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Huffman Trucking Article Analysis

In: Business and Management

Submitted By Cesse9
Words 1084
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Article Analysis
Huffman Trucking over the past several years has been experiencing the loss of customers due to Huffman’s inability to compete on price. In the same day, next day, and second day market Huffman has also struggled with meeting the needs of customers; some of this being due to stringent job classifications for drivers. In most cases, the loss of business has been due to competing non-union carriers with much lower labor costs.

Due to the current research for new areas of business Huffman has requested the assistance of a transportation consultant to develop a transportation analysis. The analysis will list, describe, and evaluate three transportation strategies. Included with the analysis will be the current strategies in use by Huffman and what, if any, improvements are being suggested. Along with that, an assessment of how technology may impact future transportation strategies and considerations based on the firms mission. Finally, international considerations that Huffman may need to explore before expanding into Mexico will conclude the report.

Transportation Strategies
With that said, the report begins with three transportation strategies and they are as follows:
1. Increase training to improve driver performance and satisfaction
2. Increase equipment productivity
3. Increase computerization capability
The first strategy to increase driver training is two-fold. It indicates the need to enhance employee efficiency and, hence, boost productivity and safety. Consequently this may also show increased effort by Huffman to reduce the high driver turnover rate. Boosting employee productivity can increase equipment productivity by insuring equipment is used productively on backhauls and increasing fuel efficiency. The second strategy focuses on the changes to the trucking industry and the ability to spread the costs effectively. Increasing...

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