The tourism industry in Vietnam

------------------------------------------------- Group 1 Nguyễn Trọng Nhật
Nguyễn Đức Huy Lê Ngọc Dũng Vũ Phương Thảo Phạm Việt Anh Lê Đắc Linh

------------------------------------------------- Contents I. Introduction II. Using PESTEL to analyze opportunities and threats of Vietnam tourism industry 1. PESTEL: a. Political b. Economical c. Social d. Technological e. Environmental f. Legal 2. Opportunities and threats of Vietnamese tourism industry: a. Opportunities b. Threats III. Competitors: IV. Tourism is a high competitive industry: a. Some information about Hanoitourist Company b. The Competition V. Keys findings from the questionnaire: VI. Recommendation: 1. Product (Design a Tour) 2. Price 3. Place 4. Promotion 5. People (Human resources) VII. Conclusion:

I. Introduction The tourism industry is a highly competitive industry. It requires the ability to constantly adapt to the needs and expectations of customers change, such as satisfaction, safety and comfort of customers. II. Use PESTEL to analyze opportunities and threats of industry tourism in
1. PESTEL analyzing a. Political _Tax policy: Reducing costs, anti-tax fraudulence. Being effective from January 1, 2014, the amended Corporate Income Tax (CIT) Law has more regulations to create higher preferences for enterprises, attractions and investment incentives. For example, CIT is reduced to 22 percent (from 25 percent), enterprises having total earning of under 20 billion VND (950,000 USD) per year had a tax rate of 20 percent from July 1, 2013.