In a large employing mostly highly organization educated professionals is another perspective on management theory and practice was also emerging. Generally referred to as classical organization theory, this perspective is concerned with structuring organizations effectively. Whereas scientific management studied how individual workers could be made more efficient, classical organization theory focused on how a large number of workers and managers could be most effectively organized into an overall structure. The basic premises underlying the human relations movement are that people respond primarily to their social environment, that motivation depends more on social needs than on economic needs, and that satisfied employees work harder than unsatisfied employees (COMPANY, 2006).

In a large organization that employs highly educated professionals, it is important for the organization to fulfil the self-actualization needs of the professionals. Managers using Maslow’s hierarchy to motivate employees do things to satisfy employee’s needs, but the theory also says that once a need is substantially satisfied, an individual is no longer motivated to satisfy that need. Besides that, the ways to fulfil their self-actualization needs is a person’s needs for growth, achieving one’s potential and self – fulfilment. A person’s need to become what he or she is capable is becoming. It known as high order needs. The behavioural theory of management holds that all people including employees have complex needs, desires, and attitudes. The fulfilment of needs is the goal toward which employees are motivated. Effective leadership matches need-fulfilment rewards with desired behaviours in tasks that accomplish organizational goals. For example the marketer will only purchase luxury product. Meanwhile, marketer will think creatively to sell the product with satisfy