...many different business endeavors ranging from self-driving vehicles to online analytics. A significant portion of research conducted at Google is geared towards products and services other than the well-known search and advertising functions. Google has released a tablet to rival the iPad and Google Maps has become the unofficial industry standard (Null 2010). Google is also at the forefront of green energy and has been making significant strides and investments in this area. A Self Driving Car? For years people have envisioned self-driving vehicles. One of the most obvious benefits of this kind of technology would be safer roads. This could be one of the reasons that earlier in 2013 the Transportation Department decided to get behind the idea of developing this technology (Greiling Keane 2013). Regulators see the benefits of having this technology on the road because of the very real problem of traffic fatalities. In 2012 there were 34,000 deaths on U.S. roads alone. One of the features of this technology is that vehicles will be able to communicate with each other to significantly reduce traffic crashes. , Google is creating a technology that can be retrofitted to the vehicles (Greiling Keane), unlike auto companies, such as General Motors, that are trying to develop vehicles with this technology already built in. The selling point here is that any vehicle can become automated instead of having to purchase a brand new vehicle. The...
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...wanted to make their life easier. They produced more and more complicated tools for hunting, then for harvesting and other branches of human activity – these tools allowed them to make their job without using their bare hands. Time was passing, humanity was evolving newer technologies, people knew more and more about the world and laws that rule it. But one thing that every human-being wanted the most was faster way of travelling. The first step was inviting wheel. Later humans built carts, coaches and many other vehicles propelled with animal’s or person’s strength. But still it was too slow and too less automatic for people. The change came in 1769, when Nicolas-Joseph Cugnot presented his steam vehicle. Then everything started to evolve faster – and we step to nowadays, where we have many different types of cars, even the ones fueled by water or electricity. In our century, where artificial intelligence isn’t a Sci-Fi subject only but also reality, people started to think about using it in car’s safety and driving system’s development. One of the results is Google’s self-driving car, which is travelling in states of Nevada, Florida and California, where autonomous vehicles are already legalized. This technology is evolving all the time and maybe there will come the day where whole world will be able to use such kind of cars. But there comes the question – is it safe to take the human out of the loop? First we need to know what exactly means that the car is self-driving car. “An autonomous...
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...Is it possible to develop driverless vehicles based on GPS technology only? Driverless vehicles; science fiction or reality? Well vehicles are coming with more and more intelligence and computation powers nowadays then they were 10 years ago. Today vehicles are coming equipped with much more intelligent driver assistance system like auto parking, lane warning, intelligent cruise control, emergency braking, Anti Braking System etc. But could this intelligence evolve drastically and vehicles could drive themselves continuously? Well Google, Apple and other major Auto producers like Mercedes are working on autonomous car. Google already started testing self driving car and have driven thousands of miles. But can we make driverless vehicles with GPS...
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...Google Green Project Many people only identify Google as a search and software giant, but there are so many other ventures that Google it taking part in. Green energy is something that Google has been investing in and piloting for quite a while now. Google has publicly acknowledged that investing in green is their environmental responsibility. They have also admitted that it is not just their moral obligation, but that it also makes sense business wise. By investing and piloting advances in renewable energy it increases its overall proficiency and decreases long-term cost. Google has invested in the research and development of a wide range of renewable energy initiatives to include: wind, solar, and geothermal. Not only does this look good from the community prospective, but it is a smart business choice as well. Currently, renewable energy makes up a small part of Google’s overall business plan, but as this develops and pays off, it will likely find a bigger place among the company. In 2007, Google installed the largest of its kind solar grid array at the Mountain View campus. This array produces 1.7MW and provides 30% of the campus’ power. Not only will this solar array pay for itself with 6 years, but it will continue to provide power for the foreseeable future. Furthermore, Google is entering into long-term contracts with green energy providers that will provide a fair portion of the power to its data centers worldwide. This started out as philanthropic in nature...
