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Hp-Randymott

In: Computers and Technology

Submitted By ships10
Words 2782
Pages 12
GOOD MORNING

EVERYBODY

The Institute with Societal Vision

SYNOPSIS
1. INTRODUCTION 2. THE EVOLUTION AND ROLE OF LOGISTICS IN BUSINESS
3. CUSTOMER SERVICE AND ORDER PROCESSING 4. LOGISTICS & SUPPLY CHAIN INFORMATION SYSTEM 5. REVERSE LOGISTICS DESIGN AND MANAGEMENT 6. FUTURE OF LOGISTICS 7. CONCLUSION

The Institute with Societal Vision

INTRODUCTION

The Institute with Societal Vision

TYPES OF MARKETING

Serial no. 1 2 3 4 5

Situation Latent demand Negative demand No demand Regular demand Irregular demand

Types of marketing Creative marketing Conversion marketing Stimulation marketing Aggressive marketing Synchronizing marketing

The Institute with Societal Vision

GOALS OF MARKETING

Serial no. 1 2

Enterprise Goals Profitability Growth

Marketing Goals Sales revenue maximization Cost minimization Sales growth maximization Product development Market penetration Market development Diversification Innovation Market leadership Consumer satisfaction Brand image Company image

3 4

Market standing Image

The Institute with Societal Vision

MARKETING ENVIRONMENTS

Serial no.

Parameters

Areas

1 2 3 4

Socio-cultural Politico-legal Technological Economic

Consumers and their preferences Government policies and legislation R&D labs, science and technology association and innovation Competitors, suppliers, channel members, industry association and business concern Governments economic policies, savings, consumptions, investments and employment levels

The Institute with Societal Vision

RESPONSES TO CHALLENGES

S.NO. 1 2 3 4 5

Aspect Reengineering Bench marking Total quality management Outsourcing E-commerce

From Focus on functional departments Reliance on self improvement Quality control in select areas A physical company making everything inside Attracting customers to stores and selling...

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