Free Essay

Hsbc Bank

In: Business and Management

Submitted By asadnabil
Words 2089
Pages 9

Services marketing is a sub field of marketing which refers to both business to consumer (B2C) and business to business (B2B) services, and includes marketing of services like telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services.
One of the largest banking and financial services organisation in the world is known as the HSBC Group. It has established businesses in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. In 1991, HSBC holdings were incorporated in England, with its head office based in London. In 1999, the company established its international brand name, which ensured that the Group's corporate symbol became a familiar sight all across the world. HSBC differentiates its brand name from those of its competitors by describing the unique characteristics which distinguish HSBC, namely being, 'The world's local bank'. As at 31st December 2004, its total asset was valued at £660 billion. It has over 9,800 offices worldwide. It employs over 253, 000 people, across different countries and territories. Its shares are held by around 200,000 people in some 100 countries and territories. The company's shares are also traded on most of the world's renowned stock exchanges, namely, London, Paris, New York, and Bermuda stock exchanges respectively. One of the major tools it uses for functionality on a worldwide scale is the company's use of information technology. Its e-business channels include the internet, PC banking, interactive TV, and telephone banking. It maintains its own private network (intranet and extranet), in which HSBC's websites attracted 900 million visits in 2004.
In Bangladesh, the HSBC Group's history dates back to 1996 when The Hongkong and Shanghai Banking Corporation (HSBC) Ltd opened its first branch. Today, the HSBC Group offers a comprehensive range of financial services in Bangladesh including commercial banking, consumer banking, payments and cash management, trade services, treasury, and custody and clearing.
General Background * Opened first Bangladesh branch in December 1996 * Network of 13 offices, 39 ATMs, 9 Customer Service Centres, an offshore banking unit, and offices in 7 EPZs. * 1051 employees as of December 2010
Key business areas: * Retail Banking and Wealth Management * Commercial Banking * Corporate and Institutional banking * Global Markets * Shariah Compliant Banking

Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service to his audience. Services marketing are dominated by the 7 Ps of marketing namely Product, Price, Place, Promotion, People, Process andPhysical evidence.
The product is the heart of the firm’s marketing strategy. Poorly designed service products that do not create value for customers are destined to fail regardless of how well the other 6 Ps are executed. The goal of the product element is to create a service concept that would offer more value to a market segment than competitors. Working to transform this concept into reality involves designing a cluster of different but mutually reinforcing elements.
The product must be a means to solve a problem or satisfy a want in the market. To date, overspending is a major issue in the Western world. * HSBC offers an unmatched efficient banking structure along with a whole rangeof products and services to suit all business needs. At HSBC understands that running a business takes time, money and planning. That is why extensive range of products andservices has been designed to give maximum value with the minimum of paperwork andeffort. * With over 9,800 offices and a presence in over 77 countries and territoriesincluding the Asia-Pacific region, Europe, the Americas, the Middle East and Africa, andwith over 100 million customers, HSBC has the ability to take the business forward.

HSBC Premier Services * HSBC ATMs worldwide * Global View - monitor balances of your worldwide HSBC accounts online in one convenient place with Global View2. Launch the demo to learn more. * Global Transfers -free instant fund transfers online between your worldwide HSBC accounts, whichever country they are in2 * Dedicated HSBC call centers will connect you to a qualified person who speaks your language and can give you immediate assistance 24/7.

