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Hypnosis in Advertising

In: Business and Management

Submitted By nidthankachan
Words 3109
Pages 13
2013
Power of Hypnosis and Suggestions in Advertising

By Nidhun Thankachan PGP/16/093 Consumer Behaviour Section B IIM Kozhikode

CONTENTS

1. Abstract..........................................................................................................................2 2. Introduction....................................................................................................................3 3. Methodology..................................................................................................................4 4. Hypnosis: The Science…………………………………...............................................5 5. Focus Group Hypnosis...................................................................................................6 6. New Innovations………………………………………………..................................10 7. Limitations of Hypnosis……………………………………………………………..11
8. References....................................................................................................................12

1

Abstract

This term paper aims to analyse the uses and impact of hypnosis and suggestion in advertising. In this new age where there is an increased onus on inbound marking and social media, we see advertisers taking up more path breaking avenues to tap into the minds of customers such as hypnosis focus groups. While hypnotised, a person’s brain functions at a deeper level called the alpha level where the subconscious is highly susceptible to suggestions and messages. Also, hypnosis can reduce the biases and normative behaviour associated with respondents and can also be effectively used in banner ads and other visually propagated advertisements. The paper studies the various ways in which hypnosis and suggestions have been used and are being currently used by advertisers. It goes on to enumerate the best ways among these and the road ahead, along with some...

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