Premium Essay

Huffman

In:

Submitted By IAMoody
Words 632
Pages 3
Very Unpromising:
This query is a little bit ambiguous, as there are no direct search results that encompass this entire phrase. If you remove the term collectibles from the search results, it seems that a salt paste can be made for cleaning items. Therefore, the user intent is probably find information about how to make or purchase a salt paste to clean collectibles. In this case, the ad creative is Very Unpromising, as it advertises a Pasta of the Month Club for buying gourmet sauces and pasta, which is unrelated to the user's intent.

Somewhat Unpromising:
The user's intent is to find a specific basketball player's shirt or jersey, and the ad creative is for general shirts at Macy's. Although Macy's may carry the shirt specified, the ad creative does not suggest this, so Somewhat Unpromising is the appropriate rating.
The landing page offers many examples of ombre yarn, which is precisely what the user is searching for, so this landing page deserves a Satisfaction Likely rating.

The user is most likely looking for biographical information on the author Laura Ingalls Wilder or information about her books. The landing page offers family tree/genealogical information, and even upon using the search tool, no relevant content can be found regarding the American writer the user is looking for. Dissatisfaction Likely is the appropriate rating.
Use the Error/Did Not Load (EDNL) flag to indicate that you cannot evaluate the landing page because there is no landing site content provided by the advertiser.

The user is looking for the smartphone HTC Droid Incredible on the Verizon Wireless network. The phone can be found through searching on the landing page, but it leads the user to another website. According to the task instructions, if the page can eventually lead to what the user wants, but only through many clicks or through clicks that lead to an entirely

Similar Documents

Premium Essay

Huffman

...Essays Problem Solution: Huffman Trucking View Full Essay Running head:   PROBLEM SOLUTION: HUFFMAN TRUCKING Problem Solution: Huffman Trucking University of Phoenix Problem Solution: Huffman Trucking       Phil Huffman desires growth and a competitive advantage over competitors in the next three to five years. The Huffman Trucking family has increased service offerings steadily since   first established in 1936 but has yet to pull away from the pack. Huffman believes the transformation to a customer-centered model for doing business is the right decision to achieve desired outcomes. People are the very essence of any organization.       The subsequent analysis will reveal several barriers to implementation and possible opportunities for Huffman to pursue as they strive to make this difficult, yet meaningful transformation. An internal focus and process is the first step to achieving desired results and will provide a solid base for supporting all future marketing expansions. Steps for developing an internal marketing strategy will present vast opportunities for Huffman and position the company to serve customers as the central and primary focus. The basic premise of internal marketing is simple; to have satisfied customers – a firm must also have satisfied employees (Rao & Kumar, 2001). Situation Analysis Issue and Opportunity Identification       Several inherent issues present barriers to implementing a model of customer-centricity at Huffman. To begin, building a...

Words: 298 - Pages: 2

Premium Essay

Huffman

...Huffman Trucking Paper University of Phoenix POS/355 Richard Andrews July 17, 2012 Huffman Trucking is a national transportation company with over 1000 employees. The main hub for this company are located in Los Angeles, California, St. Louis, Missouri, and Bayonne, New Jersey. The central facility of this company is located Cleveland, Ohio. Huffman Trucking currently runs the Windows 3.X and 9.X operating system. This operating system does not seem to be standardized between the current Huffman Trucking physical locations. Windows 3.X and 9.X are 16 bit OS that were originally designed for personal computers. Windows 3.X was released in the early 90's while Windows 9.X was released in the second part of that same decade. These OS became popular with companies when their ability to run virtual machines became evident. Windows 3.X and 9.X are out-of-date systems and no longer supported by any system. In November of 2008 Microsoft stopped selling licenses for these OS. These operating systems were commonly adopted by companies due to their complete compatibility with MSDOS applications. They offered extended memory that could attend to more than 640 kb and were praised for the improvements made to hardware support. When these operating systems were released they were considered top of the line and were indeed refined technology. Unfortunately, companies that are still using these OS are putting...

