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Hum 111

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by by Julieann Rivera]
Comm 155
Melissa Eidson
Julieann Rivera]
Comm 155
Melissa Eidson
Mcdonalds vs. Burger King

Mcdonalds vs. Burger King


REFERENCES: http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html en.wikipedia.org/wiki/History_of_McDonald's mcdonaldsvsburgerking.net \

Mcdonald’s and Burger Kind are two different restaurants with the same purpose. They both aim to feed people looking for affordable meal but do not want to spend a lot of money. There was once a time where eating out was a treat, but over the last 40 years Americans have left the kitchen and have hit the drive-thru for dinner. Nearly one quarter of all our meals are eaten away from home. Recently, fast food industries launched the “dollar menu” to their product lines. Mcdonald’s is considered the first user of this type of menu, followed by other restaurants such as Burger King. The question is which one of the 2 restaurants will we spend our money on? Mcdonald’s began in the town of San Bernadino California in 1940 by brothers Richard and Maurice Mcdonald by opening the Mcdonald’s BBQ restaurant. In 1948 they closed down their original restaurant and simplified their menu which included 9 items such as 15 cent hamburgers fries and milkshakes. The combination of low prices and fast service led to a great success and soon led to more restaurants opening. They took White Castles principle of fast food production to another level and started the Speedee Production System. This allowed them to serve customers more quickly and give them a product that was consistant. In 1954 a milkshake salesman named Ray Kroc learned about the Mcdonald’s brothers restaurant after finding out they were using 8 of his machines. He loved the concept and suggested they franchise the restaurants across the U.S. With that, Mcdonald’s systems which would soon...

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