...oBrochure More information from http://www.researchandmarkets.com/reports/1937897/ HTC Corporation - SWOT Analysis Description: HTC Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. HTC Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. HTC Corporation (HTC or “the company”) is engaged in the research, development and manufacture of smart handheld mobile devices. The company's major products include touch phones, personal digital assistants (PDAs) phones, and smartphones, among others. It offers products based on Windows Mobile, Android and Brew mobile platform operating systems. The company mainly offers products under the HTC brand and is involved in original design manufacturing (ODM) operations. The company operates in the Americas, Europe and Asia Pacific. It is headquartered in Taoyuan, Taiwan and employs 12,943 people. The company recorded revenues of TWD278,761.2 million ($8,850.7 million) during the financial year ended December 2010 (FY2010), an increase of 92.9% over 2009. The strong growth was primarily driven by strong growth in shipments, which doubled year on year in the wake of strong demand for smartphones globally. The operating profit of the company was TWD44,132.6 million ($1,401.2 million) in FY2010, an increase of 79.2% over 2009. Its net profit was TWD39,533.6...
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...1.Android - Overview What is Android? Android is an open source and Linux-based Operating System for mobile devices such as smartphones and tablet computers. Android was developed by the Open Handset Alliance, led by Google, and other companies. Android offers a unified approach to application development for mobile devices which means developers need only develop for Android, and their applications should be able to run on different devices powered by Android. The first beta version of the Android Software Development Kit (SDK) was released by Google in 2007 where as the first commercial version, Android 1.0, was released in September 2008. On June 27, 2012, at the Google I/O conference, Google announced the next Android version, 4.1 Jelly Bean. Jelly Bean is an incremental update, with the primary aim of improving the user interface, both in terms of functionality and performance. The source code for Android is available under free and open source software licenses. Google publishes most of the code under the Apache License version 2.0 and the rest, Linux kernel changes, under the GNU General Public License version 2. Why Android ? Features of Android Android is a powerful operating system competing with Apple 4GS and supports great features. Few of them are listed below: Feature | Description | Beautiful UI | Android OS basic screen provides a beautiful and intuitive user interface. | Connectivity | GSM/EDGE, IDEN, CDMA, EV-DO, UMTS, Bluetooth, Wi-Fi, LTE...
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...tag line quietly brilliant, because HTC shouldn’t be quiet about anything it does. HTC makes great smartphones, but has gotten their clock cleaned over the last few years because they navigated around the mobile phone arena like a ship which lost its direction. HTC's new in-your-face marketing strategy is certainly going to help the company increase its market share – but hopefully HTC won’t stop its change in strategy at marketing. Let’s call it like it is, Samsung has run circles around the other smartphone manufacturers - including HTC. Samsung’s intense marketing strategy coupled with great hardware has helped vault the manufacturer into the number one spot. Even with complaints about the Galaxy S IV being too plastic or looking too much like the S III, Samsung is still going to be the manufacturer to knock off the perch. I believe that HTC is in a position to do this, but the company needs to invest in more than just marketing. The manufacturer is at a great starting point with the HTC One. But what it needs to do is make the name One have some meaning. I believe that if HTC beat out the competition by being the best at updating its firmware, that could help its image. Having hardware which is running the newest version of Android is certainly something to promote and would put HTC head and shoulders above the competition, because more likely than not, Google is going to offer a feature or experience that people will want. HTC also needs to work out whatever issues...
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...Strategic Marketing Study Case : HTC Summary 1- Introduction……………………………………………………………………………1 2 - Analysis……………………………………………………………………….……….2 2.1-Description of HTC………………………………………………….………….2 2.2-Industry analysis…………………………………………………….………….2 2.3 -PEST Analysis………………………………………………………………….4 2.3.1-Political……………………………………………………….……………4 2.3.2 -Economical……………………………………………………………….4 2.3.3 Social………………………………………………………………………5 2.3.4Technological…………………………………………………………..….6 3 - HTC MarketingStrategy………………………………………………………..……..6 3.1-SWOtAnalysis………………………………………………………………6 3.1.1Strengths………………………………………………..…………………6 3.1.2Weakness……………………………………………..…...………………7 4 - Recomandations…………………………………………………..……………………9 1. Introduction HTC is a company that was launched in 1997 in Taiwan. This company emerged in the smartphone market with big success and broke a lot of industry sales records. This company is a good example of a rapid rise to success because of its high technological expertise and innovative ideas. At the start, HTC was not well known in the smartphone and tablets industry. However, HTC innovative design and state of the art technologies generated big interest. According to some primary research, customers who owned HTC phone did not know a lot about HTC as a company. That is to say, HTC brand awareness was not matching...
