Introduction
Financial sustainability is central to any nonprofit's ability to increase its impact, so developing a funding strategy is crucial, and should be as thoughtful and intentional as any program strategy (Kim, Perreault, & Foster, 2011). An organization needs predictable source of revenue for not only operating cost, but a plan on how to raise funds for annual budget, in order to have stability. Competition can be fierce, and to be successful, organizations must use more than one or two strategies to raise the money they need (Mortiz, 2014).

Organization Overview
CONNECT, Inc., is a New York City nonprofit organization dedicated to preventing interpersonal violence and promoting gender justice. It was founded in 1993 …show more content…
Direct mail has additional advantages, in that it can broaden the organization’s donor base, a huge outlay of cash or time to begin is not needed, and the organization can start small and work its way up in the amount to send to. Along with advantages, there can be equal disadvantages, in that direct mail may not provide the big bucks as expected, the cost of postage is constantly increasing, and it can be difficult to keep meticulous records showing which strategies work best. Lastly, many mails may never get open.
This format of direct mail can be used by CONNECT as a time-efficient way to raise funds, and it can be done via a well-written and concise solicitation letter. By first locating a list of foundations, CONNECT can send out this letter outlining the mission, history, types of and need for services offered, along with the number of people served by the program. The letter must be signed by the chairman of the board, including a copy of the 501c3 letter