...THE IPAD A DISRUPTIVE TECHNOLOGY? Tablet computers have come and gone several times before, but the iPad looks like it will be different. It has a gorgeous 10-inch color display, a persistent WiFi Internet connection, potential use of high-speed cellular networks, functionality from over 250,000 applications available on Apple’s App Store, and the ability to deliver video, music, text, social networking applications, and video games. Its entry-level price is just $499. The challenge for Apple is to convince potential users that they need a new, expensive gadget with the functionality that the iPad provides. This is the same challenge faced by the iPhone when it was first announced. As it turned out, the iPhone was a smashing success that decimated the sales of traditional cell phones throughout the world. Will the iPad do likewise as a disruptive technology for the media and content industries? It looks like it is on its way. The iPad has some appeal to mobile business users, but most experts believe it will not supplant laptops or netbooks. It is in the publishing and media industries where its disruptive impact will first be felt. The iPad and similar devices (including the Kindle Reader) will force many existing media businesses to change their business models significantly. These companies may need to stop investing in their traditional delivery platforms (like newsprint) and increase their investments in the new digital platform. The iPad will...
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...Are libraries finished? Five arguments for and against By Peter Jackson BBC News With more than 400 public libraries under threat of closure, the campaign to save them is gathering pace. But in an age of downloads, cheap books and easy online shopping, can this great British institution survive? Some of the UK's best-selling authors have joined the fight against "cultural vandalism" by backing a national day of protest read-ins against library closures on Saturday. But no matter how eloquently Poet Laureate Carol Ann Duffy or author Colin Dexter extol their virtues, the fact is library visitor numbers - like their budgets - are falling. Campaigners say they are irreplaceable doors to learning more relevant now than ever before, but for others the speed and breadth of the web has rendered them obsolete dinosaurs. So what can the internet provide that a library can't, and when is there simply no online substitute for a trip to your local library? Here are five examples on either side: ------------------------------------------------- Only at a library 1. Specialist research As tempting as it is to view the web as a tool for gathering all information, there are gaps only library documents, books and maps can fill. Local and family historians as well as academic and historical researchers are among those who still rely heavily on paper and print. Historian and author Andrew Dalby, 63, who edits pages for online encyclopaedia Wikipedia from his home in France, says he still...
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...iPad Prospects After the Kindle Fire: 65% Market Share and Most of the Profits par4par“But, in comparison with the iPad, the Kindle Fire has a 33 percent smaller display, no cameras, no 3G wireless, less memory and only two-finger multi-touc [...] 2 comments, 1 called-out + Comment now par4par “But, in comparison with the iPad, the Kindle Fire has a 33 percent smaller display, no cameras, no 3G wireless, less memory and only two-finger multi-touc [...] Amazon CEO Jeff Bezos introduces the Kindle Fire (Image by AFP/Getty Images via @daylife) Jeff Bezos unveiled the $199 Kindle Fire this morning with great fanfare, but a closer look should disappoint those looking for an iPad killer. The Kindle Fire is poised to nibble at Apple’s market share. But this low-cost and under-powered tablet is more likely to suffocate its Android-based brethren than the iPad and actually should cement Apple’s dominance of the general-purpose tablet market. On the plus side, the Kindle Fire has a custom Amazon user interface that supports tight integration with Amazon’s content and media apps. It also includes one month’s free subscription to Amazon Prime (a $6.58 value!), which includes free 2-day shipping and some free streaming video access. In short, at $199, the Kindle Fire is an attractive Amazon shopping and content consumption device. But, in comparison with the iPad, the Kindle Fire has a 33 percent smaller display, no cameras, no 3G wireless, less memory and only two-finger...