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...To whom this may concern, I would like to bring to your attention an issue I have been experiencing with my services with T-Mobile USA, Inc. Starting in June or July of this year, I began to experience a lost of signal on my mobile device, the My Touch Slide 3G. I was on a phone call and the call dropped. When that call dropped, I never received another signal and the phone would display “emergency calls only” followed by “searching” signal. I tried various troubleshooting options and even waited a few days to see if the coverage would recover before I ended up calling T-Mobile customer care. When I called customer care, the representative proceeded to have me perform all the routine troubleshooting options before they decided to send me another My Touch Slide 3G because they could not figure out why the device would not recover a signal. Needless to say, I received the replacement My Touch Slide 3G and the phone worked for a few weeks and then I began to experience the same exact issue. Overall, I was sent a total of 3 different My Touch Slide 3G’s and they all would eventually lose signal permanently. After the 3rd replacement lost signal, I called customer care and they then decided that it is not the phone but that it is the SIM card I was using. I had the same SIM card since joining T-Mobile in 2006. After receiving the new “4G” SIM card, the phone started working. Then a few weeks later, it lost signal again. On 9-9-11I called into customer care again and after much...
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...|Google Android |November 15 | | |2011 | |An operating system for mobile devices such as smartphones and tablet computers. Developed by the Open |Operating System | |Handset Alliance led by Google. | | Table of Contents Introduction 3 About 4 Architecture 7 System Threading 11 CPU Scheduling 12 Process States 14 Memory Management 18 Synchronization Techniques 19 Event Handling 20 Security 21 Networking 22 Evaluation 23 Bibliography 24 Introduction Since its initial launch on the T-Mobile G1 in October of 2008, Google's Android operating system has evolved rapidly, perhaps more rapidly than any other operating system in recent memory, to become one of the most important and prolific smartphone platforms in the market today. The Android OS is the name of the Linux based operating system owned by Google and supported by the Open Handset Alliance. Android is used as an operating system for devices such as cell phones, tablets and netbooks. Google bought the original developer of the software, Android Inc., in 2005. Android's kernel (core of the OS) was derived from Linux but has been modified by Google developers. Android is also open source, which means developers can customize the OS for different phones and applications. This is why different phones may have different looking graphical interfaces and features even though they are running the same OS. Android OS is completely open Taking a speech class and had a chance to...
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...ready-to-eat breakfast cereal industry in 1994 (A) (HBS 9-795-191) ▪ What are the barriers to entry in the RTE cereal industry? ▪ Is the recent decrease in profitability a temporary phenomenon or a permanent change in industry profitability? ▪ Is the recent decrease in profitability a temporary phenomenon or a permanent change in industry profitability? ▪ What should of the large three competitors do? ▪ How should Kellogg compete with the white-label firms? C.P.: HTC Corp in 2012. (HBS 9-712-423) ▪ Evaluate HTC’s performance to date. What are its competitive assets and liabilities? ▪ Is HTC’s competitive position sustainable? What are the main challenges HTC faces? How do they affect HTC’s competitive position? ▪ Peter Chou and Cher Wang led HTC’s transformation from a small player to a top-five producer of smartphones. What strategic actions would move HTC into the top three? Specifically: How can HTC differentiate its products as more handset manufacturers enter the Android market? Should HTC abandon the tablet market? What should be HTC’s OS strategy? C.P. IBERIA AIRLINES, Redesigning their strategy to meet new challenges (IE - DE1-161-I) ▪ Exhibit 1 shows that from1999 to 2004 the profitability of network airlines have been negative. Why is the profitability of European Airlines so low? ▪ However, Ryanair is earning money. How? ▪ During the last years, Iberia has changed. What is the competitive position of Iberia? ▪ What kind of threat represent the...
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...High-Tech Computer Corporation (HTC) HTC was founded in 1997 by three business people and technology enthusiasts Cher Wang, HT Cho and Peter Chou. The company was introduced to the public as an independent brand starting from June 2006, and manufactured its first own brand product HTC Touch, which is claimed to be by the company a first finger-friendly touch-screen smartphone in June 2007. Masterman and Wood (2006) suggest identifying the business’s current market position through identifying if the business is a market leader, market challenger, market follower, or market nicher. Evaluating the current market position of HTC through these merits would lead to revelation of the business to be a market leader. HTC has achieved its leadership position through adopting innovative approach in production and design. HTC products are their widely known range of smartphones and PDAs that are innovative in their design and functions. Prices of HTC products are not different dramatically compared to the products of their competitors, and the price of each individual product depends on the products specifications and the number and types of functions the product can perform. A wide range of promotion techniques are used by HTC to advertise their products, main of which are poster promotions and promotions in popular media such as magazines, newspapers and TV channels. As regards to the place element of the HTC marketing mix, the products of the company are available from many locations...
