...Yhrtyhgfhfg fds v jvjvjvdsj Grow the number of people using nokia devices.•Transform the devices people use.• Build new businesses• Our business and people’s expectations for mobile devices and services arechanging. Nokia’s promise is to help people feel close to what matters tothem. About the Company Nokia- Connecting People ! Nokia Corporation (NYSE: NOK) is one of the world's largesttelecommunications equipment manufacturers. With headquarters inKeilaniemi of Espoo, Finland, this Finnish telecommunications company is best known today for its leading range of mobile phones. Nokia also produces mobile phone infrastructure and other telecommunicationsequipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LANand a line of satellite receivers. Nokia provides mobile communication equipment for every major marketand protocol, including GSM, CDMA, and WCDMA. Nokia was established in 1865 as a wood-pulp mill by Fredrik Idestam onthe banks of Nokia rapids. Finnish Rubber Works established its factories inthe beginning of 20th century nearby and began using Nokia as its brand.Shortly after World War I Finnish Rubber Works acquired Nokia wood millsas well as Finnish Cable Works, a producer of telephone and telegraphcables. All three companies were merged as Nokia Corporation in 1967. Thename Nokia originated from the river which flowed through the town of thesame name (Nokia).In the 1970s Nokia...
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...Lovemarks e as estratégias de fidelização da marca Sucos do Bem.1 Lovemarks and the strategies of brand loyalty from Sucos do Bem. Cinthia Genguini – Pós-Graduanda – UTP-PR - cinthia_genguini@hotmail.com i Daniele Ukachenski - Pós-Graduanda – UTP-PR - daniuka@hotmail.com ii Débora Braga Schwarz Pós-Graduanda – UTP-PR - dbragaschwarz@yahoo.com.br iii Felipe Russi Cordeiro – Pós-Graduando – UTP-PR - fecordeiro12@gmail.com iv Lucina R.Viana - Doutoranda – UTP-PR – lucka@onda.com.brv Randy Rachwal – Mestre – UTP-PR – randy@comdpi.com.brvi Resumo: Este artigo se propõe a analisar a construção de uma lovemark por meio da ótica de seu posicionamento estratégico, identidade visual e comunicação através do site institucional da empresa e da página institucional da marca na plataforma social Facebook. O objeto da pesquisa é a marca de bebidas “Do bem”. Parte-se de uma breve levantamento da presença da marca nas plataformas mencionadas, relatos de um consumidor impactado pelas estratégias utilizadas e de revisão bibliográfica sobre o tema. Conclui-se que através do posicionamento e escolhas estratégicas da empresa que a marca “Do bem” tem as características necessárias para ser considerada uma lovemark. Palavras Chave: Comunicação, lovemarks, mídia social, estratégia; fidelização. Abstract: This article aims to analyze the construction of a lovemark through the lens of its strategic positioning, branding and communication through the company website and corporate brand page on Facebook...
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...www.palgrave-journals.com/thr Using decision trees to identify tourism stakeholders: The case of two Eastern North Carolina counties Erick T. Byrd* and Larry Gustke Received (in revised form): 1st May, 2006 *Department of Recreation, Tourism, and Hospitality Management, The University of North Carolina at Greensboro, PO Box 26170, Greensboro, NC 27402, USA Tel: + 1 336-334-3041; Fax: + 1 336-334-3238; E-mail: etbyrd@uncg.edu Erick T. Byrd is an Assistant Professor in the Department of Recreation, Tourism, and Hospitality Management at The University of North Carolina at Greensboro. His current research interests focus on community participation in tourism development. Larry Gustke is an Associate Professor in the Department of Parks, Recreation and Tourism Management at North Carolina State University. His current research interests focus on community tourism planning. ABSTRACT KEYWORDS: decision tree analysis, stakeholder inclusion, sustainable tourism, tourism planning their support for sustainable tourism development in their community. Tourism and Hospitality Research (2007) 7, 176–193. doi:10.1057/palgrave.thr.6050049 This paper explores stakeholder involvement in tourism planning, development, and management. For tourism planners to include stakeholders in the tourism planning process those stakeholders and their interests need to be identified. The research reported in this paper describes and applies an analytical technique that is not traditionally used...