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...a document for free download access. Select files from your computer or choose other ways to upload below. SELECT FILES TO UPLOAD For multiple files hold down the shift key when selecting. Drag files here from your computer. Supported File Types: pdf, txt, ps, rtf, epub, key, odt, odp, ods, odg, odf, sxw, sxc, sxi, sxd, doc, ppt, pps, xls, docx, pptx, ppsx, xlsx By uploading, you agree to the Scribd Uploader Agreement. Add files from Google Drive, Gmail, Dropbox and more with FilePicker.io. Add files from multiple cloud and file storage services. Pick Files More reasons to publish on Scribd Scribd's platform is designed to help you easily publish your content on the web and mobile devices, distribute it to a wide and global audience, and potentially make money from selling that content. Here's more on the benefits of publishing on Scribd. 1. Reach Scribd's audience of 90 million monthly readers. By publishing on Scribd, your content can be seen by up to 90 million people from all around the world who use Scribd. 2. Turn your content into a beautiful HTML5 webpage, that you can even embed on another website. Scribd's patent-pending conversion technology instantly turns documents into beautifully formatted webpages. 3. Get your content indexed by Google and other search engines. Scribd does SEO for you. Every word of your content will be fully indexed by all major search engines. 4. Make your content social and get distribution on Facebook, Twitter...
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...1. How do the properties of the internet influence the book publishing industry? E-book can be sold and distributed to reader without having the reader stepping out of the house. Internet enables reading materials to reach out to more readers at faster rate and more easily. It also allows books to be published online with less effort and cost compared to printing them to be sold in book stores. Reduced books prices tends to help books to sell better, as the barrier on acquiring and disposing the reading material is reduced. On top of that, e-books will not run out of order, unlike books where the maximum amount of books sold are limited to the amount of books it is printed. Searching of books can be made easier by searching for a certain genre on the internet as everything is digital. This makes less popular books to sell better as most readers of a genre don't mind reading anything off the shelf of their favourite genre, as long it is relatively cheap. There are writing forums available on the internet, allowing writers to publish their work and seek feedback from more people compared to writing it personally. This has pros and cons in terms of work being criticised or praised before the book is even published. Also, this allows the name of the writer to be well-known on the internet before publishing your actual work. 2. Is the Kindle a disruptive innovation? Justify your answer. Disruptive innovation means a product created to destroy the existing market of another...
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...Welcome to the productivity handbook My use of desktop and search-engine technology is slowly being replaced by the use of apps that provide me with information, storage, and answers relevant to my personal needs. My guess is that while you may not have taken note, you’re using more apps to do more online and increase your productivity. Apps inside social networks provide answers. Apps inside socialbookmark sites serve up interesting reading. Apps in content-curation tools like Storify provide relevant context for content. Apps on mobile devices, such as Yelp’s, help you find bars and restaurants. Apps using QR readers give you deeper information on companies and products. Apps are delivering sports scores, movie times, videos and images. In this guide I'll give you the why and how on a handful of apps that I use every single day to increase my personal productivity and run my business. Sincerely, John Jantsch, founder of Duct Tape Marketing table of contents dropbox // page 6 evernote // page 8 gmail // page 10 stumbleupon // page 12 instagram // page 14 pinterest // page 16 delicious // page 18 about the author // page 20 Dropbox isn’t the new kid on the block and lots of folks speak lovingly about this online file storage service. There’s a free version that may be robust and large enough for most, but I’ve chosen the full meal deal because I use Dropbox so completely. There are other tools that can do all of what I’m going to describe...
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...The Impact of the Cloud on Higher Education Douglas Rosette (VP Sales) July 2012 Agenda • • • • • • • • Introduction Traditional Access with AT Software How Computing has and is Changing What this means for AT in the future Examples of Cloud Computing Example of AT in the Cloud What Texthelp is working on Questions Introduction • I'm not Martin McKay..sorry to his fans • I am Doug Rosette VP Sales • Spent 20 plus year working with Assistive Technology LD, Blind and Visually Impaired. • Worked for or with the following companies: Texthelp Inc, Cambium Learning, Optelec, EVS, AiSquared • Self proclaimed lover of technology Different Types of Assistive Technology Standalone Systems • • • • Work on their own Do not need Word / Outlook / Browser Single task / Simple use Examples: • Clicker • Boardmaker • Simple AAC software Accessibility Layer Systems • Simply put…they help you to do something else. • • • • • • • Jaws Read&Write Gold ZoomText Hal Supernova Braille Output Devices Co Writer How Accessibility Layer Systems Work USER Screen Readers Word Prediction Braille Output Input Devices Magnifiers Etc. Accessibility Layer ( provided by OS ) MS Word Internet Explorer Outlook Firefox Open Office Safari How has computing changed? A few years ago there where only a few viable platforms to develop AT in. Today there are many and the list keeps growing! What does “more platforms” mean? • For AT Companies ...
