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Hrm Strategy of Mcdonald

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HRM Strategy of McDonald’s Restaurant

I. Introduction
Organized yearly by Singapore Human Resources Institute (SHRI) and into its 10th edition, The Singapore HR Awards 2012 celebrates leading organizations and HR practitioners in their drive for impactful human capital strategies (SHRI, The Singapore HR Awards 2012, 2012). As one of the most significant HR awards, it serves a top platform to recognize and promote excellence within the HR profession in Singapore by highlighting leading organizational HR practices and HR individuals, including CEOs, HR managers, HR professionals, etc. As one of the winners who have got the awards of 2012,

The McDonald's Corporation is the world's largest quick service restaurant chain. There are over 30,000 McDonald's restaurants in more than 100 countries serving an average of 50 million people daily(McDonald, Profile, 2012).
Today, more than 1.8 million people worldwide work under the Golden Arches. In Singapore, McDonald’s employs more than 9,000 people in over 120 company-owned restaurants island wide. And the number increases every day(McDonald, Careers, 2012).

McDonald is the first honored recipient having won this award on at least 3 past occasions since 1997. Besides SHRI HR Awards in 2008, 2009 and 2012, the company has won other types of HR rewards in others years as well, including Best Mature Workforce Practices award in 2006, Hewitt Best Employer Award in Singapore in 2007 and 2009 and so on . As a winner, the McDonald has won multiple Leading Practices Awards in HR profession: Fair Employment Practices, Employment Relations& People Management, Corporate Social Responsibility, Manpower Resourcing& Planning, HR Advocate, Talent Management, Retention & Succession Planning, etc.

II. Challenges faced by HR management 1. Fast paced employee-changing
As a service sector company,

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