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...Assessment & Evaluation in Higher Education, Vol. 28, No. 5, October 2003 In Other (People’s) Words: plagiarism by university students—literature and lessons CHRIS PARK, The Graduate School, Lancaster University, Lancaster, UK ABSTRACT This paper reviews the literature on plagiarism by students, much of it based on North American experience, to discover what lessons it holds for institutional policy and practice within institutions of higher education in the UK. It explores seven themes: the meaning and context of plagiarism, the nature of plagiarism by students, how do students perceive plagiarism, how big a problem is student plagiarism, why do students cheat, what challenges are posed by digital plagiarism and is there a need to promote academic integrity? It is concluded that plagiarism is doubtless common and getting more so (particularly with increased access to digital sources, including the Internet), that there are multiple reasons why students plagiarise and that students often rationalise their cheating behaviour and downplay the importance of plagiarism by themselves and their peers. It is also concluded that there is a growing need for UK institutions to develop cohesive frameworks for dealing with student plagiarism that are based on prevention supported by robust detection and penalty systems that are transparent and applied consistently. Introduction Much has been written on the theme of plagiarism by students, particularly in the context of North...
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...Sport in England 1. Introduction 3 2. History of Sport in England 3 2.1. Development of Sport in England 3 2.2. Traditions 3 2.2.1. The Royal Shrovetide Football 3 2.2.2. Cooper's Hill Cheese-Rolling and Wake 3 2.2.3. The Boat Race 3 3. Pub Sports 3 3.1. History 3 3.2. Bowls 3 3.3. Skittles 3 3.4. Darts 3 3.5. Cue Sports 3 3.5.1. History 3 3.5.2. 8-Ball 3 3.5.3. Snooker 3 4. England and the Olympic Games 3 4.1. Olympic Triumphs of England/ Great Britain 3 4.2. Olympic Games on English Ground 3 4.2.1. 1908 Summer Olympics in London 3 4.2.2. 1948 Summer Olympics in London 3 4.2.3. London 2012 3 5. Golf 3 5.1. History 3 5.2. Famous English Golf Players 3 5.3. Golf in England Today 3 6. Tennis 3 6.1. History 3 6.2. Great English Tennis Players 3 6.3. Tennis in the English Society Today 3 7. Cricket 3 7.1. History of Cricket 3 7.2. Rules 3 7.3. Cricket Idols 3 8. Rugby 3 8.1. History 3 8.2. The Six Nation Championship 3 8.3. Rugby in England Today 3 9. Football 3 9.1. History 3 9.2. English Football Today 3 9.3. Famous English Football Stadiums 3 9.4. Famous English Football Players 3 9.4.1. Sir Bobby Charlton 3 9.4.2. Sir Geoff Hurst 3 9.4.3. Heroes in the Recent Past 3 10. Conclusion 3 11. References 3 1. Introduction The following paper deals with sport in England. Because of the wide range of this topic, this paper will just go into some interesting subjects of English sport....
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...Ford raps the competition with a surprising customer experience by Kevin Stirtz on September 2, 2009 A powerful way to increase customer loyalty is to give your customers a positive and memorable experience. Some days it’s easy. Just be nice, attentive, listen well and be helpful. But other times you might break out of your comfort zone and give your customers something they’ve never seen before. This Ford dealer clearly went beyond the usual and expected when they decided to treat their customers to the “A-B-C’s of the Ford Focus”. It’s not something every business would do. And it might even annoy some customers. But you have to give them credit for trying. What could you and your team do to offer a better, more memorable experience? I’m not suggesting you sing to your customers but there are ways to make their experience better. If you’re unsure, observe what other companies do – both in and out of your industry. And ask your customers what they think would create a better experience. Then have regular creativity and brainstorming sessions to develop fresh new ideas. Make this a regular thing so you’re constantly evaluating the experience you deliver your customers. Then watch your customer loyalty go through the roof! Ross Shafer shares the ultimate customer experience story by Kevin Stirtz on June 17, 2012 · 2 comments In this video, Ross Shafer talks about an amazing customer experience he had at a well known hotel brand. The story is both funny and inspiring...
