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Hsu Case Studies in Channels of Distribution

In: Business and Management

Submitted By KBeshara
Words 3470
Pages 14
E-Leader Croatia 2011

Case Studies in Channels of Distribution
Donald K. Hsu, PhD
Associate Professor
Division of Business Administration
Dominican College
Orangeburg, New York, USA

Abstract
Case studies were employed as research tools, for undergraduate and MBA students for 25+ years. The
International Management course was taught in two classes at an undergraduate Business program.
Channel of Distribution course was given at a MBA program. Real-world examples were utilized and applied in class whenever applicable. Students did final projects individually or in a team, by employing case studies via library and internet search. Class evaluations indicated that the case studies enhanced significantly their overall learning experience. Students rated the courses good to excellent. This paper gave the summary.
Keyword: Case Studies, In-Class Team Assignment, Final Projects, International Management and
Channels of Distribution

Harvard University, Cranfield University (UK) and many other research institutions published case studies for 25 years. International Management and Channels Distribution were taught in an undergraduate business program and a MBA program respectively. Job market is very good. A quick search on Indeed
(2011) yielded 5,850 jobs for international manager and 1,160 jobs for channels distribution. This search was done for Manhattan zip code 10001, and within a twenty-mile radius.
In the down economy, managers and distributors are still in great demand, CNBC (2011). Every business needs to generate revenue. Companies need to find channels to distribute/sell existing product/services. Since 1996, internet e-commerce quickly became the new paradigm for doing business.
The savvy managers take advantage of employing new channels of distribution: internet, Amazon, Ebay,
FaceBook, Twitter, in addition to billboard, TV,...

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