earl LTaylor I More than two decades ago, Harvard Business School professor Theodore Levitt provocatively declared in a 1983 HBR article, "The Globalization of Markets" that a global market for uniform products and services had emerged. He argued that corporations should exploit the "economics of simplicity" and grow by selling standardized products all over the world. Although Levitt did not explicitly discuss branding, managers interpreted his ideas to mean that transnational companies should standardize products, packaging, and communication to achieve a leastcommon denominator positioning tbat would be effective across cultures. From that commonsense standpoint, global branding was only about saving costs and ensuring consistent customer communication. The idea proved popular in the 1980s, wben several countries opened up to foreign competition and American and Japanese corporations tried to penetrate those markets with global brands and marketing programs. T'S TIME TO RETHINK GLOBAL BRANDING. While tbe world economy continued to integrate, experiments with global branding soon slowed. Consumers SEPTEMBER 2004 in most countries bad trouble relating to the generic...
Words: 4861 - Pages: 20
