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Hr in Germany

In: Business and Management

Submitted By Dede96
Words 992
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Gemäß der letzten Studie der Kultusministerkonferenz gab es im Jahr 2009 900000 Schulabgänger. Bis 2020 sinkt die Anzahl aufgrund des demographischen Wandels um 18 %, d.h in absoluten Zahlen fehlen 162000 Berufseinsteiger.
"Der Wettbewerb um den besten Nachwuchs ist in die heiße Phase gegangen", sagt Raimund Becker, Vorstandsmitglied der Bundesagentur für Arbeit. In vielen Regionen kämen schon heute mehr Lehrstellen auf einen potentiellen Bewerber als umgekehrt. "Die Unternehmen müssen sich ernsthaft überlegen, wie sie Lehrlinge finden."(Quelle: Spiegel
Aufgrund dieser zukünftigen Entwicklung wird das Thema Ausbildungsmarketing für Unternehmen immer wichtiger.
Doch welche Maßnahmen sind zweckmäßig und zeitgemäß? Zur Beantwortung dieser Fragen

5.2. Steigender Einfluss des Internet
Laut der 16. Shellstudie ist das Internet das wichtigste Primärmedium der Jugendlichen. Bis zu 97 % haben Zugriff zum Internet. Des Weiteren nannten es 32 Prozent der befragten Jugendlichen als die entscheidende Einflussgröße für die Wahl des Ausbildungsberufes (vgl. Folie 12 Ergebnisse der Bertelsmann Stiftung 2005)

6.0 E-Recruiting: Best Practices im Web 2.0
Die Benutzung dieser Instrumentarien(Social Networks, Blogs, Podcasts) steckt noch in den Kinderschuhen, speziell KMUs meiden diesen Sektor.
Quelle Wiki:

Deutschland [Bearbeiten]
Deutschland hat eine Duale Berufsausbildung, welche die Praxis im Ausbildungsbetrieb mit der Theorie Berufsschule verbindet. Während die Ausbildung im Betrieb meist an betrieblichen Belangen orientiert ist, folgt die Ausbildung in der Berufsschule fachdidaktischen Gesichtspunkten. Damit besteht meist ein Unterschied zwischen den Inhalten der Ausbildung in beiden Ausbildungsorten. Außerdem werden in der Berufsschule auch allgemeinbildende Inhalte vermittelt. Die Ausbildung in der Berufsschule kann ein oder zwei Tage in der Woche betragen oder in wochenweisen Zyklen (zwei Wochen Lehrbetrieb, eine Woche Berufsschule ...) aufgeteilt sein. In der Überbetrieblichen Ausbildung werden Ausbildungsanteile vermittelt, die oft spezialisierte Betriebe nicht mehr vermitteln können.
Die berufliche Ausbildung dauert im Allgemeinen 2 bis 3,5 Jahre. Eine Weiterbildung zum Meister oder Techniker ist möglich.
Ausbilden darf nur eine Institution mit der Berechtigung zu Ausbildung (Meisterbetriebe). Die Berechtigung ist an Personen gebunden. Parallel dazu gibt es auch an beruflichen Schulen (Berufskollegs in NRW, OSZs in Berlin und Brandenburg oder Berufsfachschulen ) rein schulische Ausbildungen. Die Auszubildenden haben dann einen Schülerstatus.
Zwischen Ausbildungsstätte und Auszubildendem wird ein Ausbildungsvertrag abgeschlossen, der die beiderseitigen Rechten und Pflichten sowie die Ausbildungsinhalte regelt. Der Ablauf der Ausbildung wird in einem Ausbildungsplan festgelegt.
Auszubildende stehen bis zur Vollendung des 18. Lebensjahres unter einem besonderen rechtlichen und versicherungstechnischen Schutz, dem Jugendarbeitsschutzgesetz. Auch hinsichtlich der Kündigung eines Ausbildungsvertrages durch den Ausbildungsbetrieb gelten besondere Regelungen.
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Geschichte [Bearbeiten]
Vom Mittelalter bis zum Beginn der Industrialisierung war der Lehrling Mitglied einer Meisterfamilie. Gleichzeitig mit dem Eintritt in Lehre übernahm sein Lehrherr neben der Ausbildung auch Unterhalt (Kost und Logis), Obsorge und dieVormundschaft über den Lehrling, der ihm neben dem Lehrgeld auch unbedingten Gehorsam schuldete. Zum Lehrvertrag gehörten ein Gelöbnis des Gehorsams und der treulichen Dienste seitens des Lehrlings. Es gab bis ins 20. Jahrhundert hinein auch ein gesetzlich festgelegtes Züchtigungsrecht (Recht zur „väterlichen Zucht“) des Lehrherren über den Lehrling.
Begonnen wurde die Lehre mit einer Probezeit, meist einigen Wochen, in denen sich der Lehrherr von den allgemeinen Fähigkeiten des Lehrlings überzeugte, danach erfolgte der Eintrag des Lehrlings in das Zunftbuch, was mit demEinschreib-Gulden abgolten wurde. Das Lehrgeld war nicht unbeträchtlich, und betrug im Spätmittelalter und der frühen Neuzeit zwischen etwa 20 und 50 Gulden je Jahr. Die Lehrzeit war meist länger als heute und dauerte je nach Beruf zwischen drei und über fünf Jahren, wenn das Lehrgeld nicht bezahlt werden konnte, auch mehr. Abgeschlossen wird die Lehre mit dem Gesellenstück, das seit der Entwicklung des Zunftwesens dem örtlichen Zunftrat vorgelegt wird.
Trotz seiner relativen Rechtlosigkeit war der Lehrling vor der Industrialisierung eine sozial weit über den Dienstboten stehende Rolle: Gründe sind, dass es den Begriff der Lehre nur in den zünftigen Berufen (ehrlichen Berufen) gab, das Lehrgelds und die Aussicht auf einen weiteren beruflichen Aufstieg – gerade die Handwerksberufe zeigten eine für damalige Verhältnisse wenig familienerbliche Struktur, in der fachliche Fähigkeiten von großer Bedeutung waren ie allgemeine Bezeichnung Lehrling wurde in West-Deutschland (1971) durch die Bezeichnung Auszubildender ersetzt. In der Umgangssprache wird häufig die Abkürzung Azubi verwendet, oder auch weithin die frühere Bezeichnung. Regional wird auch von Lehrbuben und Lehrmädeln gesprochen. In der DDR war bis zur deutschen Wiedervereinigung am 3. Oktober 1990 Lehrling die offizielle Bezeichnung.
Die Berufsausbildung sind im Berufsbildungsgesetz (BBiG) geregelt. Ausbildungsdauer beträgt, abhängig vom Ausbildungsberuf und Schulabschluss des Lehrlings, zwei bis dreieinhalb Jahre. Berechtigt zur Ausbildung ist ein Ausbilder nach BBiG.
Während ihrer Ausbildung erhalten Auszubildende kein Gehalt, sondern eine Ausbildungsvergütung, welche überwiegend den gleichen Sozialversicherungs- und Steuerpflichten unterliegt.
Die Ausbildung wird mit einer zweiteiligen schriftlichen und mündlichen Prüfung durch die entsprechende Berufskammer und die Berufsschule abgeschlossen. Nach bestandener Prüfung darf der Lehrling folgende Bezeichnungen führen: * im Handwerksbereich die Bezeichnung Geselle * im Industriebereich die Bezeichnung Facharbeiter oder sonstige Bezeichnung * im Dienstleistungs- und Handelsbereich Fachangestellter, veraltet auch Gehilfe
Für einige Berufe gelten abweichend Bezeichnungen, wie z. B. in der Landwirtschaft oder im Rechts- und Gesundheitswesen.
Siehe auch: Liste von Ausbildungsberufen
Österreich [Bearbeiten]
In Österreich beginnt die Lehrausbildung nach Berufsausbildungsgesetz (Bundesgesetz über die Berufsausbildung von Lehrlingen) üblicherweise nach dem Pflichtschulabschluss, also nach dem 9. Schuljahr und dauert zwischen zwei und vier Jahre. Während der Lehrzeit ist er wie andere auch sozialversichert und bekommt eine Lehrlingsentschädigung.
Als Abschluss macht ein Lehrling die Lehrabschlussprüfung (LAP). Nach der Prüfung ist er Geselle oder Facharbeiter. Diese Prüfung ist Voraussetzung, um ohne Matura oder Handelsschule den Titel Meister zu erhalten und den Zugang zu einigen selbständigen Berufszweigen zu bekommen, sowie die Berechtigung, als Lehrberechtigter selbst Lehrlinge auszubilden.
Diese Berufsliste wurde in letzter Zeit seitens der Politik zugunsten der freien Berufe verkürzt. Die Betriebe greifen zwar gerne auf ausgebildete Facharbeiter zurück, doch nicht alle Firmen bilden gerne aus. Deshalb werden von öffentlichen Stellen immer wieder Vergünstigungen geboten, um die Ausbildungsquote zu heben.
Die Ausbildung wird dual ausgeführt, der Lehrling ist sowohl Auszubildende bzw. Auszubildender in einem Betrieb als auch Schülerin bzw. Schüler einer Berufsschule. Diese kann je nach Bundesland und Branche einige Wochen pro Lehrjahr oder einzelne Tage jede Woche erfolgen.
In Österreich treten rund 40.000 Schüler jedes Jahr eine Lehrausbildung an

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