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...Growing customer value, satisfaction and loyalty Building customer value, satisfaction, and loyalty As marketing expert Don. Peppers and Martha Rogers say: The only value your company will ever create is the value that come from customers-the ones you have now and the ones you will have in the future. Businesses succeed by getting, keeping and growing customers. Customer are the only reason you build factories, hire employees, schedule meetings, lay fiber-optic lines, or engage in any business activity. Without customers, you have don’t a business. CUSTOMER VALUE: * The level of priority the customer gives to a product. CUSTOMER SATIFACTION: * When the customer perceive expected value from the product is called customer satisfaction. CUSTOMER LOYALTY: * the totality of feelings or attitudes that would incline a customer to consider the re-purchase of a particular product, service or brand or re-visit a particular company, shop or website. Customer perceived value Is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and perceived alternatives. Total customers value- is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering. Total customer cost- is the bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering, including monetary, time, energy, and psychic...
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...Concurrent Events : 2011 DHAKA, BANGLADESH 24-26 FEBRUARY-2011 The 8th International Exhibition on Asian Pharmaceutical Industries THE GATEWAY TO THE SOUTH ASIAN PHARMA MARKET Join with Expected Exhibiting Companies 450 Over Trade Professionals 9000 On sq. mt. Floor-space 8500 From Countries 28 VENUE : Bangabandhu International Conference Centre, Dhaka. Bangladesh ORGANISED BY SUPPORTED BY Bangladesh Association of Pharmaceutical Industries Bangladesh Aushad Shilpa Samity OFFICIAL ONLINE MEDIA If South Asia is your market, APE 2011 is your show www.asiapharma.org 2011 DHAKA, BANGLADESH 24-26 FEBRUARY-2011 Bangladesh Association of Pharmaceutical Industries Bangladesh Aushad Shilpa Samity ORGANIZING COMMITTEE CHAIRMAN Mr. Salman F Rahman PRESIDENT'S MES SAGE Vice-Chairman, Beximco Group CONVENOR Mr. Adbul Muktadir We, Bangladesh Association of Pharmaceutical Industries (Bangladesh Aushad Shilpa Samity) are delighted to inform you about the forthcoming international exhibition on South Asian Pharmaceutical industry – ASIA PHARMA EXPO- 2011 to be held in Dhaka from 24 to 26 February 2011. The South Asian Pharmaceutical market is currently experiencing unprecedented growth and as a result the ASIA PHARMA EXPO provides unlimited opportunity to all related business and trade professionals. In all our previous Asia Pharma Expo events, the participants from neighboring countries and other parts of the world...
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...Unli icense Squad L ed Lists Version 1.0 O October 2010 Retail Release y Created by foxtrot Last U Updated: 03/10/2010 20:10 0 1 Conte ents Europe ................................................ ........... 3 Bosnia & Herzegovina ............. ....................................................... 3 Montene ............................... egro ....................................................... 3 Serbia ........................................ ....................................................... 3 a ....................................................... 4 Slovakia ..................................... Ukraine ...................................... ....................................................... 4 ....................................................... 4 Wales ......................................... Algeria ....................................... ....................................................... 5 ....................................................... 5 Angola ....................................... ....................................................... 5 Guinea ....................................... ....................................................... 6 Mali............................................. o ....................................................... 6 Morocco .................................... Nigeria ....................................... ....................................................... 6 .........
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...Haakon André Elveslett Jensen Social media in business‐to‐business branding How B2B companies can thrive in the new era of digital communication Master’s thesis Trondheim, June 2010 Academic supervisor: Arild Aspelund Norwegian University of Science and Technology Faculty of Social Sciences and Technology Management Department of Industrial Economics and Technology Management Executive summary The objective of this study is to explore the implications of social media for business‐ to‐business brand management. Thought leaders of social media and branding in the online environment are currently doing their work out in the field, whilst the academics are lagging behind. In order to shed some light on issues regarding how B2B companies should manage opportunities and challenges in the social media space, this master thesis seeks to address the topic by conducting an exploratory study on how B2B companies can utilise social media to enhance the brand. The study is conducted using a qualitative approach. The purpose is to give an aerial view of how B2B companies should approach social media, what opportunities and threats exists, and how they should focus their online strategy to enhance the B2B brand. The theoretical part of this study builds upon business‐to‐business brand management due to the growth of B2C brands in social media. The empirical data of this study is interviews with four experts on the topic, which is further illustrated by ...