As an HSBC Premier client, you have access to a Premier Relationship Manager who you can contact for guidance, support and access to all that HSBC has to offer. * Receive personalized attention and global insights from your Relationship Manager, no matter where in the world you are. * Connect with a Relationship Manager at any one of our Premier Centers worldwide3
HSBC Premier Products * Premier Checking * Premier Investor Savings Account and Preferred Rates on CDs * Premier Credit Card Privileges and Rewards * Premier Wealth Management1 * Premier Mortgage and Home Equity

HSBC's structured products help clients to: * Help minimize investment risks * Optimize returns within risk-reward parameters * Minimize capital raising costs * Hedge or diversify market exposures * Customize investment returns * Access international markets * Manage credit exposure * Price
The pricing component plays twin roles for HSBC in the sense that it must be able to first attract customers to purchase the service and also generate revenue for HSBC. According to Adrian Palmer (2008), there are five main factors that influence pricing decisions, namely, profit maximisation, market-share maximisation, survival, social considerations and personal objectives.
Payments and Cash Management: HSBC is one of the leading service providers of payments and related services to financial institutions, corporate and personal customers in Bangladesh. Underpinned by the Bank’s our extensive network of offices and capabilities, payments and cash management assists companies through the provision of payments, collections, liquidity and account services. HSBCnet, a proprietary computer-based software package, provides customers with an instant link into the HSBC’s international computer network, allowing customers to perform transactions and obtain a diverse range of up-to-date information 24 hours a day, 365 days a year. Place
The place element involves delivering the product element to customers through appropriate methods and delivery channels. Delivery may involve both physical and electronic channels. Failure to make a service product readily available to customers would guarantee its failure regardless of how good the service product is. The new current account package would be made readily available throughout HSBC’s 1,492 branch network and also through the internet.

The promotion element relies on effective communications to bring awareness in the market of the service products offered by HSBC. The three objectives of the promotion element are to gain the attention of customers, provide additional information and persuade customers to purchase the product. Advertising is mass, paid communication that is used to transmit information, develop attitudes and induce some form of response on the part of the audience
Exclusive promotions for those who deserve the best
Going beyond your expectations
At HSBC Premier, we constantly create new promotions that will appeal to your discerning taste. It's our way of delivering more than just excellent financial services, where we strive to also provide a rewarding lifestyle package that will richly reward.
Ongoing Promotions * HSBC Premier/HSBC Amanah Premier Birthday Program 2011 * Exclusive Premier World MasterCard Privileges * home&Away Privilege Programme People
Despite technological advances, many financial services still require direct interaction between customers and bank employees. The nature of these interactions strongly influences how customers perceive service quality. This is particularly true for financial services as employees are often the first line of contact with the customer. At HSBC, we have more than 315,000 uniquely talented professionals. Each day, we bring our experience, skills and individual perspectives to the table, to anticipate and respond to our customers’ needs, and to create one of the world’s most richly vibrant and successful financial services companies.
A diverse and engaged workforce is central to our success and in turn, we believe in partnering our employees to carve out their careers in the bank and realise their aspirations through networking opportunities, mentoring programmes and diversity initiatives that have earned us recognition by as one of the “Top 50 Companies for Diversity.”We are believers in the power and the promise of our people.HSBC is proud to be an equal opportunity employer. We pay for performance and we offer the top-tier benefits, learning and development opportunities, and work-life programmes that you would expect from a worldwide leader.With HSBC, our employees are empowered to take on greater responsibility for their career management and enjoy greater flexibility in determining the development of their careers in the Bank.

Building customer loyalty

Customer loyalty matters because selling more to existing customers is easier, and cheaper, than finding and selling to new ones.
Loyal customers tend to buy more, more regularly. And they will frequently recommend your business to others.

Physical Evidence
It is generally recognized that physical evidence can be subsidized into two components peripheral evidence which can be possessed by the consumer but has little independent value and essential evidence, which cannot be possessed by the consumer but has independent value. The peripheral evidence is the prepaid card itself while the essential evidence includes bank branches, cash machines, posters and brochures.
The process element focuses on the mechanisms by which the service is delivered, including business policies for service provision, procedures, degree of mechanization etc. It is imperative that the policies and procedures are written and tested before the launch of the new current account package.

Market Segmentation and Targeting
A market segment should consists of a group of customers who share a similar set of needs and wants. A market segment must be accessible, measurable, large enough and profitable in order to be worth targeted by an institution.

