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Hsa 505

In: Social Issues

Submitted By christian25
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The Consultant
Lisa A. Barbour
Wendy Whitner
HSA 505
August 19, 2012

Each of the 4 Ps represents one of the, really important elements of marketing that you need to consider when developing your campaigns. Alone, none of them will do you much good, the 4 P’s need to work together. They’re like the four wheels of a car, or the four legs of a table, or Charlie’s Angels without Bozley. If you’ve got trouble with or, (heaven forbid) are missing one entirely – you’ll have trouble getting anywhere. All the 4 marketing p's are also known as "the marketing mix" furthermore are frequently used by a marketer to plot a plan, and place the foundations of fresh projects/campaigns, it is a astonishingly useful strategy that has been used ever since the early 1960's, and will be constant for as long as new-found projects/campaigns are being produced.
1.) Product - The product aspects of marketing deal with the specifications of the actual goods or services, plus how it relates to the end users needs and wants. The range of a product normally includes supporting elements such as warranties, guarantees, and support. The different varieties of your product, the quality of it, how it’s designed packaged and branded. Anything that adds value to your product, any reason a customer might want to purchase it is part of Product.
2.) Pricing -This refers to the process of setting a price for a product, together with discounts. The price need not be monetary; it can plainly be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing art. The Price includes the retail price, any discounts or special offers, bonuses, payment plans, and credit terms. In short- anything even remotely related to money. It makes sense when you think about it: a discount lowers the price

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