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...This is all about Media Influences on American Culture, I plan on telling you the different developments that has went on during the last century, and how the internet made its way to us. The major development of mass media during the last century is the internet, smart phones, and social networks. What we started with was the oral and written eras in communication. This was the alphabet and written words threw teachers and poets. Then we had commutation and the creation and use of symbol systems that convey information and meaning, like languages, Morse code, and motion pictures. Cultural industries and channels of communication that produce and distribute songs, novels, TV shows, newspapers, movies, internet services, video games and other cultural products to large numbers of people. Also we had the print and revolution, which was developed in china around 100c.e. Then in Germany they invented movable metallic type and the printing press. This spread rapidly across Europe in the late 1400s. Many of the books were large and elaborate and expensive and it took months to illustrate and publish these volumes. They were usually purchased by wealthy aristocrats, royal families, church leaders, and powerful politicians. Gradually, the publishers made the books smaller and more affordable so more people could buy them. Books became the first mass- marketed products in history. Now we have the electronic era that gradual transformation from an industrial, print based...
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...An insight into the tablet war Business Strategy 2012 ESCP EUROPE Introduction In May 2010, Apple, one of the biggest competitors in the market of technological devices, launches the Ipad, the first tablet, creating a completely new market in this sector. The Ipad had an amazing success and Apple achieved to sell 1 million units in only 28 days (74 days and 360 days for the Iphone and the Ipod). All the other big electronic companies, like Samsung, Sony or Motorola, decided to immediately follow the wave launched by Apple by creating their own tablets. But among the entire followers one is completely different considering its strategy and its core business: Amazon.com. The biggest Internet retailer, which already decided to enter into the market of technological devices by launching an e-reader named “the kindle” in 2007, created in 2011 its own tablet named “the Kindle Fire”. In 2012, while Apple still holds more than the half of the market share in the tablet sector, Amazon.com decided to launch its second generation of Kindle Fire a few weeks before the launch of the third generation of Ipad. And even if amazon.com does not seemed to be, at first sight, a really serious competitor for Apple, like Samsung could be, its innovative strategy could make it the most disruptive concurrent of the Californian Company. That is why we decided to make a study about the strategy used by Amazon to sell its Kindles. The first part will be focused on the history and the culture of...
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...to help you with your studies. UKEssaysEssaysMarketingAmazon Com Case Study Analysis Marketing Essay submit to reddit Amazon Com Case Study Analysis Marketing Essay "We want to be the world's most customers Centric Company. . That we focus increasingly on trying to get the customer experience right. Within that we want to build a place where people can come and discover anything they might want to buy online." (Mellahi & Johnson, 2000). Executive Summary Amazon.com is an American electronic commerce company which has become as a symbol of internet business. It was first founded by Jeff Bezoz in 1995 when he began selling books online and to the date now, Amazon.com is the leading online market worldwide for its books and various other products. It was when the company aimed to be successfully the World's most customer oriented company. Customers can discover various products they wish to buy at reasonable and affordable prices. The strategy used by Jeff drove him to become the online leader of market. The main strategy used was to orient the business towards customers and to be innovative with continuous improvement in online shopping skills. Initially, it was used to be online sale of books and with the use of strategy and innovative approaches the business was expanded its boundary with introduction of various other products like toys, CDs, DVDs, computer software, apparel, furniture and goods etc. Amazon offers a large selection of books and wide range of...
