...The Consultant Lisa A. Barbour Wendy Whitner HSA 505 August 19, 2012 Each of the 4 Ps represents one of the, really important elements of marketing that you need to consider when developing your campaigns. Alone, none of them will do you much good, the 4 P’s need to work together. They’re like the four wheels of a car, or the four legs of a table, or Charlie’s Angels without Bozley. If you’ve got trouble with or, (heaven forbid) are missing one entirely – you’ll have trouble getting anywhere. All the 4 marketing p's are also known as "the marketing mix" furthermore are frequently used by a marketer to plot a plan, and place the foundations of fresh projects/campaigns, it is a astonishingly useful strategy that has been used ever since the early 1960's, and will be constant for as long as new-found projects/campaigns are being produced. 1.) Product - The product aspects of marketing deal with the specifications of the actual goods or services, plus how it relates to the end users needs and wants. The range of a product normally includes supporting elements such as warranties, guarantees, and support. The different varieties of your product, the quality of it, how it’s designed packaged and branded. Anything that adds value to your product, any reason a customer might want to purchase it is part of Product. 2.) Pricing -This refers to the process of setting a price for a product, together with discounts. The price need not be monetary; it...
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...MISSED OPPORTUNITIES Strayer University HSA 505: Health Service Strategic Marketing MISSED OPPORTUNITY In the case of study “Missed Opportunity” there is a character by the name of Susan Daniels. Ms. Davis is the top marketing officer of Briarwood Medical Center, there she is trying to secure to billboards located on the premises. This is a prize location because the billboards panels are located on the main traffic strip. The panels will provide countless opportunities to market the medical center and an excellent investment. Briarwood Medical Center was entangled in a endless battle for the market share against a skilled competitor Crestview Hospital, thus making every opportunity to win patients crucial. This is an opportunity Susan feels that they cannot afford to miss. But her request is rejected by the institution chief executive officer, leading to them to lose the billboards to their competitor Crestview Hospital. The Billboard Pros and Cons Crestview Hospital is very similar to Briarwood Medical Center is many ways. Crestview Hospital is a 475 bed facility providing general medical and surgical services. Crestview knew in order to separate themselves from their competitors that had to make a mayor move before there competitor did. Buying the billboards adjacent to their competitors Briarwood Medical Center was very good strategic move. With every decision you will have your pros and cons. I will show you what I believe is the positive and negative outcome of...
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...Product Development HSA 505 Piedmont Hospital was founded in 1905 as a ten-bed sanatorium located in a fifteen-room home in downtown Atlanta. Founded by Drs. Ludwig Amster and Floyd W. McRae Sr., the sanatorium was chartered to provide the most modern medical care available in a comfortable, homelike setting. The hospital remained in this location until the late1950s, when it moved to its current location. It has continually grown over the year (Community Health Needs Assessment and Implementation Plan). Piedmont Healthcare is a private not-for-profit hospital located in Atlanta, Georgia. Piedmont Healthcare has many locations around the Atlanta area. The locations consist of Piedmont Fayette, Piedmont Henry, Piedmont Mountainside, Piedmont Newnan, and Piedmont Newton. It as a 488 bed patient care facility. The main facility is located in Buckhead, staffed with more than 1,000 experienced physicians and 4,000 healthcare professionals. Piedmont Healthcare provides a 24-hour emergency facility along with medical, surgical, diagnostic care. Services include but not limited to, heart care, cancer care, transplant medicine, orthopedic care, neurology services, and women’s care. Piedmont Healthcare combines a personalized approach with innovative technologies to deliver treatments that set a new standard for excellence in care, including a cancer center that offers complete therapy, disease management, prevention and wellness. This facility is active in research and development...
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...An orthopedic group practice has decided to develop a pediatric sports medicine program. Describe at least three potential markets for this new service. Response: One potential market to develop a pediatric sports medicine program would be in a community that has a large concentration of inner city middle and high schools with several athletic programs. Often times when children have sports related injuries their parents or guardians resort to emergency rooms, urgent care facilities, or their regular pediatrician. These visits sometimes lead to a referral to an orthopedic specialist. Some times these groups are not easily accessible for families, especially those in the inner city. For instance, Campbell Clinic in Memphis, TN is a major orthopedic group. However, it is located in a sub-urban area and is not very close to the more urban areas of the city. Another target group to market would be the school boards in general. As it stands, within Shelby County as a whole there is a Memphis City School (MCS) Board and a Shelby County School Board. Incorporating a pediatric sports medicine program within the school systems could be a great idea. In speaking with a friend that is employed with MCS, the health field within the school board is expanding with hiring of school psychologists and school nurses. A third potential market could be a pediatric medical group that offers several specialties. An example could be the University of Tennessee Medical Group (UTMG), which offers...
