Project report

On

hyundai motor india

LIMITED

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Submitted by:

SAURABH TYAGI
FIP/BBA(G) IB/021

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MANAV RACHNA INTERNATIONAL UNIVERSITY

HYUNDAI MOTOR INDIA LIMITED

A
PROJECT REPORT

Submitted to

Manav Rachna International University

In Partial Fulfillment of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted By

SAURABH TYAGI
BBA(G) IB- V SEMESTER

ROLL NO. FIP/BBA(G) IB/ 021

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Manav Rachna International University

Contents

|Topics | |
|Acknowledgement |4 |
|Introduction | 5 - 7 |
|Corporate and Management Philosphy |8 - 9 |
|Core Values and Statement | 10 |
|Hyundai Profile ( Management ) | 11 - 15 |
|Hyundai Profile ( Manufacturing ) |16 - 20 |
|Hyundai Profile ( Research & Development ) |21 – 24 |
|Hyundai Profile ( Quality & Service Management ) |25 - 26 |
|Milestones Achieved |27 - 28 |
|Hyundai Motor India Foundation |29 - 31 |
|Zonal Office ( India ) | 32 - 33 |
|Major Products Offered |34 - 37 |
|SWOT Analysis |38 - 40 |
|Work Cited |41 |
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ACKNOWLEDGEMENT

I would like to thank Miss Kanupriya Shekhar & Mrs. Priyanka Verma. for providing me this project which will certainly enhance my skills and knowledge and explore me to dynamic managerial world.

I would like to my heartiest thank to the staff of Hyundai Motor Company ( Sarita Vihar, New Delhi ) who give me permission for this project and give me need full guideline and support and co operation.

This project give me opportunity to enhance professional skills and give me a way for a success and achieving ambition in life.

I am sure that the reader will find this report useful to enhance their knowledge in Hyundai Motors & help them in various ways.

SAURABH TYAGI

INTRODUCTION

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 8 models of passenger cars across segments. The A2 segment includes the EON, Santro, i10 and the i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe.

HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMIL’s total production capacity to 600,000 units per annum.

In continuation with its commitment to providing Indian customers with cutting-edge global technology, HMIL has set up a modern multi-million dollar research and development facility in the cyber city of Hyderabad. It aims to become a centre of excellence for automobile engineering and ensure quick turnaround time to changing consumer needs.

As HMC's global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 115 countries across EU, Africa, Middle East, Latin America and Asia Pacific. It has been the number one exporter of passenger car of the country for the sixth year in a row. To support its growth and expansion plans, HMIL currently has a 336 strong dealer network and 721 strong service points across India, which will see further expansion in 2011.

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|Since inception, HMIL has dominated the automobile market with the reputation of being the fastest growing automobile manufacturer in India.|
|HMIL's growth has been driven by volume-oriented revenues coupled with technological soundness and superior designs. |
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|A major force in the Indian automobile scenario, HMIL is the second largest manufacturer in India. Focusing on the latest technologies and |
|innovative marketing strategies, HMIL has carved out a niche for itself in the market today with most of its models leading in |
|their respective segments. It’s been a long journey from just 8,447 units in 1998, till today when HMIL has become a key player |
|in driving the industry growth year after year. |
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|In calendar year 2010 (Jan – Dec) HMIL grew by 7.8% cumulatively registering total sales of 603,819 units as against 559,880 units of 2009 |
|with domestic sales surging by 23.1% over 2009. Domestic sales accounted for 356,717 units in 2010 as against 289,863 in the year 2009. |
|Overseas sales accounted for 247,102 units as against 270,017 units in 2009 which reflects a decline of 8.5% for the calendar year 2010. |

Hyundai Corporate Philosophy

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The 5 core values we have defined as part of our new corporate philosophy are tents that have existed in us throughout our history, and are principles that all employees promise to further foster in our organization. • [pic] • [pic] • [pic] • [pic] • [pic]

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STATEMENT

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hyundai profile

management

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Not satisfied by today’s performance, we think that the true repayment for our customers’ love is the continuous pursuit of tomorrow’s goals. This is the beginning of Hyundai Motor Company’s endless race as a leading global firm creating continuous value.