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...Defeating the Enemy’s Will: The Psychological Foundations of Maneuver Warfare DAVID A. GROSSMAN The will to fight is at the nub of all defeat mechanisms … One should always look for a way to break the enemy’s will and capacity to resist. Brig. Gen. Huba Wass de Czege Defeating the enemy’s will. That is the essence of maneuver warfare, that you defeat the enemy’s will to fight rather than his ability to fight. But how do you defeat a man’s mind? We can measure and precisely quantify the mechanics of defeating the enemy’s ability to fight, and it is this tangible, mathematical quality that makes attacking the enemy’s physical ability to fight so much more attractive than attacking the enemy’s psychological will to fight. At some level none of us can truly be comfortable when we dwell on the fact that our destiny as soldiers and military leaders ultimately depends on something as nebulous and unquantifiable as an enemy’s “will,” and we are tempted to ignore such aspects of warfare. But somewhere in the back of our minds, a still, small voice reminds us that ultimately the paths of victory run not through machinery and material, but through the hearts and minds of human beings. So what is the foundation of the will to fight and kill in combat and what are the vulnerable points in this foundation? In short: what are the psychological underpinnings of maneuver warfare? To answer these questions, students of maneuver warfare must truly understand, as we have never understood before...
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...http://www.nckvietnam.com Understanding the Global Spa Industry http://www.nckvietnam.com This page intentionally left blank http://www.nckvietnam.com Understanding the Global Spa Industry: Spa Management Marc Cohen and Gerard Bodeker AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEWYORK • OXFORD • PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier http://www.nckvietnam.com Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK 30 Corporate Drive, Suite 400, Burlington, MA01803, USA First edition 2008 Copyright © 2008 Elsevier Ltd. All rights reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone ( 44) (0) 1865 843830; fax ( 44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier web site at http:/ /elsevier.com/locate/permissions, and selecting Obtaining permission to use Elsevier material Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any...
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...SECOND 21ST CENTURY ACADEMIC FORUM CONFERENCE AT HARVARD MARCH 8 - 10, 2015 MARTIN CONFERENCE CENTER HARVARD UNIVERSITY BOSTON, MA USA Teaching, Learning, and Research in the “Just Google It” Age CONFERENCE PROCEEDING VOL. 5, NO.1 ISSN: 2330-1236 Table of Contents Authors Paper Title Page Maryam Abdu Investigating Capital Structure Decisions and Its Effect on the Nigerian Capital Market 1 Norsuhaily Abu Bakar Rahimah Embong Ibrahim Mamat Ruzilawati Abu Bakar Idris Abd. Hamid Holistically Integraded Curriculum: Implications for Personality Development 16 Sandra Ajaps Geography Education in the Google age: A Case Study of Nsukka Local Government Area of Nigeria 30 Helen Afang Andow Impact of Banking Reforms on Service Delivery in the Nigerian Banking Sector 45 Billy Batlegang Green IT Curriculum: A Mechanism For Sustainable Development 59 Rozeta Biçaku-Çekrezi Student Perception of Classroom Management and Productive Techniques in Teaching 74 Thomas J.P.Brady Developing Digital Literacy in Teachers and Students 91 Lorenzo Cherubini Ontario (Canada) Education Provincial Policy: Aboriginal Student Learning 101 Jennifer Dahmen Natascha Compes Just Google It?! But at What Price? Teaching Pro-Environmental Behaviour for Smart and Energy-Efficient Use of Information and Communication Technologies 119 Marion Engin Senem Donanci Using iPads in a dialogic classroom: Mutually exclusive or naturally compatible? 132 Nahed Ghazzoul Teaching and Learning in...
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