Words: 460 - Pages: 2

Premium Essay

Huffman Trucking

...Huffman Trucking Muneer Abualroub, Devon Hynson, Kisha Jones, Amanda McMillan MKT571 12/17/2012 Michael Wilson Introduction With a mission statement “to be a profitable, growing, adaptive company in an intensively competitive logistical services business environment” and a vision statement “to be a model company to our stockholders, employees, customers and all stakeholders” Huffman Trucking founded by K. Huffman, a native of Cleveland, Ohio. Huffman Trucking began in 1936 with a single tractor-trailer. Market Needs Jordanian transportation market has many transporting needs must be filled by transportation companies offering trucking transporting services. To be one recognized competition in the Jordanian transportation market, Huffman trucking must satisfied market needs through multiple choices of offered trucking services. “Huffman Trucking offer Arrow Trucking, JB Hunt Trucking, Car Transport Services, Hot Shot Trucking and Schneider Trucking” (Manta). Market Growth The Jordanian transportation market growth has remarkable growth in the past two decades, and become an important sector that provide more than 15% of Jordan GDP “transport and communications sector enjoyed a banner year in 1994, with a growth rate of 6.8%. This improvement continued in 1997 at 8.9%, and the sector contributed a 15.7% share to GDP at constant factor cost” (Sectorial Analysis). The growth in transportation market is followed by growth in service offered by Huffman Trucking....

Words: 1146 - Pages: 5

Free Essay

Huffman Trucking

...Huffman Trucking was founded by K Huffman of Cleveland, Ohio in 1936. The company growth was a result of the increased demand for carrier services between factories in the midwest to ports on the East Coast during World War II. Today Huffman Trucking is growing from internal sales and the acquisition of five Eastern regional carriers, which has enabled Huffman Trucking to continue to be privately held. Huffman trucking employees 1,400 workers in its logistical hubs located in Los Angeles, California, Ohio, St. Louis, Missouri, Bayonne and New Jersey. Kenneth Colbert the Director Human Resources has contacted the Vice President of Industrial Relations, Graham Grove concerning recent decisions regarding an alternate health care benefit program. According to the memo the plan will be a flex plan for union and nonunion employees with health and dental insurance options. Mr. Colbert and Mr. Graham have hired S. Caldwell IT Consulting Firm to develop and install a benefit election system to support the tracking and reporting of Huffman Trucking employees. The consultant team will describe the consideration needed to address possible security requirements and describe possible risks associated with the requested benefits election system. The Consulting Team S Caldwell IT Consultants believe their role is to act as an adjunct for Huffman Trucking Human resource department, bringing benefits, knowledge, experience and skills. The team will Perform...

Words: 680 - Pages: 3

Premium Essay

Huffman Trucking

...Huffman Trucking Disaster Recovery Plan CMGT/410 Huffman Trucking Disaster Recovery Plan Huffman Trucking is a privately held national company with six hundred million dollars a year in revenues. The company has hubs in Los Angeles, California; St. Louis, Missouri; Cleveland, Ohio; and Bayonne, New Jersey. The company maintains a truck maintenance facility at the hub in Cleveland, Ohio. Each hub maintains a data center, linked to the corporate offices through various Internet access methods. Recent reports of computer hacking and database corruption have highlighted the need for a coordinated data security and disaster recovery plan. A comprehensive corporate-wide strategy for data security, site backup, and disaster recovery will allow the company to continue to function and communicate during emergencies that involve any of the company’s data hubs and minimize effect on company operations. Huffman Trucking Disaster Recovery Plan Project Objectives “On August 28, 2005, Hurricane Katrina hit the southern coast of the United States with devastating effect. It was reported that more than 1800 people lost their lives and more than $81 billion dollars in damages occurred” (United States Department of Health and Human Services, 2005). Emergencies and disasters can happen at any time. Planning for disasters takes time. According to Krugman (2006), “even after three months, there was still not a reconstruction plan, let alone a plan under way.” The main purpose of a...

