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Introduction
My company is called Dairiboard Limited Company. It is based on producing liquid milks, foods and beverages. The company manufactures and quality food and beverages products. It was introduced on 1 October 1952. It was listed on the stock exchange on 15 September 1997. The company offers milk products yoghurt, fresh milk, steri milk and fresh cream. Food like mello ice, monsta mouse and also beverages like cascade, quench and nutri plus. The company’s vision is to be the best and most successful food company in Africa, commanding a position of sustainable growth driven by technology and market share leadership and the mission is to be the most sought after marketer of nutritious foods and beverages with domestic dominance and regional presence.

I, Ms Sharon Sanyanga as a corporate communication officer of Dairiboard Limited Company, I was shocked to see that my company was listed in the newspaper of Sunday Mail because of operating with improper papers. The Zimbabwe Revenue Authority (ZIMRA) tarnished my company’s image in that, it said the company had no enough paper work that was needed for it to be listed on the Zimbabwe Stock Exchange (ZSE). The (ZIMRA) authorities indicated that my company was making extra profits which were not benefiting the nation as a whole, hence it was not to be listed on the (ZSE) until all missing paperwork was provided This also chased away potential investors for my company and many consumers.

After a month the Zimbabwe Revenue Authority (ZIMRA) realised that it had made a typing error. It was not my company which was operating illegally. Instead of typing Alpha and Omega Holding on the list it then went on jotting my company. Then as a corporate officer it forced me to think critically on how to attract consumers and potential investors who had been chased due to the bad image of the company. I then planned to use

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