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...In today’s society there are constant changes. Especially in healthcare, there are always emerging illnesses that arise along with governmental changes. When identifying drivers that affect healthcare, there are many factors that come to mind. However, the drivers that I felt played a major role were costs along with the changes of the values of the business. A cost is the most effective driver that will most likely cause healthcare organizations to merge. As with any organization, finances will always be an important factor. Most industries today as a whole are faced with a variety of obstacles in achieving business goals or remaining profitable. Along with costs comes profitability. Profitability is defined as being the primary goal of all businesses. If profitability is not present, a business will not survive. Likewise in healthcare, if profitability is not present, hospitals, medical centers and various providers will not be able to remain in business. Profitability is enough of a challenge under normal circumstances, but especially so during fragile economic times. Uncertain revenue streams and rising costs have many healthcare organizations understandably apprehensive. In older years, hospitals were typically the only place for treatment. However, in current times, medical clinics are constantly emerging almost daily. There has been the founding of clinics, urgent cares and emergency centers that have come into place taking on the roles of some of the hospital systems...
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...HSA 505 CASE STUDY 3 MISSED OPPORTUNITIES To purchase this visit here: http://www.activitymode.com/product/hsa-505-case-study-3-missed-opportunities/ Contact us at: SUPPORT@ACTIVITYMODE.COM HSA 505 CASE STUDY 3 MISSED OPPORTUNITIES Case Study 3: Missed Opportunities Due Week 9 and worth 200 points Read the case study titled “Missed Opportunities”, located in the online course shell. Write a four to six (4-6) page paper in which you: 1. Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings. 1. Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings. 1. Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies. 1. Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response. 1. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. Be typed, double spaced, using...
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...HSA 505 Week 3 Assignment 1 Product Development Click Link Below To Buy: http://hwcampus.com/shop/hsa-505-week-3-assignment-1-product-development/ Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory. That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored” market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village, and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility...
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...HSA 505 Week 3 Assignment 1 Product Development Click Link Below To Buy: http://hwcampus.com/shop/hsa-505-week-3-assignment-1-product-development/ Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory. That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored” market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village, and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility...
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...Revitalizing a Brand- Plaza Home Health Services Donna L. Jones-Bryant HSA 505 July 26, 2015 Dr. Becky Foster Revitalizing a Brand- Plaza Home Health Services Plaza Home Health Services Plaza Home Health Services is a leader in providing home health services in Georgetown co-owned by Nancy Edwards and Jennifer Moore. Their pledge to provide exceptional home health service has commanded that their services be maintained at the maximum echelon, well above the competition. The entrepreneurs are relentlessly seeking methods to solidify their position in the market via economic control and deeper endeavors in constructing a brand that would be recognized as tantamount with unsurpassed quality home health service. Current Marketing Communication, Identity, and Brand Position The current market communication of Plaza Home Health is based on inadequately created logo, unappealing business cards and advertising brochures and, a lackluster building insignia. The existing market communication is so ineffective that the only observable marketing effort perceived are the actual services; aside from this, the company has not made a resolute attempt at branding. The printed personality of Plaza home services is just a plain black and white advertising display of their name. Presently, the labeling efforts are undeveloped with no visible energies spent to manufacture an exclusive trademark. SWOT Analysis Strengths: • Entered the market at the strongest...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory * Join * Search * Browse * Saved Papers ------------------------------------------------- Top of Form Bottom of Form * Home page » * Business and Management Principle Of Marketing In: Business and Management Principle Of Marketing Assignment # 5 Product, Price, Distribution, and Promotion HSA 505 Health Service Marketing Strayer University Spring 2011 June 12, 2011 You have recently been hired as the Vice President of Marketing of a hospital in your geographical area. It has been determined that specialization will be the direction the hospital will take. You have been asked to research options for regional specialization that will result in a higher profit margin for the hospital. Ultimately, the hospital will adopt only one specialty. 1) Identify a specialty that fits for your geographic area and justify your selection. If I was the Vice President of Marketing, after further research, I believe that the medical specialty that we will be venturing into would be the area of orthopedics. The research process should consist of correct data from the demographics of the area. The specialty of orthopedic was chosen because the area is infested with young athletic teams and schools. It also has a very large population of elderly people who have a very difficult managing their pain. Due to the heavy amount of athletic population, we...