Successful strategies take a deliberate step-by-step approach, focusing on a limited set of well-defined objectives.
Market Penetration
The market penetration strategy is implemented when an organization seeks to increase market share of its current products/services. This strategy is the least risky as the organization is already equipped with the experiences, capabilities and resources to market and support its products/services. If the market is a high growth market, simply maintaining market share would suffice. However, as the market reaches the saturation stage, a new strategy must be implemented. HSBC is able to use this strategy to gain market share from competitors that have lost confidence in banks that have failed in the recent sub-prime mortgage crisis.

positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Positioning is a perceptual location. It's where your product or service fits into the marketplace. Effective positioning puts you first in line in the minds of potential customers. Market Positioning
Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market In the case of HSBC, the bank is known to be a truly global bank with an international branch network.
Points-of-parity are associations that are not necessarily unique to the brand but may in fact be shared with other brands (Brunner & Wänke, 2006).[5] There are two types of points-of-parity, namely, category and competitive points-of-parity. Category points-of-parity includes HSBC being a reputable financial institution and also a bank entrusted with fiduciary responsibility. In terms of competitive points-of-parity, HSBC must be seen to ‘break even’ with other financial institutions in terms of service quality.
HSBC has been positioning itself as the “worldwide local bank” for a while now. They are a bank that takes pride in understanding the subtleties of cultural differences. Last year, they introduced a thought-provoking ad campaign illustrating how there are multiple perspectives on any given subject.
Although HSBC only commenced operation in Bangladesh in 1996, the Bank has quickly made its presence felt in the local market. From the 27th position in 2003, HSBC is now one of five largest private banks in the country.
As a full service international bank, we offer competitive pricing and efficient execution. We provide a wide range of treasury, loans, markets, payments and cash management, and trade and supply chain services. We have advisory capabilities for clients wishing to invest/operate in Bangladesh. Bond issuance capabilities are also being developed.
We have a strong Offshore Banking Unit (OBU) that provides USD facilities for Export Processing Zone customers (100 per cent foreign owned) and onshore customers

Similar Documents

Premium Essay

Hsbc Bank

...INTRODUCTION:- COMPANY OVERVIEW About HSBC BANK Headquartered in London, HSBC is one of the largest banking and financial services organizations in the world. HSBC's international network comprises around 9,500 offices in 85 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by around 200,000 shareholders in some 100 countries and territories. The shares are traded on the New York Stock Exchange in the form of American Depositary Receipts. Through an international network linked by advanced technology, including a rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services: personal financial services; commercial banking; corporate, investment banking and markets; private banking; and other activities. History The HSBC Group has an international pedigree which is unique. Many of its principal companies opened for business over a century ago and they have a history which is rich in variety and achievement. The HSBC Group is named after its founding member, The Hong Kong and Shanghai Banking Corporation Limited, which was established in 1865 to finance the growing trade between China and Europe. After the British established Hong Kong as a colony in the aftermath of the First Opium War, local merchants felt the need for a bank to finance the growing trade......

Words: 2683 - Pages: 11

Premium Essay

Hsbc Bank Report

...History 2. Cascade Approach 3. Mission & Vision 4. Different Objectives 5. Human Resource Planning 6. Marketing Mix 7. Training 8. Remuneration/Benefits 9. Privacy & Security System 10. Loans 11. Types Of Banking 12. Conclusion History The Hongkong and Shanghai Banking Corporation Limited is a prominent bank established and based in Hong Kong since 1865 when Hong Kong was a colony of the British Empire. It is the founding member of the HSBC Group and since 1990 is now a wholly owned subsidiary of HSBC Holdings plc. The company's business ranges from the traditional High Street roles of personal finance and commercial banking, to corporate and investment banking, private banking and global banking. It is the largest bank in Hong Kong with branches and offices throughout the Asia Pacific region including other countries around the world. HSBC started operations in Bangladesh in 1996. The bank primarily focuses on urban areas and has branches in most areas of the capital city of Dhaka, it also has branches in the cities of Chittagong and Sylhet. In Bangladesh the bank has network of 13 offices, 38 ATMs, 9 Customer Service Centers, an offshore banking unit, and offices in 7 EPZs. It has 1051 employees. (2010) Cascade Approach  This is the tools to pass on the...

