...May 5 Business Plan – Internet for Business 2012 Nguyen Minh Hoang Nguyen The Bao Doan Phuong Van Tran Thuy Vu Nguyen Duy Bien Dang Thi Diem Phuc Business Plan – Internet for Business RMIT International University Vietnam Bachelor of Commerce Program Subject Code: ISYS2110 Subject Name: INTERNET FOR BUSINESS Location & Campus (SGS or HN) where RMITVietnam you study: Title of Assignment: Group Assignment: E-Business Plan Student name& ID: Nguyen Minh Hoang : s3246594 Nguyen The Bao: s3230511 Team Apple Doan Phuong Van : s3231514 Tran Thuy Vu: s3233211 Nguyen Duy Bien : s3193002 Dang Thi Diem Phuc : s3222619 Teachers Name: Cherryl Narumon Group Number: 4 Assignment due date: 5th May 2012 Date of Submission: 5th May 2012 Number of pages including this one: 38 Word Count: 6500 Assignment Cover Page RMIT University | The A toy – Toy Rental Business 1 Business Plan – Internet for Business Contents Executive Summary ........................................................................................................................... 3 Introduction ...................................................................................................................................... 4 Business model ................................................................................................................................. 4 I. a. b. c. d. II. III. 1. a. a. 2. a. b. c. d. e. 3. Business Description ......................
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...TAOF (Toys For Less) Marketing Plan ------------------------------------------------- Presented By: Group TAOF ( Md.Tariqul Islam, Ali Husnain Abbasi , Oluwapelumi Olajide, Farah Zaidi and Prabhavathi Batchalakuri) University: Devry University Keller Management School. TAOF (Toys For Less) Marketing Plan ------------------------------------------------- Presented By: Group TAOF ( Md.Tariqul Islam, Ali Husnain Abbasi , Oluwapelumi Olajide, Farah Zaidi and Prabhavathi Batchalakuri) University: Devry University Keller Management School. TABLE OF CONTENT 1.0 Executive Summary 3 2.0 Situation Analysis 4 2.1 Market Summary 5 2.2 SWOT Analysis 6 2.3 Competition 7 2.4 Product (Service) Offering 9 2.5 Keys to success 11 2.6 Critical Issue 12 3.0 Marketing Strategy 13 3.1 Mission Statement 15 3.2 Marketing Objectives 15 3.3 Financial Objectives 16 3.4 Target Markets 20 3.5 Positioning 22 3.6 Strategy 23 3.7 Marketing Mix 26 3.8 Marketing Research 27 4.0 Controls 28 4.1 Implementation 31 4.2 Marketing Organization 32 4.3 Contingency plans 33 5.0 Conclusion 34 References 34 1.0 Executive Summary In New York City, where 58% of the state’s low-income children reside, over half the children live in low-income families. Low-income parents struggle to make ends meet, thus it will be beneficial and also an investment for the parents to buy toys for their children that...
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...chocolate. Additionally, surprised toys that comes with Kinder JOY are the second benefit that young consumer should feel interested in. Kinder JOY is not only an special chocolate which contains rich in milk and hazelnuts but this product is also made without artificial colours and preservatives so it is healthy and safe for consumers. Once purchasing Kinder JOY, consumer will get a random surprised toy which is colorful and attractive. Toys is packed into a half of the egg and comes with a instruction paper which makes the toy become more interesting. Moreover, Kinder Joy's chocolate candies come in only one model and taste the same all around the world which have creamy chocolate and toys set separately in two parts of the egg. However, toys that come with Kinder Joy is usually updated according to market trends. These Kinder Joy Eggs are sold through retail distribution channels so most Kinder Joy's customers are who use direct products and non-business purpose. In addition, the products contain chocolate with toys so not many adults would be likely to purchase a piece of chocolate and get free small unsuitable toys for their age. As a result, most customers of Kinder Joy are children or the parents buying it for their children. If the consumers can not find Kinder Joy, they can still buy substitute products ,such as: OZO chocolate. Kinder Joy Eggs which is one of the first chocolate products which come with special toys for children were produced for the first time in...