Words: 1801 - Pages: 8

Free Essay

Random

...Hey whats up Mini Biography Charlie Carver was born July 31st, 1988 in San Francisco, California. At a young age, he moved up to a small town in the Napa Valley, California's wine country. It was there, in school, that Charlie had his first exposure to acting. He went on to study acting at ACT San Francisco, the Interlochen Arts Academy, the University of Southern California, and at a private studio, The Imagined Life in Los Angeles. IMDb Mini Biography By: REP Talent  Trivia Both Charlie Carver and Felicity Huffman attended the Interlochen Arts Academy in Interlochen, Michigan. Charlie and his identical twin brother Max have different birthdays; Charlie was born on July 31st, and Max was born a day later on the 1st of August. Max Carver (born August 1, 1988) is an American actor best known for his role asPreston Scavo in the ABC television series Desperate Housewives.[1] His twin brother is actor Charlie Carver. ------------------------------------------------- [edit]Filmography Year | Film | Role | Notes | 2008-2012 | Desperate Housewives | Preston Scavo | Nominated in 2008 - Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Comedy Series | 2009 | The Office | Eric | Episode "Gossip" | 2010 | Cliffhanger | Charlie | Short | | Good Luck Charlie | Brad | Episode "Double Whammy" | 2012 | Haven's Point | Kevin | Short - Completed | | R.A. Resident Advisor | Pissed Off Guy | Post-production | Mini Biography Max Carver was born...

Words: 395 - Pages: 2

Premium Essay

Benefits and Drivers

...and Drivers Paper Name OI/356 August 19th, 2014 Huffman Trucking Company K. Huffman had founded Huffman Trucking in 1936 in Cleveland, Ohio. At the start of the company, it had only a single tractor-trailer. At the time, World War II had started to pickup steam. The companies growth was a direct result of this. The increasing demand for carrier services stemming from the Midwest to the ports on the east coast was in high demand. By the end of World War II, Huffman Trucking had grown in size to be sixteen tractors and 36 trailers. Huffman Trucking later acquired five different Eastern regional carrier companies. Through acquisition and internal sales, Huffman is still continuing to be a privately held company. With recent sales and the firm acquisition of other successful carrier companies. Huffman Trucking needs to be spruced up. What we are going to be looking at is how the internal and external drivers of innovation can be re evaluated. We will be looking at the organizational objectives and how innovation, design, and creativity may benefit Huffman Trucking Company. Organizational Objectives With recent changes in the economy, more competition, and no economic growth Huffman trucking will be going through some major changes. At the annual strategic planning session the board of directors decided to take a look at other companies like UPS and will mirror some of the qualities and will go a step further. Huffman will not only service customers logistic services, but...

Words: 1146 - Pages: 5

Free Essay

Huffman Trucking

...Huffman Trucking August 24, 2009 Huffman trucking Introduction The trial balance can be prepared at any point in time which lists all ledger account and the balances are used to provide the equality of debits and credits. Assets are listed first followed by liabilities and then owner’s equity. The trial balance proves that the accounts balance, but does not ensure that all transactions were entered or entered in the proper accounts. At Huffman Trucking we have decided to integrate an automated accounting information system (AIS) using internal controls to ensure the correct data and information reach the right departments in a timely manner. We will explore the importunateness of the AIS internal control and how they are different from a non-automated system. Integration of the automated AIS When it comes to the trial balance, companies can find at the end of the accounting cycle the trial balance has many errors. We would like to introduce the trial balance that is completely automated and could alert the company if any errors were to occur at any given time. We should have a system set up to remind the accounting department to check the trial balance for errors on a weekly basis. As stated by Netmba.com (2007), “The more often the trial balance is calculated during the accounting cycle, the easier it is to isolate any errors; more frequent trial balance calculation narrow the time frame in which the error might have occurred, resulting in few transactions through which...

