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Hyatt Case Study Essay

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Globalization of Hyatt Place.

What were HHC's motives in expanding its brand portfolio?

Hyatt Hotels Corporation has a very huge brand portfolio, they are trying to expand it as much as possible to be one of the biggest corporations in the world and they are really close to their goal. As for me, there were several huge motives for HHS to expand its brand portfolio. The first one is to stay relevant, we are living in the 21 century, so new technologies are coming almost every day! They should follow new trends to attract costumers thats why, they expand the brand portfolio. The second reason is reaching new clients, in addition to retaining existing customers, HHC needs to continually attract new ones. What better way to do so than by expanding company’s brand portfolio? Other motive is meeting customers’ evolving needs, the company should find out why do the costumers like them and how else HHC can meet clients’ needs, to be always loved by costumers. Next reason is getting more attention, if company has a very small brand portfolio, its brand is far less likely to stand out from competition. Expanding the portfolio is the great way to stay in customers’ minds. Also, company wants to increase its earning potential, so they need to expand its brand portfolio. And the last one for me is increasing loyalty, customer loyalty is a key ingredient to long-term business success, so HHC’s efforts will pay off in spades.

What are HHC's motives in choosing an internationalization strategy for its lower category Hyatt Place brand?

In my opinion, there are few motives in choosing an internationalization strategy by HHC. The first one is profit advantage, global market could be more profitable that the domestic. The second is growth opportunity, as announced Steve Goldman, Hyatt’s executive vice-president: “Growth potential in the upscale limited service category is

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