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...clothing and toys play a large role in socialization and with the all the stereotypes surrounding gender specific items this seemed like a very interesting area to research. My research question is: How does stereotypes of children’s clothing and toys influence gender identity? Literature Review: In Jane Little and Carol Martin’s (1990) study, “The Relations of Gender Understanding to Children's Sex-typed Preferences and Gender Stereotypes,” “Once children can accurately label the sexes, they begin to form gender stereotypes and their behavior is influenced by these gender-associated expectations. A cognitive component related to the sex-typing process, however, certainly does not preclude the significance of biological and socialization influences” (Little & Martin, 1990, p. 1437). In this study it showed that boys tended to choose more masculine clothing and the girls feminine items like dresses and frilly items. Toys were also presented to the boys and girls; boys choose more masculine typed toys like trucks, tool kits, motorcycles, army men. The girls choose toys more feminine like Barbie dolls, doll clothes, doll and crib, purse and a beauty kit (Little & Martin, 1990). In Clyde W. Franklin II (2010) study, “Becoming ‘Boys,’ ‘Men,’ Guys,’ and ‘Dudes.” Gender roles were discussed in cases where parents treat children differently depending on the sex of the child. Parents of one and two year olds tend to choose items more masculine and neutral type toys for boys;...
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...Running head: Reduce the marketing of violent toys, games and entertainment to children. Position paper : Reduce the marketing of violent toys, games and entertainment to children. DeVry University Engl-112-61206: Composition Professor: Jamie Pacton Student: Valeriya Zakreski Violence is a physical action to injure people or property. We can read a lot of information and watch news about violence. We can say that violence is a part of our life and he human condition. But the worst fact that today, our children are involved to this part of human condition. From child abuse to murder, to school-yard bullying, violence takes its toll, often with children being the innocent. But what can cause the violence between the children? Today we can hear a lot of information about it, as: toy guns and video games affect on the children’s health and behavior, violent homes lead children to the crime. “More than 1,000 studies on the effects of television and film violence have been done over the past 40 years. The majority of these studies reach the same conclusion: television and film violence leads to real-world violence. By age 18 an American child will have seen 16,000 simulated murders and 200,000 acts of violence.” Senator Orrin G. Hatch, Utah, Chairman Committee on the Judiciary. September 14,1999. Children, Violence, And the Media. A report for Parents and Policy...
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...PSY111- Foundations of Psychology for Health and Human Services Workbook- Assignment 2 Sonia Chiciak Student No.11534832 Word Counts (excl. citations) provided for each section. PSY111- Foundations of Psychology for Health and Human Services Exercise 1- Memory Question 1- Summary: (253 words) Grant, H. M., Lane, B.C., Clay, J., Ferrie, J., Groves, J.E., McDorman, T. A., Dark, V.J. (1998). Context-dependent memory for meaningful material: information for students. Applied Cognitive Psychology, 12, 617-623. This study tested whether the environmental context dependency effect is seen through test performances where matched and mismatched study and test noise conditions were used. Throughout the study, the researcher used the same text to test the difference context dependency has on short answer (recall) and multiple choices (recognition). Using previous research that has shown that characteristics of environment are encoded in the memory, and can be used to retrieve other information; the researchers changed whether or not there was general background noise in controlled study and test conditions and measured the results based on performance in the test. Overall, studying and testing in the same environment resulted in better performance than in mismatching studying environments. This study also found that, unlike in Smith (1986, as cited in Grant 1998), the context dependency effect for newly learned material is seen regardless of whether short answer or...
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... Jot – toy case study The date of the case is set at 1 November 2012 Industry background There is a large number of companies of various sizes which design and sell toys to retailers globally. Most toy companies outsource the manufacture of their toys and currently 86% of the world’s toys are manufactured in China. Most of the rest of the world’s toys are manufactured in other Asian countries, with only low volumes of products manufactured in Europe and the USA. The toy market is divided up into a variety of sectors, by children’s age range and the type of toy. There are different sectors with toys aimed for babies under one year old; children aged 1 to 3 years and pre-school children of 3 to 5 years. There is a further sector for children of school age of 5 years and upwards. Additionally the toy market is broken down into categories of toys. Research has shown that children aged 2 to 4 years old receive the most toys in quantity but that the most money is spent on toys for the 6 to 8 year age group. Toys sold in the market to those children aged between 9 and 11 tend to be more sophisticated. Some of these games need access to the Internet and most involve more complex programming. The other feature of this age group is that the ‘buyer’ tends to switch to the child from the parent. That is not to say that the child pays the money, more that the child drives the buying decision, always subject to the budget and final say so of the parent. The current trend in toy sales is...