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...Non-Profit to Profit Making • Tasha Garrison HSA 505: Health Care Planning and Marketing Dr. Wendy Whitner October 30, 2011 Describe the external and internal factors that influence the executive team’s decision making and specify which might be most instrumental in making the decision to become a for-profit entity. Why do you think so? In communities around the nation, many not-for-profit hospitals are struggling to stay afloat. Rising costs, a heavy patient load and outdated equipment make some simply not economically viable. For-profit medical groups are often stepping in and buying these hospitals. While some community leaders are relieved that the hospitals are being saved, others worry that it will be at a cost to the economically disadvantaged in the community. With more hospitals on the auction block every day, the effect of this change is likely to become clear in the coming months and years. There are several factors that contribute to an executive team deciding to become a for profit organization. The most common reason is financial. Both internal and external factors can also influence an executive team’s decision to become a for profit entity. Some of the internal factors are employee turnover or employee relations issues, dated or obsolete facilities, and healthcare services that may be out of line with market demand. The external factors that contribute to...
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...Assignment # 5 Product, Price, Distribution, and Promotion HSA 505 Health Service Marketing Strayer University Spring 2011 June 12, 2011 You have recently been hired as the Vice President of Marketing of a hospital in your geographical area. It has been determined that specialization will be the direction the hospital will take. You have been asked to research options for regional specialization that will result in a higher profit margin for the hospital. Ultimately, the hospital will adopt only one specialty. 1) Identify a specialty that fits for your geographic area and justify your selection. If I was the Vice President of Marketing, after further research, I believe that the medical specialty that we will be venturing into would be the area of orthopedics. The research process should consist of correct data from the demographics of the area. The specialty of orthopedic was chosen because the area is infested with young athletic teams and schools. It also has a very large population of elderly people who have a very difficult managing their pain. Due to the heavy amount of athletic population, we did the research and found that they account for 60% of the medical treatment that is conducted at the local emergency rooms and local clinics. The market analysis on this population demonstrated and proved that the need for this service was critical to our overall higher profit margin. Also the local long term care facility published results that detailed...
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...Assignment 4 - The Consumer Elvis Hoggard Strayer University HSA 505 Health Services Strategic Marketing Dr. Pica-Branco November 16, 2011 1. Describe the selection process you would use to make the most cost –effective and employee-friendly decision. One major objective of the new health reform law – the Patient Protection and Affordable Care Act (PPACA) is to ensure that the health insurance providers are regulated from driving up the cost of health insurance benefits. PPACA is supposed to allow families and businesses to choose the health coverage that is flexible and affordable. This new law applies to all health insurance plans. For example, in June 2010, the Department of Health and Human Services, Labor and the Treasury issued guidelines to enforce PPACA-which permitted children with pre-existing conditions gain coverage, and keep it, protect all Americans’ choice of doctors, and lifetime limits on care consumers may receive. (www.healthreform.gov). In order to select an employee benefit package for...
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...Product, Price, Distribution, and Promotion Shenetter C. Morris Dr. Cynthia Davis HSA 505 December 11, 2011 Product, Price, Distribution, and Promotion Identify a specialty that fits for your geographic area and justify your selection. A specialty that’s fits the Alabama geographic area is women’s health. The top five areas of women’s health that are affecting the lives of women on a daily basis are: heart disease, breast cancer, stroke, autoimmune diseases, and osteoporosis. Based on research I will attempt to prove why women’s health was chosen as a specialty by providing statistical facts and benefits. Worldwide, 8.6 million women die from heart disease each year, accounting for a third of all deaths in women. Heart disease is the number one killer in the state of Alabama. Research shows that in the year 2007 a total of 11,926 people died of heart disease and of that number 6, 018 were females. On an average, nearly twenty-one females die from heart disease in Alabama each day. Alabama is one of five states to have the highest death rate from heart disease. Alabama has the second highest death rate from cardiovascular disease in the country ("Alabama state fact,”). Statistics for the Alabama area show that per 100,000 women a rate of 116.8 was white and a rate of 116.2 was black that reported breast cancer incidents. Based on 100,000 women rates of 24.1 experienced deaths by breast cancer, rates show that 21.5 of women that died by breast cancer were white and...
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...Assignment #1 The Marketing Process Dr. Wendy Whitner, PhD, MPH HSA 505 Health Services Strategic Marketing October 24, 2010 Marketing is defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives (Beckowitz, 2006, pg.2). An organization must develop a marketing strategy in three factors: stakeholders, environmental, and society at large (Berkowitz, 2006, pg. 16. An orthopedic group has decided to develop a pediatric sports medicine program; there are potential markets for the new service. A target market is defined as a group of customers, whom the organization attracts in any type of marketing program (Berkowitz, 2006, pg. 20). The markets are categorized as geographic, demographics, psychological, behavioral, and product information. It is usually within an organization control as a function of effectives of the marketing mix, which developed by providers (Berkowitz, 2006, pg.20). Marketing is the ability to promote skills as a orthopedic practice and is to aim art improving the financial health and to change their health care environment. The four primary aspects for an orthopedic or other medical facility are amendable to marketing, ability, availability, affability, and the price (Grogan, 2007). Grogan stated that the ability refers to skills and focus on their practice of a pediatric sports...
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