Industries supplied teaching aids are advertised in education journals distributed directly to schools and showcased at education conventions. Industry sponsored school materials tend to give students a distorted picture of environmental, health and social issues. The industries are promoting companies products, by defending the industry from its critics, and portray the industry as environmentally or socially responsible and beneficial to the community. Corporations are taking over our schools has nothing to do with education everything to do with the corporations making profits and hooking kids early on their products. It’s not surprising that many corporations clearly see education marketing as a cost-effective way to build brand loyalty. After reading this article I have a new take on company's that try and help public schools by providing learning materials. Their goal isn't to educate our youth but to try and put their product in their minds so they will buy it in the future. The only reason this is accepted is because the public schools are so underfunded they will take anything that's free to them. By doing this children aren't even safe from advertising at school, the one place where education should be the only thing allowed in schools. The only bright spot is that this approach might keep kids attention while they learn things. An example is that Exxon has an energy cube that teaches kids that fossil fuel poses few environmental problems and that alternative energy is too costly and cannot be attained. This shouldn't be what kids are learning today because it sends the wrong message to them. Fossil fuels pollute the environment and alternative energy is becoming more and more real everyday. But children don't get another prospective and therefore are put at a disadvantage.
Another topic is the use of news broadcast in the form of Channel One in