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Hyundai Motor Company, as it expands on the world stage, completed its sixth overseas full-cycle production facility in St. Petersburg, Russia, in 2010. The Russian plant is capable of producing 150,000 cars per year, and will be a stepping-stone for Hyundai’s expansion in the European market. In China, a third plant with an annual capacity of 400,000 units is under construction, joining two plants that can make 600,000 cars per year. A Brazil factory, which will be completed in 2012, will solidify Hyundai’s position in the largest Latin American market.
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In 2010, Hyundai Motor Company achieved a significant accomplishment, increasing global sales by 16.3 percent over 2009, selling 3.61 million vehicles in the midst of ongoing global economic tumult. In America, the Sonata and Tucson (ix35) helped push annual sales to more than 500,000 units for the first time. In China and India the release of specialized models for the local markets led to sales of 700,000 and 600,000 units, respectively. In 2011, Hyundai Motor Company has set the goal of increasing internal competitiveness and reaching 3.9 million sales. We will make this an even more successful year by maximizing brand value in developed markets and expanding sales capacity in emerging markets.
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Hyundai Motor Company was included in “100 Best Global Brands” of 2010 published by the brand consultancy Interbrand for the sixth straight year. After joining the 100 best global brands in 2005 at position 84, Hyundai has steadily increased its position, to 65th overall in 2010, with a brand value of $5 billion, showing 9.3 percent growth over 2009. This is an impressive result when compared to a 2.8 percent average in the business sector. It was possible by Hyundai’s diverse portfolio and remarkable success in China, U.S. and emerging markets. Hyundai will continue to push itself to provide even better service and to improve quality in order to imprint the idea that Hyundai equals to a global premium brand in our customers’ minds.

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For the third straight year, U.S. auto publication Ward’s Auto World picked Hyundai’s Tau engine as one of the industry’s 10 Best Engines. The current Tau is a direct-injection engine with a 5,000 cc capacity, greater than the previous 4,600 cc engine, and boasts world-class performance with a maximum torque of 429 HP (435 ps) and maximum torque of 376 lb·ft (52.0 kg·m). Ward’s Auto reconfirmed Hyundai’s core engine technology and quality in stating the reasons for selection: “With the flawless design, expanded capacity, direct-injection system and remarkable performance, it proved that Korean cars have grown to a respectable position among the world’s luxury brands.” Going forward, Hyundai will continue to strive in high-efficiency R&D and will concentrate on technical ability, in order to become an eco-friendly global leader

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Influential German auto magazine Autobild gave its highest quality award to Hyundai Motor Company in 2010, beating out 19 global automakers. The award was based on a number of criteria, including a durability test, an owner questionnaire and a dealer-blind test. Hyundai’s quality was demonstrated in all areas, and we received especially high scores in the 100,000-kilometer driving durability test and the service and maintenance fields.
Also in 2010 the Accent was selected for first place among small cars in the Initial Quality Study (IQS) published by the U.S. market research firm J.D. Power. Among medium-sized cars, the Elantra (badged as Avante in some markets) won third place for “Best in Class.” The Sonata and Genesis were each fourth in their class, and the Tucson rose to fifth. Most Hyundai was evaluated by J.D. Power scored in the Top Five.
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The Santa Fe was selected as the 2011 Top Safety Pick by the U.S. Insurance Institute for Highway Safety (IIHS). The IIHS, which is a trusted authority in safety evaluation, granted a “Good” ranking, the top rating, to the Santa Fe in all safety tests for frontal, side and rear collisions and roof safety. In addition, the Tucson (badged as ix35 in some markets) obtained the top score of five stars in the new-car safety evaluation of Euro NCAP.
Because our leading level of safety has been recognized by international authorities, we expect that the trust placed in Hyundai cars, not only by the U.S. and European markets but around the world, will only increase. • [pic] • [pic]

MANUFACTURING

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+ Ulsan Factory, the largest single factory in the world

Ulsan is Hyundai’s main factory, made up of five independent factory facilities on a 5 million square-meter site, where over 34,000 employees produce an average of 5,400 vehicles per day. In addition, it has a dedicated pier where three 50,000-ton ships can dock at once, and has been called a “factory in a forest,” with 58,000 planted trees and cutting-edge environmental protection facilities.
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+ Asan Factory, where automotive quality is in the air

Asan is a fully self-sufficient factory that produces 300,000 large passenger cars annually for strategic export. With a bright and refreshing factory environment centered on people and their environment, this factory proves that the quality of the work environment translates to the quality of the vehicle.

