Premium Essay

Hoyer Ch 1

In: Business and Management

Submitted By Mbbaker
Words 4412
Pages 18
CHAPTER 1
Understanding Consumer Behavior

TRUE/FALSE
1. GOOGLE CONDUCTS RESEARCH ON JAPAN’S CONSUMERS BECAUSE THEIR HEAVY USE OF CELL PHONES TO ACCESS THE INTERNET.

Ans: T
Page: 2
AACSB: Technology

2. Consumer behavior involves more than buying and using goods and services.

Ans: T
Page: 3
AACSB: Analytic

3. The average U.S. household spends $127 per day on goods and services.

Ans: T
Page: 5
AACSB: Analytic

4. Online shopping is growing by more than 30 percent every year.

Ans: F
Page: 8
AACSB: Technology

5. The primary reason, according to your text, that people prefer to shop online is that there is a wide selection.

Ans: F
Page: 10
AACSB: Technology

6. The four domains of consumer behavior are (1) psychological, (2) the process of making decisions, (3) the consumer’s family upbringing, and (4) consumer behavior outcomes.

Ans: F
Page: 11
AACSB: Analytic

7. In consumer behavior, recognizing a problem occurs when consumers realize they have an unfilled need.

Ans: T
Page: 12
AACSB: Analytic

8. Culture refers only to the typical or expected behaviors or norms of religious groups.

Ans: F
Page: 13
AACSB: Analytic

9. Jack is an avid gamer and meets John, who plays similar video games. Jack would consider John as a part of his reference group.

Ans: T
Page: 14
AACSB: Analytic

10. One reason marketers study consumer behavior is because it helps them to create new products.

Ans: T
Page: 16
AACSB: Analytic

11. Research indicates that we understand the differences between brands better when we can view a chart, matrix, or grid comparing brands and their attributes.

Ans: T
Page: 17
AACSB: Analytic

12. It is necessary to understand consumers’ disposition behaviors when advocating recycling programs.

Ans: T
Page: 18
AACSB: Analytic

13. Before buying a product, consumers rarely have

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