Words: 1670 - Pages: 7

Premium Essay

Hsbc: the Worldwide Local Bank........for Money Laundering and Rogue Nations.

...HSBC: the Worldwide Local Bank........for Money Laundering and Rogue Nations. The details of the HSBC money laundering case are simultaneously enraging and sickening. HSBC agreed last month to pay the U.S. government $1.9 billion to settle a suit into widespread money laundering facilitation by the New York branch of Europe’s largest bank. But, this is not mere money we are talking about; it is the daily gang violence on the streets of our cities and towns, it is the increased likelihood that your children will be offered drugs in their schools; it is the abduction of children and selling them into the sex trade. Authorities estimate that the average annual income generated from a trafficked child is $200,000 per year. That money has to be laundered somewhere, by someone. Money laundering is taking the proceeds of crime (“illegitimate” money) and bringing it into the legitimate financial system so that the criminals can use that money without being tied to those terrible crimes – crimes like the manufacturing and distribution of drugs, selling people into the sex trade, trafficking in illegal weapons, and selling knock-off, unsafe products like toys with high levels of lead paint into the marketplace. By HSBC practices they encouraged this behavior and made a profit because of it. Those are some of the many possible effects of HSBC’s years of permitting hundreds of trillions of dollars to flow through HSBC Bank U.S.A with no money laundering controls being......

Words: 1189 - Pages: 5

Free Essay

Pest Analysis of Hsbc Bank

...Political Aspects HSBC Banking has been protected by the regulations and policies formulated by different government in the countries where they are operating. The company has been able to adhere to the policies given by each government to make sure that the company will be able to conduct business operations successfully and effectively. Furthermore, the company also formulates their own protection strategies against any governmental restrictions and limitations. Economic Aspect Being the world's largest and competitive industry in terms of banking and finance, HSBC, is said to have a stable and successful economic stability. In spite of many dangers that they encounter in different parts of the world, the management of HSBC sees to it that they would be able to surpass such struggles and strives to have a better economic condition. Social Aspect HSBC is being affected by the situation of the society in which they are operating. Along with this, HSBC tries harder to make sure that each society is given equal chances to take advantage of the resources given by the organisation. The company adheres to having good reputation and relations in the society that they belong. Technological Aspect The emergence of information technology and internet affects how HSBC has been operating in the past years. The company adopts different IT/IS systems and used internet to reach their customer all over the world and to know the latest trends in the global......

Words: 253 - Pages: 2

Free Essay

Risk Compared with Australia Banks and Hsbc

...The recent global financial crisis caused numerous serious problems around the world. Many countries like the United States, Spain and Greece suffered very heavy strikes during this financial crisis. The Australian banking system is no exception, has been impacted. Some financial institutions grasp this crisis into good opportunities, however other commercial banks are exposed to big challenge and face many risks like credit and liquidity risk. Given this situation, APRA outlines the regulations to ensure and consolidate the safety for Australian banking system, such as Liquidity and Credit quality. This report will analyse the difference between credit risk and liquidity risk at the beginning, then the regulations from APRA in terms of credit risk for the major and smaller banks will be discussed. Next, there will be 3 ratios of credit risk of the “big four” contrast to a major commercial bank in the UK. This report will be end with evaluating the credit risk of 5 major banks and give some findings are regarding with the credit risk of 5 banks. 1. Explain the difference between credit risk and liquidity risk for a bank. 1.1 Credit risk Credit risk is the risk that the promised cash flows from loans and securities held by FIs may not be paid in full (Lange & Saunders, 2013). Normally, all financial institutions have probability to face this risk. However, if borrowed principal is paid on maturity and interest payments are paid on the due date, FIs can eliminate......