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...more than move people and possessions from Point A to Point B. The 1980’s television series Knight Rider featured KITT, a talking, self-driving car with almost as many features as a TARDIS. At the time, the concept was pure science fiction, but many of KITT’s features are a reality in modern automobiles (The Economist, 2009). 21st century cars can make and receive telephone calls, play DVD’s and stream music from MP3 players, warn drivers of road hazards, park themselves, and provide turn-by-turn driving directions. The Connected Car While Google’s driverless car was all over the news in 2014, an article published in The Economist in September argues that the “connected car”—able to communicate with the driver, passengers, and other vehicles—is what will pave the way to a driverless vehicle. The ability to connect a mobile phone to a car via Bluetooth, and proceed to make and receive calls with voice commands directed at a dashboard interface, has existed for several years; even some economy cars now boast this feature. A truly “connected” car takes this technology further with smartphone apps that allow drivers to control certain functions; for example, the electric BMW i3 offers an app that lets a driver monitor the car’s battery status as it is being recharged, and Audi is developing a feature that would allow a driver to exit the vehicle and use a smartphone to instruct the car to park itself (The Economist, 2014). Connecting cars with each other is on the horizon...
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...Technogenesis/Integrative Project Name: Course Tutor Date: INTRODUCTION THE AUTODRIVER Creativity research is a large and varied field in which the subject has characteristics on many different levels. The arrival of digital media and computational tools has opened up new possibilities for creative practice (Edmonds et.al. 2005). The Auto driver is a creative project that aims at converting a simple human activity, driving a vehicle into a computer technology aided activity. Sharma (2006) notes that humans are intricately bound up with technology. With that in mind, creativity combined with technology can perform a simple task as driving a vehicle. The Auto driver is a technology project to develop a self-driving vehicle. Using GPS (Global positioning system) and other relatively new driving technologies, and combining them into one functional unit able to drive a car. A GPS system currently in use for driving involves indicating available parking spaces (Hsu 2010). Auto driver will take this idea further and use the GPS system to navigate cars through highways and city streets, without getting lost or losing control. By combining technology that is in place, it is possible to develop this car. By use of low cost sensors, the car will be able to recognize other cars in front and behind it while on the road. Similar technology developed by researchers at Rutgers University is helping in parking cars (Joentz 2010). Overview Edmonds et.al. (2005) Point out that the cutting edge...
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...driverless car” you ask? A driverless car is an autonomous vehicle that can drive itself from one place to another without the assistance from a human driver. The driverless car is a project by Google that enables your car to drive without really driving. Although these cars have yet to hit the roads, they are already being tested by Google and many different car companies. Google has complete over 700,000 driving miles accident free, in which they traveled congested streets and popular intersections. According to predictions driverless cars could be a reality by 2020. Google is still in the beginning stages of making this project official because there is a lot of barriers that have to get through, but confidently state driverless cars will become available in the near future. Google have at least 10 different prototypes that they use as practice cars. Some examples of these cars are the Toyota Prius and the Lexus SL600h. The basic designs of this project consist of a car with a rotating sensor on the top that spins 360 degrees, to create a 3D map of the cars location. A sensor located on the left rear wheel that tracks the car movements and locates it on the map. There is a video camera on the windshield by the rear mirror that can locate people, bicyclist, traffic lights and obstacles on the road. Front and back radar sensors that will locate distances between an object. A motion sensor which measures and reports on the vehicles velocity, orientation, and gravitational forces, a...
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...Google Self-Driving Car Pranaw Kumar 500639475 MB8103 Submitted to Dr. Dale Carl 2nd October 2014 Ryerson University Toronto, Ontario, 2014 Table of Contents Executive Summary 3 Introduction 4 Macro Environmental Analysis 5 PESTEL 5 Political 5 Economic 5 Social 5 Technological 6 Environmental 6 Legal 6 Summary 7 Micro Environmental Analysis 7 Porter’s Five Forces 7 Bargaining Power of supplier 7 Threat of substitutes 8 Bargaining power of customers 8 Threat of New entrants 8 Competitive rivalry 8 Summary 9 Conclusion 10 References 11 Executive Summary With continuous change in technology there is always continuous advancement in life style, and Google Self-drive car is going to be one of the biggest changes among them. This type of autonomous system always leaves long and prominent impact on the society and the environment. The whole world is moving towards more and more robotic systems where people just provide voice command or just a program and robotic system does the task automatically. This car can be a stepping stone towards such autonomous enhancement. There are many big players in auto industry who are trying to come into this futuristic field like BMW, Mercedes, Audi and many more, however Google’s self drive car stands apart in terms of completely autonomous car ‘no human interference’. This actually has some implication where human psychology interferes. Human by nature tries to keep control in their...