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+ Jeonju Factory, world’s largest production center

for commercial vehicles The Jeonju factory, with an annual production capacity of 125,000 vehicles, is a specialized factory for commercial vehicles, making trucks larger than 2.5 tons and medium-to-large buses for 25 passengers or more.
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+ The U.S. factory, pride of Alabama In its first year in 2005, the Alabama factory reached 10th place among 37 North American factories for quality. Since 2009, it has been continuously selected as the North American automotive factory with the greatest productivity, and in 2010 it achieved an annual production record of 300,000 units.

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+ The China factories, keeping pace with the world’s biggest market The China factories have a total annual production capacity of 600,000, with the establishment of a second factory capable of producing 300,000 units per year. To keep pace with the rapidly expanding Chinese market, a third factory is under construction and will be finished by 2012, bringing total China capacity to 1 million cars per year.

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+ The India factories, the world’s best base camp for the production and sale of small cars The India factories are integrated facilities that can independently handle functions ranging from R&D to testing, manufacturing and sales. A second factory was built in 2008, raising annual capacity to 600,000 cars per year, and India has become the production base for the i10, the first model exclusively made for overseas markets. The i10 is exported to 120 countries. In 2010, 600,480 vehicles were made in India and 603,819 were sold.

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+ The Czech factory, a beachhead for expanding European market share The Czech plant, located in central Europe, exceeded 300,000 total units produced in November 2010, only two years after production began in November 2008. In addition, Hyundai was the first automotive manufacturer to be awarded the “Start Plus” quality award by the Czech Quality Award Association, further solidifying the plant as a beachhead for expansion of European market share.
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+ The India factories, the world’s best base camp for the production and sale of small cars The Russia factory, which began mass production in 2011, has an annual capacity of 150,000 cars. This factory is staffed by skilled employees trained in Korea and the Czech Republic, and focuses on strengthening designs to meet Russian local needs. In particular, we customized the Solaris (Accent) for Russian market with stronger flexibility and dynamism, in view of the Russian driving culture, climate and roads. The Solaris has been selected as the Best Small Car by Klaxon, one of Russia’s top three automotive magazines.
+ The Turkey factory, preparation for targeting the European market The Turkey factory, expanded in March 2007 from an annual production of 60,000 units to 100,000, is in a strategic location connected to Europe, Africa and the Middle East; by localized manufacture of the Accent and i20, this plant contributes greatly to expansion of exports. tion record of 300,000 units.

+ The Brazil factory, gateway to the Latin American market The Brazil factory will serve as a gateway for the Latin American market by establishing a production base in the region’s largest market. After the groundbreaking ceremony in February 2011, the plant is planned to begin producing small passenger cars with a style suited to the Brazilian market in 2012, greatly expanding Hyundai’s market share.

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RESEARCH & DEVELOPMENT

Anchored by Hyundai·Kia R&D Motors Center in Korea, we are building a global R&D network spanning the US, Europe, Japan and India.
This extensive network helps us develop designs and localized models that best satisfy regional markets, thereby driving our growth into a global best automaker.
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+ Technical research center in Namyang, Korea Hyundai’s technical research center in Hwaseong City, Gyeonggi Province, is a world-class integrated research center with a planning building, design building, power train building, wind tunnel facility, collision testing facility and integrated proving ground. Over 10,000 researchers are working constantly to develop vehicles with world-class performance, quality and environmental friendliness.
+ Mabuk environmental technology center, Korea The Mabuk environmental technology center in Yongin City, Gyeonggi Province, is advancing in the research of technologies that can lead the eco-friendly automobile industry, such as the development of next-generation environmentally friendly vehicles, including hydrogen fuel-cell cars. Mabuk also works on automotive recycling technologies and eco-friendly clean production.
+ Europe technical center Near Frankfurt, Germany, designed as a high-tech multifunctional building with an area of 33,058 square meters, the Europe technical center includes engineering centers for the development of high-quality automobiles as well as the development of engines suited to European environmental regulations.

+ India technical center Located in Hyderabad, India’s IT city, the India technical center is actively supporting the design and documentation of automobiles as well as the development of products suited to India.

