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Huffman Trucking

In: Business and Management

Submitted By amcmillan4
Words 1146
Pages 5
Huffman Trucking
Muneer Abualroub, Devon Hynson, Kisha Jones, Amanda McMillan
MKT571
12/17/2012
Michael Wilson

Introduction

With a mission statement “to be a profitable, growing, adaptive company in an intensively competitive logistical services business environment” and a vision statement “to be a model company to our stockholders, employees, customers and all stakeholders” Huffman Trucking founded by K. Huffman, a native of Cleveland, Ohio. Huffman Trucking began in 1936 with a single tractor-trailer.
Market Needs

Jordanian transportation market has many transporting needs must be filled by transportation companies offering trucking transporting services. To be one recognized competition in the Jordanian transportation market, Huffman trucking must satisfied market needs through multiple choices of offered trucking services. “Huffman Trucking offer Arrow Trucking, JB Hunt Trucking, Car Transport Services, Hot Shot Trucking and Schneider Trucking” (Manta).
Market Growth

The Jordanian transportation market growth has remarkable growth in the past two decades, and become an important sector that provide more than 15% of Jordan GDP “transport and communications sector enjoyed a banner year in 1994, with a growth rate of 6.8%. This improvement continued in 1997 at 8.9%, and the sector contributed a 15.7% share to GDP at constant factor cost” (Sectorial Analysis). The growth in transportation market is followed by growth in service offered by Huffman Trucking. The business relationship in growth between Huffman Trucking and Jordanian transportation market must be an equal relation. Huffman Trucking continued to grow from internal sales and the acquisition of five Eastern regional carriers. In these days Huffman Trucking “owns and operates 800 road tractors, 2,100 45' trailers, and 260 "roll-on/roll-off" units” (Huffman Trucking). SWOT Analysis and

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