Words: 2315 - Pages: 10

Free Essay

Perception and Customer Satisfaction Towards Financial Products and Services of Hsbc Bank Limited

...Chapter 1: Introduction to HSBC Group 1.0 HSBC Mission Statement: “We aim to satisfy our customers with high quality service that reflects our global image as the premier international bank” Objectives of HSBC: HSBC’s objectives are to provide innovative products supported by quality delivery of systems and excellence customer services, to train and motivate staffs and to exercise social responsibility. By combining regional strengths with group network HSBC’s aim is to be the one of the leading banks in its principle markets. HSBC’s goal is to achieve sustained earnings growth and to continue to enhance shareholders value. 1.1 An Overview of HSBC Group The HSBC Group is named after its founding member, The Hongkong and Shanghai Banking Corporation Limited, which was established in 1865 in Hong Kong and Shanghai to finance the growing trade between China and Europe. Thomas Sutherland, a Hong Kong Superintendent of the Peninsular and Oriental Steam Navigation Company helped to establish this bank in March 1865. Throughout the late nineteenth and the early twentieth centuries, the bank established a network of agencies and branches based mainly in China and South East Asia but also with representation in the Indian sub-continent, Japan, Europe and North America. The post-war political and economic changes in the world forced the bank to analyze its strategy for continued growth in the 1950s. The bank diversified both its business and its...

Words: 21480 - Pages: 86

Premium Essay

Case Study

...HSBC Wants to be known as the “world’s local bank.” This tagline reflects HSBC’s positioning as a globe-spanning financial institution with a unique focus on serving local markets. Originally the Hong Kong and Shanghai Banking Corporation Limited, HSBC was established in 1865 to finance the growing trade between China and the United Kingdom. It’s now the second largest bank in the world. Despite serving over 100 million customers through 9,500 branches in 85 countries, the bank works hard to maintain a local presence and local knowledge in each area. Its fundamental operating strategy is to remain close to its customers. As HSBC’s former chairman, Sir John Bond, stated, “Our position as the world’s local bank enables us to approach each country uniquely, blending local knowledge with a worldwide operating platform.” Ads for the “World’s Local Bank” campaign have depicted the way different cultures or people interpret the same objects or events. One TV spot showed a U.S. businessman hitting a hole-in-one during a round in Japan with his Japanese counterparts. He is surprised to find that rather than paying for a round of drinks in the clubhouse, as in the United States, by Japanese custom he must buy expensive gifts for his playing partners. In another international TV spot, a group of Chinese businessmen take a British businessman out to an elaborate dinner where live eels are presented to the diners and then served sliced and cooked. Clearly disgusted by the meal, the......

Words: 950 - Pages: 4

Premium Essay


... qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwe...

Words: 595 - Pages: 3

Free Essay

Stakeholder Analysis of Cp Buying Hsbc Share

...------------------------------------------------- Charoen Pokphand Group buys share of Ping An from HSBC Holdings Plc Critical Strategic Analysis Prepared for: Mr. Sheikh Morshed Jahan Associate Professor Course Instructor: Business Strategy (W501) Prepared by: Tabassum Jahan RH 59 Batch 18 Bachelor of Business Administration Institute of Business Administration (IBA) University of Dhaka September 24, 2013 What Happened * December 5, 2012 | : HSBC announced that HSBC Insurance Holdings and the Hong Kong and Shanghai Banking Corporation Limited, two indirect wholly-owned subsidiaries of HSBC Holdings plc, would sell their entire shareholdings in Ping An Insurance Co. , China’s biggest private insurer, to the Thailand-based Charoen Pokphand Group (CP Group) at 59 HK dollars per share. | * February 1, 2013 | : Wholly owned subsidiaries of the Charoen Pokphand Group Company Limited received regulatory approval from the China Insurance Regulatory Commission (“CIRC”) to purchase the Ping An Insurance’s shares. The 4 buyers are indirect wholly-owned subsidiaries of CP Group - All Gain Trading Ltd, Bloom Fortune Group Ltd, Business Fortune Holdings Ltd and Easy Boom Developments Ltd. | The whole 15.6% stake was sold for $9.38 billion. HSBC group has already made a $1.9 billion paper profit on the deal as a result of Ping An’s shares being a fifth higher than the HK$59.00 ($7.61) that it agreed to pay. Concerned parties About HSBC HSBC Holdings plc was......