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+ U.S. technical center With headquarters in Ann Arbor, Mich., a technical center and a proving ground in California, the U.S. technology center is a cutting-edge institute that oversees automotive research and development suited to American driving expectations.

+ Proving ground in California, USA The California proving ground is 10 times the size of the Namyang facility, sprawling over 17.5 million square meters with more than 250 kilometers of track, costing $60 million. The largest high-speed circuit has an elliptical three-lane track 10.4 kilometers long, and can be driven at speeds of up to 250 km/h.
+ U.S. Design Center Located in Irvine, Calif., the U.S. design center is a sprawling facility where top designers gather to swiftly analyze and create design appealing to customers around the world.
+ Japan technical center Located in Chiba, the Japan technical center develops cutting-edge electronic and hybrid technologies.

QUALITY & SERVICE MANAGEMENT

A bright tomorrow can only be reached by the greatest effort today. To demand the best in quality and customer service is the greatest task that Hyundai faces.

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Hyundai’s philosophy is that our most important promise to the customer is top quality. To keep this promise, Hyundai works to become a most-wanted brand through expansion of its top quality image.

SERVICE MANAGEMENT, DETAILED INTEREST & CONCERN

Our “before-service” program, offered worldwide, goes looking for the customer before the customer comes looking for us. In addition, Hyundai operates HGSI, an improved customer satisfaction index, that is the basis for evaluating and improving the overall level of service to achieve greater customer satisfaction. In order to provide the same premium service worldwide, regardless of dealer, Hyundai provides an elite dealer certification for superior dealers and a Hyundai Training Program to provide an additional of service.
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MILESTONES ACHIEVED

• 1996: Hyundai Motor India Limited was established at its first plant near Chennai.

• 1998: the first Santro was produced.

• 2000: Hyundai launched its 100,000th car from Chennai. It also launched the Zip drive. Santro crossed 100,000 cars in sales and exported 760 Accents and Santro cars to Algeria.

• 2001: The 200,000th car was rolled out. The new look hatchback Santro and luxury sedan Sonata were launched.

• 2002: the 1.1 litre E-Epsilon engine was launched globally. In 2002, the 300,000th car of Hyundai was launched with the launch of the Accent Viva. The Santro Automatic Transmission as well as the Accent CRDi were launched.

• 2003: Hyundai started exports to Latin America. It rolled out the 400,000th car. It started exporting the Santro Xing and SUV Terracan in the same year.

• 2004: Hyundai Motors India Limited crossed sales figure of 100,000 in the export market.

• 2005: Santro became known as the largest selling car of Hyundai. Hyundai launched the SUV Tuscon. It also launched the Global Dealer Management System. This was a great “launch” year for Hyundai as it launched the Santro Xing with eRLX technology, the Sonata, and the export version of its Getz car – the GLE. It also exported its 200,000th car overseas.

• 2006: Hyundai launched its 1, 000,000 car and also launched the HMIL Foundation. It launched both the Hyundai Verna – in Petrol and Diesel. It exported its 300,000th car.

• 2007: the company launched the Getz Prime, Verna CRDiSx, the Sonata CRDi Automatic, the Santro CNG and exported its 400,000th car.

• 2008: Hyundai inaugurated its 2nd plant in Chennai, and launched the following cars: i10 with the Kappa engine, Santro Eco and the i20 hatchback.

• 2009: Hyundai launched many cars- the new Sonata Transform, the new Verna Diesel Automatic, and the i10.

• 2010: Hyundai launched the i10 electric car in India. This was the year it had 10 lakh car exports, launched the Verna transform, had 30 lakh sales, including 20 lakh domestic sales. It also launched the all new next Generation i10, and the Santa Fe.