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...THOMSON REUTERS STREETEVENTS EDITED TRANSCRIPT 2498.TW - Q1 2012 HTC Corp Earnings Conference Call EVENT DATE/TIME: APRIL 24, 2012 / 12:00PM GMT THOMSON REUTERS STREETEVENTS | www.streetevents.com | Contact Us ©2012 Thomson Reuters. All rights reserved. Republication or redistribution of Thomson Reuters content, including by framing or similar means, is prohibited without the prior written consent of Thomson Reuters. 'Thomson Reuters' and the Thomson Reuters logo are registered trademarks of Thomson Reuters and its affiliated companies. APRIL 24, 2012 / 12:00PM, 2498.TW - Q1 2012 HTC Corp Earnings Conference Call CORPORATE PARTICIPANTS Peter Chou HTC Corp - CEO Chialin Chang HTC Corp - CFO Joey Cheng HTC Corp - Director, IR CONFERENCE CALL PARTICIPANTS Ben Lu Seligman - Analyst Will Power Robert Baird & Co - Analyst Richard Ko - Analyst Alban Cousin Arete Research - Analyst James Faucette Pacific Crest Securities - Analyst Dan McComb Viking Global Partners - Analyst PRESENTATION Operator Welcome, everyone, to HTC's 2012 Q1 results conference call and webcast in English. Today with us we have CEO, Mr. Peter Chou; CFO, Mr. Chialin Chang and IR Director, Mr. Joey Cheng. All lines have been placed on mute to prevent the background noise and after the presentation there will be a question and answer session. (Operator Instructions). For your information, this conference call is now being broadcasted live on the Internet. Webcast replay will be available within...
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...HTC (High Tech Computer Corporation) 1. Search for a vision, mission statement, and statement of values for your chosen firm. Note that not all organizations publish these statements specifically, so you may need to make inferences from the available information. Relevant information is often available at the firm's website (though it may take some searching) or is contained in its annual reports. You may also interview a manager of the firm or contact Investor Relations. You may also be able to compare the official statement with the business press coverage of the firm. Mission Statement "Our mission is to become the leading supplier of mobile information and communication devices by providing value-added design, world-class manufacturing, and logistic and service capabilities," Peter Chou, President HTC Corporation, said. He continued, "HTC is working hard to establish a high volume manufacturing facility, and it is focusing on wireless capability, strengthening its R & D team, and developing a software team capable of creating world-class consumer and business applications that will enhance the value of our hardware. It is investing in growing engineering capability in GSM, GPRS and CDMA wireless technologies, investing in sophisticated wireless equipment for both manufacturing and engineering, and investing in protocol software and technology licensing." Vision Statement HTC brings brilliance to life through leading innovation in smart mobile device and experience...
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...and Peter Chou. The founders took the roles of Chairwoman, Director of Board and Chairman of HTC Foundation, and President and CEO respectively. Today HTC boasts with its popular products as Touch Diamond, Hero, HD2, HD Legend, and Desire, and has been ranked by Business Week as the second best performing technology company in Asia in 2007, and third place in Business Week Global listing in 2006. Since 2007, they have regularly introduced many critically-acclaimed mobile devices under their own brand, and our portfolio includes Smartphone’s and tablets powered by the Android and Windows Phone operating systems. HTC Corporation designs and manufactures handheld wireless telecommunications devices, otherwise known as Smartphone’s, based on Google's Android and Microsoft's Windows Mobile operating systems. (HTC is a hardware platform development partner with Microsoft.) Originally a contract electronics manufacturer, the company now aggressively markets phones under its own brand. The HTC Dream was the first cell phone to feature the Android software operating system. Other devices include the Desire, Explorer, Rhyme, and Sensation. HTC's phones are marketed by wireless communications carriers including T-Mobile USA. A focus on product design with performance, endurance, craftsmanship, and intuitive tools and interfaces, ensures an elegant experience in a beautiful, minimalist package. HTC contributes a variety of innovations that include an amazing camera — cameras that rival leading...