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...The Future of Books Nearly 2,405,518,376 people in our world have access to the Internet; needless to say we live in a very technically inclined society. Almost every task that is preformed is done by using some sort of technological medium, whether that be a computer, smartphone, tablet, etc. We have the ability to access multitudes of information by the push of a button in something so small that it fits into the palm of our hands. I personally believe that technology is a great way to expand our knowledge, especially since we live in a climate that is centralized around such things. Like much of everything else in our world, the way we read has been technologically transformed. It used to be that if you wanted to read a novel you would have to go to a library or a book store and buy the ones that you were interest in reading. If you wanted more than one you had your satchel that you could put three of your 500 page novels into, which was kind of a hassle. Today there is a way to store millions of books on something no bigger than a sheet of printer paper. The integration of eBooks into our libraries, schools, and personal libraries is crucial to keep future generations reading. Technology is and will continue to be a very large part of our lives and if we are going to keep people interested in written words we must allow innovation to take place. Society and the way we do things drastically change from each passing decade. The very first computer took up a whole entire...
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...along with its subsidiaries is engaged in designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. During the year ended November 24, 2011, the Company, as part of a consortium, acquired Nortel Networks Corporation’s patent portfolio. In February 2012, the Company acquired app-search engine Chomp. Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and resellers. In addition, the Company sells a range of third-party iPhone, iPad, Mac and iPod compatible products, including application software, printers, storage devices, speakers,...
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...Kailee Brock Ms. Alsaker English 101 29 April 2014 Technology & Social Media’s Effects on Literacy and Anti-Intellectualism In 2013, thirty-two million adults in the United States did not know how to read and write, which comes to about 14 percent of adults. Twenty-one percent of adults in the United States can only read at a fifth grade level. 774 million adults in the world cannot read or write. Many adults do not know how to read and write because they did not complete high school for any number of reasons. These reasons could include being forced to stay home and work or go out and get a job to support a family; the schools may not educate past the fifth or eighth grade level; bad home life; sickness; or a family crisis. Technology and social media have aided in decreasing the rates of literacy and increasing the amount of anti-intellectualism in the United States. Social media and technology have also helped some people to learn to read and write in some cases. According to Cynthia L. Selfe in Technology and literacy in the twenty-first century: the importance of paying attention, “the access and use of technology in school-based settings is now a fundamental skill of literacy, and if such skills do help prepare graduates for the jobs they will be asked to do, these same students can expect fewer opportunities to assume high-tech and high-paying jobs, not more.”(136) However, social media and technology have increased the amount of anti-intellectualism in...
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...Marketing | | Integrated Marketing By Apple Inc. | | Arjit | 9/2/2011 | | Contents About Apple 1 Product Portfolio 2 Apple Marketing Strategy 2 Presentations 2 Brand Strategy 3 The Apple Brand Personality 3 The Apple Customer Experience 3 Brand Loyalty 3 Effective Advertisement 3 Apple PR strategy 3 Apple Communication Strategy 4 Apple Communications. 5 iPod Marketing Strategy 5 The iPod Launch in 2001. An Absolute Flop 5 Who Invented the iPod? 5 The iPod. The Merits of Apple. 6 iPhone Marketing Strategy. 6 iPad Strategy 7 The Evolution of Apple Ads 8 1970s 9 1980s 9 1990s 10 2000-Present 15 About Apple Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of October 2010, the company operates 317 retail stores in ten countries, and an online store where hardware and software products are sold....
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...Hulu Background Hulu offers a range of hit TV shows, movies, and clips. It was founded in March 2007 and is owned jointly by NBC Universal, News Corp, Walt Disney, and Providence Equity Partners, but is operated independently of either individual company. The company’s extensive supply manages to deliver more than 2,600 shows, both current and classic, by consolidating the content of over 225 individual companies. Achieving such a large selection across a wide variety of networks is one of Hulu’s main advantages. On the Hulu board of directors sit representatives from all the four companies mentioned above, along with independent Hulu director and CEO Jason Kilar, formerly of Amazon.com. Although the parent companies have board representation, the parent firms are in competition with their own offspring, since Hulu is outperforming the individual networks’ own online video services. This has raised concerns among critics of Hulu’s corporate structure to deem it as fundamentally flawed. Hulu itself considers its main competitors to be various “piracy services”, such at PirateBay.com with other peer-to-peer sites and independent legal streaming sites, such as Justintv.com. This is a hint at the position Hulu has gained today, where it’s diversified television content seem to be hard to challenge by legal means. The main threat to Hulu, however, might in fact come from inside the business model itself, Hulu’s main source of revenue is advertising sales. The video you are...
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