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How to Increase Revenue in Mobile Industry

In: Business and Management

Submitted By yohangin
Words 20937
Pages 84
Table of Contents

Project Title with group names 1
Executive Summary 4-5
Abstract 6
Introduction about mobiles in India- Statistics 7
World Mobile Statistics 8
GSM – Cellular Telephony 9
Brief History of World Cellular Telephony 10
Cellular History in India 11
New Telecom Policy in India-1999 12-15
GSM System – Technology Used 16
ARPU & Revenue Generation Trends in India 17
About Aircel Cellular Prepaid 18
Aircel Presence 19
Aircel – Brand Values 20
Aircel – Foreign Investor- Maxis Communications 20
Aircel Mile Stones and Awards 20
Aircel Stores Finder 21
Aircel - CSR 22
Aircel Business Solutions & Sponsorships 23-25
Hotline contact number - CCC 26
Aircel Prepaid SUK`S 26
Aircel Entry cost to Customer 27
Recharge Coupons – Entry level 28
Special Tariff plans or Rate cutters 29
World calling Cards 30
How to use Aircel calling Card 29
Rate – Cutters – special calling Crd 30-34
P\repaid Roaming & List of Domestic & International roaming locations 35-37
International Roaming locations & Tariff plans 38
3G- Prepaid national Roaming 39-42
FDI – In telecom sector 43-44
List of companies FDI Aprroved % 45
Andhra Pradesh Cellular 46
JTM Takeover BY Airtel 47
Entry of Hutchison Essar into South Markets 48
What is Aircel Prepaid 49
Aircel Basic connection requirements 50
Opening and charging of your account 51-52
Research Design 53
Research methodology 54-58
|(Subscriber Profile / Subscriber Life style / Subscriber communication needs and habits / Usage |
|pattern / Perceptions ) |

Revenue Enhancement Activities 59
3 & 15 days live analysis of churn customer & Findings 60-62
Recharge Behaviour- no activity Period with Graphical representations 63-65
Limitations & Conclusions on recharge behaviour 65
Tariff Up-gradation activity –

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