Words: 1459 - Pages: 6

Premium Essay

Huffman Trucking

...Huffman trucking uses the following operating systems in their various locations: Windows 3.1 Windows 3.x Windows 95 Windows 98 Windows 9.x Windows NT Windows 2000 Professional Windows XP Professional Windows Exchange Server 5 Windows Proxy Server 2 Novel Netware 4.11 MAC OS I believe these operating systems were chosen because, at the time they were put into use, they were state f the art operating systems. As the company has grown, focus has been on other areas of the company and its operations. As the company grew and the need for more computers grew, the company seems to have simply added the needed systems with whatever operating systems were current on the systems they purchased. The biggest implications of the operating systems in use by Huffman Trucking would be compatibility. As technology advances and older technology reaches end of life, the ability to maintain a network of computers using so many varied operating systems becomes increasingly difficult. Another implication is using so many different technologies (Windows-based vs. Novel vs. Apple) can cause problems in compatibility, rendering certain systems and software unable to do the tasks that are needed to be performed. Maintaining such an eclectic network likely requires many man-hours that would not be necessary if all of the systems were closer to current, and if they were more closely matched to each other. An example would be if the server software were more current, the desktop operating...

Words: 492 - Pages: 2

Free Essay

Politics as a Vocation

...Politics as a Vocation: Essay 1 “Politics as a Vocation” is a speech that Max Weber gave to the Free Students Union of Munich University in January of 1919, almost immediately after the end of WW I. He opens his speech by saying he will not take a position on the actual problems of the day, but rather “I shall raise certain questions concerning the significance of political action in the whole way of life” (1, 27). Weber’s main goal throughout his speech is to address the broader philosophical questions of how a person might make politics his livelihood in the sense of a vocation, along with dissecting the idea of what exactly politics is in relation to power, and what characteristics people who are considered to be politicians posses in order to be considered successful politicians. Weber begins by expressing his desire to relay the idea that politics refers to “the leadership or the influence of leadership of a state” (1, 27). Politics in this sense proves itself to be a domineering force, but this begs the question what is a state? Weber promptly answers this question expressing: “a state is a human community that (successfully) claims the monopoly of the legitimate use of physical force within a given territory… The state is considered the sole source of the ‘right’ to use violence” (1, 27). By defining a state in these terms, Weber is not trying to limit the definition by allowing only this to define the institution, but rather force is the means specific to the state...

Words: 1540 - Pages: 7

Premium Essay

Huffman Truck

...Planning and Creation of a Fleet Truck Maintenance Database for Huffman Trucking In creating a database, the most vital steps are identifying the table elements. Upon analysis of the Entities and Attributes for Fleet Truck Maintenance form, the elements of the database tables can be identified. In a table, or relation, the entities and attributes of a table define the structure of a database. An entity is an object of importance about which data can be captured. An attribute is the information that describes the entity. When creating the tables for the Huffman Trucking Fleet Truck Maintenance, entities and their relationships must be taken into consideration (Koenke & Auer, 2010). Selection of Entities and Attributes In the Entities and Attributes for Fleet Truck Maintenance document, the entities and their attributes are clearly defined. The entities are listed in all capital letters. The entity’s respective attributes are listed below the entity. For example, for the entity “Parts_Inventory_Issues”, the attributes listed in the document are: • Transaction ID • Issue Date • Purchase Price • Quantity In creating the table, the attributes must be examined to ensure that the table is organized logically and contains no chances of redundancy. Because of this, the entities and attributes used in the actual database will be modified from the attributes listed in the document. Repeating attributes will be deleted or reorganized to ensure logical structure. Each...

Words: 968 - Pages: 4

Premium Essay

Huffman Trucking

...Huffman Trucking Operating Systems Huffman Trucking Operating Systems Huffman Trucking, a national transportation company, employs 1,400 employees. Huffman’s hubs are in Los Angeles, California, St. Louis, Missouri, and Bayonne, New Jersey. Huffman’s corporate offices and service center is in Cleveland, Ohio (University of Phoenix, 2012). Computers were basically still in an infantile stage when Huffman began his company in 1936. Companies need methods to assist them in standardizing their business processes. Computers can help companies meet this unique challenge. Operating systems (OS) are an essential part of any computer system. Any major OS will evolve over time because of hardware upgrades or new types of hardware, new services, and fixes (Stallings, 2009). However, one of the purposes of an OS is to provide an environment in which a user can execute programs in a convenient and efficient manner (Silberschatz, Galvin, & Gagne, 2009). Huffman was primarily focused on expanding his business and not much on standardizing business processes across company locations, let alone invest in additional technology to do so when he began his company. Furthermore, Huffman spent sufficient capital in increasing its fleet size and the acquisition of five Eastern regional carriers to add to its existing two Mid-West offices and plants. Additionally, Huffman was recognized as the first major freight carrier to outsource 100% of its information systems...

