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How to Improve Nokia 's Market Share in Hong Kong

In: Business and Management

Submitted By mouz1209
Words 6099
Pages 25
HOW TO IMPROVE NOKIA 'S MARKET SHARE IN HONG KONG

Table Of Content

1.0 Executive Summary

2 Introduction 2.1 Company Background 2.2 Company Mission and Strategy

3 Project Objective

4 Analysis of the business environment 4.1 PEST Analysis 4.2 SWOT Analysis

5 Competitors Analysis 5.1 Marketing Mix Analysis 5.2 Strategic Group Map 5.3 Key Critical Success Factors (KSFs) 5.4 The Five Forces of Competition

6 Recommendation

7 Conclusion

8 Appendix

9 Reference

Introduction
Nokia is a communication and information technology corporation. Its principal product is mobile telephones and Smartphone. It also produces a wide range of technology products and services. Nokia is also the world second largest maker of the mobile phone, after Samsung in 2012. (BBC, 2012). Although Nokia was the world largest maker of mobile phones from 1998 to 2012, its share price has a significant drop in these years. The price has famed from a high of US$40 in 2007 to under US$3 in 2012. (Jon, C, O. 2012) ,due to the result of the growing use of Smartphone of other vendors, like Apple and adoption of Google’s Android operation system. As mentioned by Don, 104.8 millions Android-based smartphones and 26 millions Apple smartphone has been shipped, but only about 11 millions of smartphones with Symbian and Windows Phone, the main operation system of Nokia. From the performance of Nokia, there is a need of changes within the organization for them to survive and prosper.

1.0 Strategic changes needs

From the performance of Nokia in the recent year, there is a need of changes for the organization to survive in the market. While looking at the share price, it is normal to assume that market thinks Nokia will go bankrupt within a couple of years. (Seeking Alpha, 2012). Therefore, it is necessary for Nokia to establish a strategy...

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