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...via smartphone. Tragically, Slatten plowed into another car that killed another driver who was at the elderly age of 89-years-old. The elderly victim could have been someones parent, friend, or sibling who did not deserve a fatal ending to their life. A similar story, involved a young 34-year-old woman who received a prison sentencing of 10 years with a $25,000 fine for sending a text message while driving that could not wait, in result, crashed and killed her daughter and two nieces all who were in the same car. That women will serve her sentencing but will never be able to bring back her loved ones back from the accident. The constant reminders of roadway accidents ending in tragedy, such as those police reports, are widely spread across our nation. All tragic stories are disheartening to hear and think about; a reminder to play our part in keeping our roads safer. Tragedy may effect your next door neighbor or a stranger in the local supermarket; no matter who we are or what our background is tragedy exist and does not discriminate against anyone. People can make a difference to their daily living. There are those small percentage of people who has a habit that is difficult to break. For example, the habit of their constant smartphone use plays a major role in contributing to the dangers on our roadways. Inevitably our culture lives in the age of technology. Everywhere you look, everyone you hear are reaping the benefits from social networking which...
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...many ways to make the environments we live in safer and cleaner. A huge aid in the amount of pollution that is put into the environment is caused by what many would say is essential to life, a car. One of the big solutions researchers have come up with to reduce the amount of pollution and stepping into a greener society is the use of hybrid vehicles. Hybrid vehicles are a good solution to a green society with a few adjustments to be made in order to be an even better solution. In order to find out how green a hybrid vehicle is depends on the type of environment a person live in (Moyer 1). After a long day of driving the battery pack must be recharged for the next day. This is done by a power plant near by (Moyer 1). Places where natural gas is the primary source of energy will have a better experience with hybrid vehicles being a solution to being green (Moyer 1). Using natural gas will decrease carbon dioxide emission by at least 40 percent, however if coal is the primary source in the environment more carbon dioxide is released into the environment (Moyer 1). This small problem with the environment is one of the few reasons using hybrid vehicles is not a universal solution to a green society. In attempt to find a solution for pollution many other benefits came out of hybrid cars. With the constant battle of high gas prices hybrids have the ability to cut that bill in half (Clark 1). Not only will the gas bill be cut in half, the overall price of the vehicle will be cheaper...
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...time on New Year’s Eve 1879. Compared to a steam engine vehicle, which was very uncomfortable for it’s passengers, this was very successful. Benz had so much commercial success with this engine that he was able to devote more time to his dream of creating a lightweight car powered by a gasoline engine, in which the chassis and engine formed a single unit. This was just the start of one of the greatest inventions of the 19th century. The automobile ended up being one of the most influential inventions of it’s time. One of the most common names you hear when researching the automobile is the name Henry Ford. He was an American that dominated the industry in the first half of the twentieth century. Henry Ford innovated mass-production techniques that became standard, with Ford, General Motors and Chrysler emerging as the “Big Three” auto companies by the 1920s. The original price of a Model T automobile was $850. Due to the application of the assembly line and interchangeable parts, cars were easier and cheaper to make. Within a few short years the price of a car was less than $300. The Model T sold 15 million units in the United States. This is what made personal automobility a reality. The production of automobiles made much more than just the units themselves. It was able to produce a very large amount of jobs for people to work in the factories to create the vehicles, and also applications that were connected to the vehicles such as the creation of roads, auto-repair, and things...