Words: 622 - Pages: 3

Premium Essay

Huffman Trucking

...The analysis team has reviewed the numbers from the income statement and balance sheet for 2010 and 2011 using horizontal, vertical, and ratio analysis to determine Huffman Trucking’s financial position and trends over the past two years. This is a summary of our findings. Horizontal Analysis The horizontal analysis evaluates a series of data over time, mainly for intracompany use. An analysis of the 2010/2011 balance sheet data indicates significant increases in cash (54.6%), a decrease in accounts receivables (36.4%), and an increase in long-term debt (11.4%). This indicates that most of the financial expansion of Huffman Trucking was in cash or cash equivalents or by taking on additional long-term debt. The horizontal analysis of the 2020/2011 income statement data shows total operating expenses increased 15.3%, but most of that seems to be related to an increase in fuel expense (23.1%). Additionally, an increase of 14.4% in revenues from the previous year was noted. The steady increases in income improved the company’s ability to obtain debt and equity financing. Vertical Analysis Vertical analysis evaluates data in terms of a percent of a base amount. This type of analysis allows for comparison of data to industry competitors of different sizes and industry averages, but can also be used within the company. Analysis of the 2010/2011 balance sheet data shows the percent of cash increased from 22.7% to 33.5% of total assets and the percent of accounts receivables decreased...

Words: 663 - Pages: 3

Premium Essay

Huffman Trucking

...Huffman trucking originated in Cleveland, Ohio in 1936, because of World War II the company grew due to the increasing demand of materials. By 1945 the company had grown exponentially, thanks to the relationship forged with the United States Government. Today the company has grown to a nationwide transportation company with 1,400 employees and hubs in Los Angeles, California, Saint Louis, Missouri, and Bayonne, New Jersey with its central facility still located in Cleveland, Ohio. The company today has over 800 tractors, and has expected revenue of $600,000,000 for the 2004 fiscal year (Apollo Group, Inc, 2003,2004,2012). When reviewing all of the facilities and systems within every single facility it’s noticeable that they are all running independent systems, which some don’t even have firewalls installed for the network. Compiling all of the systems in the four offices, and plants we find different operating systems (OS). This OS include Windows 3.1, Windows 3.X, Windows 9.X, Windows NT, Windows 95, Windows 98, Windows 2000 Professional, Windows XP Professional, Mac OS, Novel Netware 4.11, Windows 2000 Server, Windows Proxy Server 2, Windows Exchange 5, and CISCO (Apollo Group, Inc, 2003,2004,2012). In addition, to different types telephonies systems, webmail servers, and different types of hardware in every location. I don’t believe the OS were chosen by the Ohio office per say. Looking at the history of the company Huffman trucking, by the end of the war the company had...

Words: 563 - Pages: 3

Premium Essay

Huffman Trucking

...Huffman Trucking Operating System Huffman Trucking uses a Windows 3x/9x operating system, as well as Windows 2000 server with proxy server 2 and Windows Exchange 5. Many companies use Windows operating systems because they are simple to use right away as soon as they are implemented as hardware. Put simply, they are more user friendly. Being user friendly and easy to use right away makes for easier training of employees for the operating system and it’s programs. It also streamlines the aspects of the operating system for business applications. Other operating systems, such as Linux for instance, are more in depth with technical applications and require more skill and detail because of its flexibility with manipulating the program. The source code is available for this system, and more of a manual touch is needed. Windows eliminates the need for this, and comes with useful programs for businesses such as Huffman Trucking. Windows comes with helpful programs to help a business with their daily needs. Some of these programs are Word, Excel, and Outlook. These help a business such as Huffman Trucking with documenting, scheduling, inventory, database management, and e-mailing and communication. This particular company has different forms of Windows integrated into the network. Some of their locations have Windows 3x/9x, while others are more updated with Windows 2000. That can be a good thing, as integrating a new system or update all at once can cause confusion...

Words: 361 - Pages: 2