|Hyundai Motor India Foundation(HMIF) |
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|HMIF was formed in the year 2006 with the purpose of 'giving back' to society and to initiate Corporate Social Responsibility (CSR) |
|activities in the areas of health care, educational and vocational training, environment, road safety, art, science, technology,|
|etc. HMIF gets its direct funding from HMIL's earnings as it contributes Rs.100 for every car sold in the Indian market to enable |
|HMIF to carry out its social activities. |
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|Happy Move |[pic] |
|Hyundai Motor India Foundation (HMIF), as part of its | |
|Corporate Social Responsibility program recently | |
|organises the 'Happy Move Global Youth Volunteers | |
|camp'. As part of the initiative, students from India | |
|and Korea are work together towards a common cause of | |
|community development. The activities in the camp are | |
|focused on education and renovation activities. The | |
|'Happy Move Global Youth Volunteers Camp' is also | |
|supported by Field Services and Intercultural Learning| |
|(FSL), an Indian NGO India, and International Workcamp| |
|Organisation (IWO), an NGO from Korea. | |
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|Hyundai Traffic Squad |[pic] |
|Students Traffic Volunteer Scholarship Scheme is an | |
|initiative by HMIF to sponsor the 'economically | |
|backward' college students and also help in managing | |
|traffic better. A group of carefully chosen students, | |
|after proper training by the local traffic police, | |
|work as traffic marshals at busy intersections in | |
|conjunction with the traffic police to control and | |
|manage traffic. | |
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|The students are paid a stipend for their efforts and this scheme is successfully running in the cities of New Delhi, Chennai and |
|Kolkata. HMIL will further expand the scheme to other cities of India |
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|Educational and Vocational Training Program |[pic] |
|HMIL, under the aegis of HMIF is committed to the task| |
|of improving conditions in local schools around | |
|Sriperumbudur as well as nationally. At regular | |
|intervals it donates chairs, tables, computers to the | |
|schools to create a better environment for educating | |
|children. Till date, over 20,000 school students have | |
|benefited through this program. HMIF has adopted ITI's| |
|in Assam and Ulundurpet to equip them with latest | |
|infrastructure facilities and also provides employment| |
|opportunities to students who graduate from here. | |
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|Medical Camps for Neighbourhoods |[pic] |
|HMIF conducts a number of free Medical Camps. Apart | |
|from this, the Foundation has also entered into an | |
|agreement with Sri Ramachandra Medical University for | |
|operating a Mobile Health Clinic in villages between | |
|Poonamalee and Kanchipuram. The mobile clinic will | |
|have a Medical Officer, Pharmacist, Nurse, Attendant | |
|and maintain a regular supply of medicines. The van | |
|has a Satellite link which enables it to be in direct | |
|contact with the hospital and get assistance and | |
|advice even in the remotest of villages. | |
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|Hyundai Driving School | |
|As part of skill development, driving school was | |
|started by HMIF to train unemployed youth in | |
|Kancheepuram & Thiruvallur Dist.Three batches (100) | |
|had been trained during 2009 and this will be an | |
|ongoing programme. | |
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|ZONAL OFFICES |
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|Central 1 |Central 2 |
|Delhi |Lucknow |
|A-30, Mohan Cooperative Industrial |605, 20-A, Rattan Square Complex, Vidhan Sabha Marg, Lucknow- |
|Estate, Mathura-Road, New-Delhi-110044 |226001 |
|Tele: 011- 41678800 |Tele: 0522- 6714600 |
|Fax: 011- 41678811 |Fax: 0522- 6714611 |
|email: atul@hmil.net |email: atul@hmil.net |
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|East 1 |East 2 |
|Kolkata |Guwahati (Branch Office) |
|DN-27, Mira Towers, 7th Floor, Sector-5, Salt |Ganpati Enclave, 3rd Floor.Urubari,G.S.Road, Opp. Bora |
|Lake,Kolkata-700091 |Service,Gowahati-781007 |
|Tele: 033- 40060045 |Tele: 0361- 2466173-74 |
|Fax: 033- 40060050 |Fax: 0361- 2466175 |
|email: vikas.sahoo@hmil.net |email: eroscca@hmil.net |
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|West 1 |West 2 |
|Mumbai |Ahmedabad |
|Business Square,A/102, First Floor, Chakala, |1st Floor, City Mall,Near Rajpath Club, S.G.Road,Dodekdev, |
|Andheri-Kurla Road Andheri East Mumbai-400069 |Ahemdabad. |
|Tele: 022- 40969000 |Tele: 079- 66133000 |
|Fax: 022- 40969030 |Fax: 0179- 6633017 |
|email: sunilgupta@hmil.net |email: sunilgupta@hmil.net |
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|South 1 |South 2 |
|Chennai |Hyderabad |
|NP 54, Developed Plot, Thiru Vika Industrial Estate, |Gayathri 6-3-1239/2/B/1,Renuka Wnclave, Somajiguda,Rajbhavan |
|Ekkaduthangal, Guindy Chennai-600032 |Road, Hydrabad-82 |
|Tele: 044- 42204600 |Tele: 040- 64631130/31/32/43 |
|Fax: 044- 42119530 |Fax: 040- 23303566 |
|email: 271491@hmil.net |email: 271491@hmil.net |
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|North | |
|Chandigarh | |
|DLF Tower-3, 3RD Floor,Rajeev Gandhi Chandigarh | |
|Technology Park, Chandigarh-160101 | |
|Tele: 0172- 6605000 | |
|Fax: 0172- 6605000 | |