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...Team name Report title Jot toy – case study University Rusangu University Team members Dina Nchenesi Busiku Siagwelele Relson TABLE OF CONTENT 1.0 Executive Summary This report aims to prioritize, analyse and evaluate the current issues of Jot management. The report starts with te 4main issues Jot is currently facing, the issues have been categorised in two, (i) issues that threaten the business (ii) plans relating to expansion and market. For the first issue, which is late delivery of Christmas product, the team recommend that Jot should distribute to the product preferring the major customers over smaller retailers. The second issue, fault in new flying spaceship, insulation should be improved. Near soring to voldania, Jot should implement the proposal as manufacturing in China is expensive. Jot should also accept the proposal to launch a new product range. Finally, ethical issues are addressed and recommendations are made. Financial and strategic analysis have been added in the appendices. INTRODUCTION Jot was established in 1988, it is a company that is specialized in relatively small range of 34 products aimed at only 2 age groups (the children between 3-5 and the children between 5-8). 3.0 Industry background Toy market is a highly seasoned market with most sales occurring in pre – Christmas periods (October – December) 86% of the world’s toys are Prioritisation of issues facing...
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...Confidential 2 Contents Fault in new flying spaceship toy. ........................................................................................................... 3 Near shoring proposal in Voldania:......................................................................................................... 5 Late delivery of Christmas product ......................................................................................................... 8 Launch of new range of toys for 9 – 11 age group ............................................................................... 11 Appendix I ............................................................................................................................................ 15 ` 3 Fault in new flying spaceship toy. Problem: Issue at hand is that the new flying spaceship toy which was launched recently has a defective insulation system around the electrical circuitry making it prone to overheating, releasing smoke and catching fire when left to charge for more than two hours. There have been 12 reported incidents so far on overheating and 2 incidents of smoke release. Overheating might lead to injure those handling the toy while a fire break out might lead to injuries to those around including fire breaking out in the nearby vicinity. Defects in the toy industry are not uncommon (e.g. Mattel recall -2007 due to lead paint) we can learn from them on how best to tackle the situation Implications If the issue is...
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...Childhood Education & Play MODULE CODE: 5N1773 TITLE: Toy Critique TABLE OF CONTENTS Table of Contents……………………………………………………………2 Introduction: Aim, Objectives, Rational…………………………………….3 Comprehensive list of Criteria for Assessing a Toy………………………...5 Safety………………………………………………………………………...9 Play Value…………………………………………………………………...9 Ease of Storage……………………………………………………………..10 Value for Money……………………………………………………………10 Long-Term Value…………………………………………………………...10 Evaluation…………………………………………………………………...11 Detailed Assessment of the role of the adult ………………………………. Considered Recommendations for Changes or Improvements or Alternative Uses for the Item: Conclusion………………………………………………12 Recommendation for changes or improvement……………………………..13 References…………………………………………………………………...14 INTRODUCTION : AIM, OBJECTIVES AND RATIONALE Aim The Aim of this assignment is to choose a toy and critique it using a range of important criteria. Objectives In order to complete this assignment I intent to: * Compile a comprehensive checklist of assessment criteria with which to assess any toy, equipment or play space. * Use the checklist to assess my chosen toy. * Write up and evaluate my findings. * Outline and evaluate the role of the adult in relation to the toy. Below an imagine of my chosen toy –Duplo Deluxe Box of Fun Rationale I hope that this...
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...& UPDATING Build a bear was founded in 1996, in a really hard context for companies in United States, even more for new companies that were trying to come up with something new or in this case for something creative. It was hard at the beginning, but three years later it was recognized as one of the hottest retailers in United States, people also got proud of how a small company could grow up so fast and also to get in the bests companies for customers. Build a Bear was opened by first time in 1996, having after that over more than 200 companies around United States; right now it has even more than 400 companies around the world in four different countries (United States, UK (United Kingdom, Puerto Rico, and Canada), they also give the chance to make it possible for creating a store by starting at least with 5 million dollars (it depends of the country, but that is the minimum capital people have to start with), it doesn’t mean it will be a sub franchising or something similar, they still be the total owners of the store making the country as a new point of the brand. The idea came up in a really particular situation between Maxine Clark and her friend. She was only 10 years old when she was trying to get a bear toy from the store with her friend, but her friend couldn’t find the one she liked it, and then she said it should be a great idea about making her own teddy bear, it was the moment when Maxine went even deeper, and she got a creative and also a pretty good idea....