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...NAME: SHIVANGI GUPTA SECTION:D ENROLLMENT NO. : A1506914057 ASSIGNMENT EXECUTIVE SUMMARY HTC transformed itself an ODM to one of the leading provider of telecommunication devices. Empowered with strong R&D the company enters market as a first movers with numerous innovations which prized the company with high growth and many recognitions. While innovations, partnership with giant brands, strong manufacturing facility its strength HTC also have weakness of producing pricy products, having weak shipment network, using stumble marketing strategy. Moreover, the company faces threats of intense rivalry from competitors, being substituted by cheaper products and patent. Despite all of this the Taiwanese company has many opportunities. HTC is a ‘Question Mark’ in BCG matrix. It experiencing high bargaining power from customer, low bargaining power from suppliers, medium threats of substitutes, high threat of new entrant, high competition from rivals. The company adopted growth strategy as corporate level strategy and differentiation as business level strategy. It also gives high priority in innovation strategies. Influenced by innovation strategy its organizational structure is organic. HTC should continue to produce innovative and cutting edge technology driven product to sustain its competitive advantage. It also should focuses on producing low end phones and penetrate more markets around the world. The company should produces wider categories of products and develop better...
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...As more and more people continue to adopt mobile devices, they increasingly use them to store and access a variety of personal information. In addition, my companies are utilizing mobile devices to increase productivity and collaboration among employees. As of December 2013 Google’s Android Operation System was the top smart phone platform with 52.5% of the market share ("iOS Continues Gaining U.S. Smartphone Share"). As these numbers continue to grow cybercriminals have taken notice and there has been an increase in the number of malware programs developed for the Android operating system. These malware programs can present a variety of threats from allowing criminals access to important personal information to intercepting private text messages and emails as well as even allowing someone to remotely turn on the phone’s mic. These threats can present a problem to both private individuals and businesses alike. It is important that steps be taken to prevent cybercriminals from accessing this information by preventing malware from being installed on these devices. If I was responsible for strengthening this area of IT security, I would recommend several steps. For starters, I would provide education to personal and business users to instruct them on the proper software to have installed in order to protect their devices as well as things to look out for and avoid. For businesses, I would recommend they employ strict guidelines for users of company equipment and dictate polices...
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...1 HTC Market Segmentation HTC Corporation, formerly High Tech Computer Corporation, is a Taiwan-based manufacturer of smartphones founded in 1997. The company initially made smartphones based primarily on Microsoft's Windows Mobile software, but in 2009 it began to shift its focus away from Windows Mobile devices to devices based on the Android operating system. Although initially the company made notebook computers, HTC decided to make a strong push towards hand-held devices. In 1998, they started designing some of the world's first touch and wireless handheld devices. The company has a rich heritage of many "firsts", including creating the first Microsoftpowered smartphone (2002) and the first Microsoft 3G phone (2005).Their first major product was made in 2000. They made one of the world's first touch screen smart phones. They started using 3G early on in 2005 and made the world's first Android phone in 2008, the HTC Dream. This paper explores the demographic segmentation strategy that HTC can adopt in order to become a leading smartphone company in the U.S.A. Demographic 60 % of HTC device owners are under 35-years-old. The current young generation is used to new technology deploying faster and faster every year. They expect faster and better every time they buy a new phone and can be targeted with HTC’s cutting edge hardware and stylish designs. Tech savvy college students. STEM and business students are aware and always exploring new technology and features. They...
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...1 SWOT Analysis HTC 3.2 Competitor Analysis 3.2.1 SWOT Analysis Apple 4. Business model 5. Strategy Plan 5.1 Strategy 5.2 Products 6. Recommendation References Executive Summary Nowadays, there are numerous companies established and raised in two decades. To give some examples, Apple, Samsung and HTC and so on are well-known companies. Following by the internet, these companies not only reinforce its service and sell in real stores but focus the online marketing. The project aims at analyzing the high tech company of HTC and advising the company to solve problems of online marketing. This project focuses on exploring its disadvantages by comparing with other competitors. The result indicates that HTC should improve its delivery service and online service so that it can attract more consumers. 1. Background This project was prepared for HTC to make online marketing better. The definition of online marketing can be defined as decisions of investment which investors made depend on whether behaviors of the company are ethical (Hudson 2005, p. 641). The company, HTC is a high technology corporation, is founded in 1997. Initially, HTC designed the world's first touch and wireless hand-held devices in 1998, and then manufactured some of smartphones and tablets. At the beginning of making smartphones, it was mostly based on Microsoft’s Windows Mobile operating system (OS) software. However, it invented own system “Android” in 2010 (HTC 2012). HTC is popular as the...
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