Words: 2356 - Pages: 10

Premium Essay


...Case HSBC HSBC wants to be known as the “world’s local bank.” This tagline reflects HSBC’s positioning as a globe-spanning financial institution with a unique focus on serving local markets. Originally the Hong Kong and Shanghai Banking Corporation Limited, HSBC was established in 1865 to finance the growing trade between China and the United Kingdom. It’s now the secondlargest bank in the world. Despite serving over 100 million customers through 9,500 branches in 85 countries, the bank works hard to maintain a local presence and local knowledge in each area. Its fundamental operating strategy is to remain close to its customers. As HSBC’s former chairman, Sir John Bond, stated, “Our position as the world’s local bank enables us to approach each country uniquely, blending local knowledge with a worldwide operating platform.” Ads for the “World’s Local Bank” campaign have depicted the way different cultures or people interpret the same objects or events. One TV spot showed a U.S. businessman hitting a hole-in-one during a round in Japan with his Japanese counterparts. He is surprised to find that rather than paying for a round of drinks in the clubhouse, as in the United States, by Japanese custom he must buy expensive gifts for his playing partners. In another international TV spot, a group of Chinese businessmen take a British businessman out to an elaborate dinner where live eels are presented to the diners and then served sliced and cooked. Clearly disgusted by the meal...

Words: 1027 - Pages: 5

Free Essay

Why Hsbc

...Why HSBC? - Careers - HSBC Holdings plc Why HSBC? Careers Achieve your potential HSBC is one of the world’s largest financial services organisations. Whether you are looking for a first job or taking the next step in your career, our global reach offers many ways for you to realise your ambitions. Explore our business Discover opportunities in our four Global Businesses and operational and functional teams. Read more At HSBC, our objective is to be the world’s leading international bank. Since its formation in Hong Kong in 1865, the bank has helped to facilitate trade. Today our network covers 72 countries and territories in both established and emerging markets, making us well positioned for future growth as the world economy becomes more connected and trade and capital flows increase. The potential presented by these changes, together with our size and reach, allow us to offer many opportunities across the organisation for anyone interested in pursuing a fulfilling career that enables you to work with colleagues and customers worldwide. These roles span all major areas within HSBC, from retail, commercial and investment banking to support functions such as finance, human resources, technology and marketing. Our network covers 72 countries and territories We look for people who are ambitious and want to develop their career while making a strong contribution to HSBC’s long-term, sustainable growth. To ensure we...

Words: 612 - Pages: 3

Free Essay

Should Hsb Stay or Should Go?

...FINANCE & ACCOUNTING Should HSBC Stay or Should It Go? by David Champion MARCH 17, 2011 London-based HSBC, arguably the world’s most global bank, recently described speculation that it was planning to shift its headquarters from London to Hong Kong as “presumptuous.” Well, maybe, but whenever you hear a politician denying that he will resign, you nearly always end up seeing him resign a week later. But the kerfuffle raises a more interesting question: Does it really matter if HSBC moves its HQ from London? After all, HSBC is not proposing to close its British operations. What is so special about where a global organization headquarters itself? Well, obviously it can affect a business’s tax bill. That, though, is a largely technical issue, because your nominal headquarters need not be your operational one. What we are really talking about is whether it matters where your key decisions are made or where your CEO makes spends most time. It probably wouldn’t matter much if your operations were really evenly distributed across the world. If that were the case, you could pick and choose from the various reasons a taxefficient locality that was an attractive place for senior executives to move their families to. But as Pankaj Ghemawat points out in his forthcoming World 3.0 (HBR Press, April 2011), very few firms are truly global in the sense that their business isn’t concentrated in any one spot. He notes that as recently as 2004, less than one......