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...being budgeted to fund marketing programs. It was time that Canadian book publishers used __________ to save the industry. | | | Student Answer: | | advertising | | | | sales promotion | | | | publicity | | | | marketing research | | | | tactical support | | Instructor Explanation: | Page 199 – 200 The Canadian publishers could use marketing research to identify and define both marketing problems and opportunities and to generate and improve marketing action. | | | | Points Received: | 3 of 3 | | Comments: | | | | 2. | Question : | (TCO 1) A conscious choice made from among two or more alternatives is called a | | | Student Answer: | | dilemma | | | | quandary | | | | decision | | | | paradox | | | | predicament | | Instructor Explanation: | Page 200 Key term definition decision | | | | Points Received: | 3 of 3 | | Comments: | | | | 3. | Question : | (TCO 1) During the marketing research process, __________ are the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research. | | | Student Answer: | | measures of success | | | | research objectives | | | | marketing research plans | | | | decisions | | | | definitions | | Instructor Explanation: | Page 201 Research objectives are specific, measurable goals the decision maker seeks to...
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...Q: There is a toy train that can make 10 musical sounds. It makes 2 musical sounds after being defective. What is the probability that same musical sound would be produced 5 times consecutively? ( 1 of _____) ? Answer: 1/2 * 1/2 * 1/2 * 1/2 * 1/2 = 1/32 32 will be the answer. QAlok is attnding a workshop "how to do more with less" and todays theme is working with fewer digits. The speakers discuss how a lot of miraculous mathematics can be achieved if mankind (as well as womankind) had only worked with fewer digits. The problem posed at the workshop is :"how many 7 digit mnumners can be formed using the digits 1,2,3,4,5 (but with repetetion) tha are divisible by 4? Can you help alok to find answers? 15625 6250, 19532 19531 Q Peter and Paul are two friends. The sum of their ages is 35 years. Peter is twice as old as Paul was when Peter was as old as Paul is now. What is the present age of Peter? Answer: 20 years. Q The ages of two friends is in the ratio 6:5. The sum of their ages is 66.After how many years will the ages be in the ratio 8:7? Answer: 12 years. Q (There was a long story, I'll cut short it). There are 5 materials to make a perfume: Lilac, Balsalmic, Lemon, Woody and Mimosaic. To make a perfume that is in demand the following conditions are to be followed: Lilac and Balsalmic go together. Woody and Mimosaic go together, Woody and Balsalmic never go together. Lemon can be added with any material. (Actually they had also mentioned how much amount of one...
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...naysayers. In 2005, one retail consultancy named Build-A-Bear one of the five hottest retailers. The company hit number 25 on BusinessWeek’s Hot Growth list of fast-expanding small companies. And founder and CEO Maxine Clark won Fast Company’s Customer-Centered Leader Award. How does a small startup company achieve such accolades? THE PRODUCT On paper, it all looks simple. Maxine Clark opened the first company store in 1996. Since then, the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing at a steady and predictable 15 percent annually. After going public November of 2004, the company stock price soared 56 percent in just two years. Annual sales per square foot are $600, roughly double the average for U.S. mall stores. In fact, Build-A-Bear Workshops typically earns back almost all of its investment in a new store within the first year, a feat unheard of in retailing. On top of all this, the company’s Internet sales are exploding. But what all these numbers don’t illustrate is how the company is achieving such success. That success comes not from the tangible object that children clutch as they leave a store. It comes from what Build-A-Bear is really selling:...
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...1989 by a British toy company called Bluebird Toys. (Thanks Bluebird!) Mattel and Bluebird held the distribution rights in the early 1990s. Chris Wiggs came up with the Polly Pocket doll for his daughter. Mattel and Bluebird developed his idea into a very popular toy line. Polly is a small doll--approximately 3 and 3/4 inch tall. She is plastic with jointed legs and arms. She comes with all sorts of miniature accessories and playsets to spark a child's imagination. But, it was the clothes that did me in. Polly Pocket is a line of miniature toy dolls and dollhouses that many little girls find intriguing. When planning a Polly Pocket social event or birthday party for a girl, you can create a few activities to keep the girls entertained. Activities and games give the girls a chance to win or make their own Polly Pocket creations to take home as a memento of the gathering. 1. Activities o Hide several Polly Pocket accessories, clothes, pets and toys around the play area. Give each guest a plastic Polly Pocket-themed bag and have her hunt for the items. After the players find all of the items, give each one a small Polly Pocket doll to go with all her accessories from the hunt. For an added bonus, have the girls count their accessories. Award a large Polly Pocket doll to the girl who finds the most accessories. For another activity, divide the girls into two teams. Have the teams take turns hiding the Polly Pocket accessories or dolls in a room. See how many each team can...
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