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Hybrid Car Business in the Uae

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Submitted By jwmbama
Words 1952
Pages 8
Expanding Hybrid Car Business in the
United Arab Emirates
Jason Maasen
Athens State University
March 5, 2013

Abstract
This paper examines the subject of expanding the business of Toyota Motor Company’s hybrid vehicle, the Prius. The company is looking to expand the sales area of the Prius into what has become a highly developed and strengthening country that is open to the world of hybrid cars. The country that Toyota is targeting is the United Arab Emirates. With its quick pace and solid economic system, Toyota Motor Company believes this to be a perfect candidate for expansion. This paper will go into why this expansion will be a success.

Expanding Hybrid Car Business in the United Arab Emirates Toyota Motor Company is looking to expand its hybrid car sales into new areas. As a whole, hybrid cards are beginning to gain more popularity. With higher gas prices worldwide, hybrid cars use less gasoline with advanced technology. Also, being more environmentally friendly has become more of a necessity with loss of natural resources, talk of global warming and damage to the ozone layer. The United Arab Emirates is a target that Toyota feels would be the perfect situation to expand the Prius footprint. An analysis of international business in the United Arab Emirates shows a nation that is exploding with new culture and opportunities to expand. With an influx of new architecture and businesses, and a country that is working to improve its environmental standards, the goal is to bring the Toyota Prius to the area and begin widespread sales of the vehicle.
United Arab Emirates Background The United Arab Emirates, or UAE, is located in Southwest Asia, bordering the Gulf of Oman and the Persian Gulf. It is located between Oman and Saudi Arabia. It has a total area of 83,600 square kilometers, which is roughly the size of South Carolina. The UAE is

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