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Hummus Bar Case Study

In: Business and Management

Submitted By jijoandjojy
Words 1754
Pages 8
Hummus Bar: Dipping into International Markets

Submitted By: Group #8
Hari Padmakumar
Jijo Francis
Navtej Singh Sran

INDEX:

I. Introduction…………………………………………………………...…. 2

II. Market Research……………………………………………………….. 3

III. Market Analysis……………………….………………………………… 6

IV. Marketing Plan………………………………………………………….. 10

V. Conclusion………………………………………………………………… 13

VI. Bibliography………………………………………………………………. 15

I. Introduction This case study is based on a successful Hummus bar located in Hungary, which is planning to enter the international market. The founder of the restaurant is thus seeking investors in order to lower the risks, select the right marketing strategies and to enhance the brand. The case study will include all the different methods used to determine the right market, determining the right market entry, brand management and developing decision making skills.

* About the Company:
Hummus bar is a really successful Middle Eastern Restaurant in Hungary which was setup 7 years ago by Gotlibovitch. It has already got seven restaurants and it’s turning out into a successful chain in Hungary. As the name suggests, this place is completely dedicated to Hummus which can be enjoyed with several types of dishes. They offer different kinds of salads, soups and vegan and meat dishes. The restaurant focuses on the creating simple and good quality food. It has been recognized and awarded for being the best exotic cheap eatery by the Time out magazine. Hummus bar have also got take out and delivery service. The restaurant has got huge reputation among the locals and is really active on social media websites in order to promote their services. The restaurant is a huge success due to its prompt and friendly service and they always provide first class, cheap and fresh food to the customers. The restaurant is really clean and...

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