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...come to understand the reach and reality of global warming. Every purchase I make has an impact regardless of how minute I feel it is. Many other consumers are faced with the same choices globally. It is those who consciously decide as an individual to purchase items with smaller carbon footprints that can make a difference as a whole. There is a broad spectrum of choices to be made as a consumer everything from groceries to the transportation method used to get them can be evaluated. Grocery shopping for many Americans, myself included, consists of making purchases based on taste preference and cost. However, intergrading the actual dollar value as well as taxation on the environment of production into the cost of that product could drastically reduce our carbon footprint. Hamershlag (2011) found the three highest production emission levels come from lamb, beef, and cheese respectively. Production emissions in this case can be defined as all emissions prior and post product leaving the farm. Taking a closer look at beef, one of the highest consumed meats in our country, for every 2.2 pounds of meat 59.6 pounds of CO2e, carbon dioxide equivalents are produced. If several consumers individual substituted chicken for beef the reduction of CO2e would be staggering. This change in one purchase is a reduction of 44.6lb of CO2e. Take that to the global level and that switch becomes as much of an impact as a large purchase such as a vehicle. When looking in depth at my own...
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...[pic] [pic] by: ....... Table of Contents Question 1 : Analyze the buyer decision process of a traditional Porsche customer. What conclusion can you draw? 3 Question 2: How does the traditional Porsche customer decision process contrast with the decision process for a Cayenne or Panamera customer? 4 Question 3: Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s? 5 Question 4 : Explain how both positive and negative attitudes toward a brand like Porsche develop. How might Porsche change consumer attitudes toward the brand? 6 Question 5: What role does the Porsche brand play in the self-concept of its buyers? 7 Conclusion: 8 Question 1 : Analyze the buyer decision process of a traditional Porsche customer. What conclusion can you draw? Buying a product goes to 5 different stages, which are: 1. Need recognition. The profile of a Porsche car buyer is a financially successful person that loves a challenge. They’re hard working people and set high goals in everything they do and often have white collar jobs. These customers separate themselves from the mass and feel attracted to exclusive sophisticated things and expect the cars that they drive in to satisfy this feeling of exclusivity. 2. Information search In information search the consumer searches about the product which would satisfy the need...
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...Sithole STHVUY006 PSY2006F DOES TEXTNG INTERFERE WITH ONE’S DRIVING ABILITIES INTRODUCTION In nowadays people have become addicted to texting as a source of communication. Mostly it may be teenager’s blogging on social networks or sending quick messages. Professionals and older people scheduling meeting or even checking emails. Texting has become a regular form of communication among individuals (Caird et al., 2014). Texting messaging is an easy and fast way to communicate with friends, relatives and colleagues. It has become a very major distraction but also a risk, because now more than ever people are being distracted by their cellphones and mobile devices while driving. Distracted driving is one of the problem faced by road and safety departments due to technology (Caird et al., 2014). This literature review will look at the effects of texting on one’s driving ability. Driving alone is a very complex task because it requires cognitive, physical, sensory and psychomotor skills. It also requires a certain amount of attention and concentration, but it is a trend to see motor driver being involved in texting in the process of driving (Caird et al., 2014). Texting can be defines as using some sort of keyboard of a cellphone, laptop computer or any other electronic device to send conversational messages to another individual. While driving can be defined as a controlled operation and movement of a vehicle such as a car, bus or a truck. Both these activities require...
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...Chauffer. It is also identified as “self-driving cabs”. This project is initiated by co-inventor of Google Street view named Sebastian Thrum. Theirre is 15 engineers working on this project. Their created a robotic vehicle somewhat won a whooping US$ 2 million prize from their US Division of Guard. Governor Jerry Bill signed their legislation law at Google headquarters in Mountain View in September 2012 for autonomous cabs. Their State of Nevada became their first state in their United States to get their permit for autonomous cabs. California became their third state for their same law somewhat in May 2012 their first licensed cabs came into effect. Their technology behind this idea includes a $70,000 LIDAR (laser radar) system which allows their vehicle to generate 3D of its surroundings. Their maps along with their maps of their world is combined, somewhat produce different data types that allow their cabs to navigate somewhat drive it. Also, installed in their cabs is their system anti-lock brakes which is faster somewhat better due to ABS somewhat engine management help to keep their cabs stable on their road. Their testing was cab spied on about ten cabs each accompanied by a driver with a clean driving somewhat giving him company is one of their Google engineers. Their cabs were tested on their roads of San Francisco somewhat also on their Golden gate bridge. Their system prevents accidents by maintaining a safe distance between two vehicles by their use of special type of...
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