Words: 759 - Pages: 4

Free Essay

Argentina Debt Crisis

...Is Argentina a good bet for HSBC, or should they shut down operations and invest more aggressively in fast growing china? The year 2001 was disastrous for HSBC. It lost over $1.1 billion due to Argentina's economic problems compared to their profit in previous year of $324. It was forced to rethink loans and to decide if the political and economic instability in Argentina was worth the risk of continuing operations there. The company managed to beat the financial crisis of 2007-2009 only by raising additional capital from shareholders, offering high-quality products and services to customers, and increasing operating income. Because HSBC is one of “the ten largest banks in terms of overall market share in foreign-exchange trading,” it did not have to obtain a government bailout to stay in business. In spite of this, Argentina is still a small market compared to faster-growing nations in Asia, so the firm should be very careful in its decision to remain in the country. Even former chief executive Keith Whitson agreed that the company should not continue to invest in Argentina, one reason being the devaluing of the peso. In addition to it, the rigid government policies make it a country that is very volatile to crisis, which is not good for HSBC. It is apparent that HSBC is controlling neither money market nor the fiscal policy. They are just doing business and becoming the victims of situation. HSBC should continue to be cautious in its approach to increased investment in......

Words: 489 - Pages: 2

Premium Essay

Hsbc in China, International Business Strategy Analysis

...HSBC in China Case Analyses from Luthans & Doh, In-depth Integrative Case 4.1 Chander ZHU Dec. 2014                                                                                                                                           IBS_HSBC in China   Hong Kong and Shanghai Banking Corporation was founded to finance the growing trade between Europe, India and China in Hong Kong March 1865 and month later in Shanghai. (King, 1987) With its longtime settled in China, HSBC is already member of top tier financial institutions operating in the biggest emerging market and been the largest foreign banking group in China. This essay is aiming to exam the strategy of HSBC revolution over the years in China, meanwhile to illustrate the HSBC’s strategy changed before and after China’s accession to the WTO. Then, the strategy of HSBC’s expands in China’s rural areas will be mentioned with both evaluation of advantages and disadvantages. Following, the strategy of HSBC on how to enter and operate in the other emerging markets will be discussed in terms of successful cases and setbacks. Finally, the influence from world economic crisis on HSBC and future potential opportunities for HSBC will definitely be focused on. Before the WTO accession in 2001, China’s banking......

Words: 2141 - Pages: 9

Free Essay


...Compared to other people in general, how would you rate your leadership ability? Please briefly explain in the space provided why you chose that answer.   Top 10%. I believe there are two things a leader should have: concern and responsibility. Regularly, I talk to my fellows to know what they think about their work, and helped them find their positions. While work I will never give up and always try my best.   Please describe your career objective and what you have done to date to achieve it.  I choose financial advisor as my career way. Because I like to research and help people solving their problems. This decision just made up in last semester. I haven't prepared much for it but everything I have done I treated it seriously. As my major is International Economics and Trade, I choose some lessons that related to investment to learn. Meanwhile I read some books about investment principle and business comments on newspapers. I choose auditing as my career way. Because auditing will provide me an opportunity to know many different companies and industries. I am an active and easy-going girl. I would like to cooperate with people from various backgrounds. This decision is made up in last year. As my major is Business Management, I choose some lessons such as accounting, auditing and finance to learn. Meanwhile I learned three CPA courses by my self and attended the examination in Sep, 2006. The CPA certification is one of my target in the coming year. Please include......

Words: 6218 - Pages: 25