CARS OFFERED BY HYUNDAI MOTORS

Passenger ( new zealand )

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Equus
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Genesis
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Veloster
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Azera
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Sonata
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Elantra
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Accent
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Tucson / ix35 • [pic] ix20 • [pic]
H-1

PASSENGER ( INDIA )

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HYUNDAI SWOT ANALYSIS

1. Strengths
The Quality Advantage
Hyundai owners experience fewer problems with their vehicles than any other car manufacturer in India (J.D. Power IQS Study). The Santro was chosen the best in the premium compact car segment and the Getz in the entry level mid - size car segment across several parameters. This study measures owner in terms of design, content, layout and performance of vehicles across several parameters.
A Buying Experience Like No Other
Hyundai has a sales network of 250 state-of-the-art showrooms across 189 cities, with a workforce of over 6000 trained sales personnel to guide our customers in finding the right car. Our high sales and customer care standards led us to achieve higher nameplate in the J.D. Power SSI Study.
Quality Service across 1036 Cities
In the J.D. Power CSI Study Hyundai scored the highest across all 7 parameters: least problems experienced with vehicle serviced, highest service quality, best in-service experience, best service delivery, best service advisor experience, most user-friendly service and best service initiation experience.The 92% of Hyundai owners feel that work gets done right the first time during service. The J.D. Power CSI study also reveals that 97% of Hyundai owners would probably recommend the same make of vehicle, while 90% owners would probably repurchase the same make of vehicle.

2. Weaknesses
Commodity Price Risks
Hyundai commodity price risks to higher costs due to changes in prices of inputs such as steel, aluminum, plastics and rubber, which go into the production of automobiles.In order to mitigate these risks, the company continues to attempts to enter into long term contracts based on its projections of prices. In a volatile commodity market, where your company gives top priority to ensuring smooth availability of inputs, long term contracts are helpful. They also help minimize the impact of growing input prices. Conversely, long term contracts dilute the benefits, if any of a decline in input prices.
Exchange Rate Risk
The company is exposed to the risks associated with fluctuations in foreign exchange rates mainly of import of components & raw materials and export of vehicles. The company has a well structured exchange risk management policy. The company manages the exchange risk by using appropriate hedge instruments depending on the prevailing market conditions and the view on the currency.

3. Opportunities
Leading Growth
As the market leader, company led the growth in the passenger car sector last year. Hyundai sales went up 30% to 4,72,000 units. This, as I said earlier, is the highest annual sale since company began operations 20 years ago. Hyundai also gained market share, mainly on account of its performance in the competitive A2 segment where it increased its share from 40.3% in 2005-06 to 47.7% in 2006-07. The record sales performance was reflected in the financials. Net Sales (excluding excise) grew by 31% to Rs 93,456 million. Operating Profit Margin increased from 0.8 % in 2005-06 to 4.7 % in 2006-07. Profit after Tax jumped 270% to Rs 5421 million.

4. Threats
Risk Factors
In the course of its business, Hyundai is exposed to a variety of market and other risks including the effects of demand dynamics, commodity prices, currency exchange rates, interest rates, as well as risk associated with financial issues, hazard events and specific assets risk. Whenever possible, we use the instrument of insurance to mitigate the risk.
Business Risks
The automotive industry is very capital intensive. Such investments require a certain scale of operation to generate viable returns. These scales depend on demand. Although 2005-06 was year of continued growth for the Indian economy, whether this growth momentum will continue has to be seen.

Threats from Competitors
Maruti Udyog Limited
For the fiscal year ended December 2006, Maruti generated revenues of $193,517 million, an increase of 4.3% from the previous year. The company reported a net income of $2,805 million for fiscal 2005, down 26.6% from the previous year.

Tata Motors Limited
In the 2006 fiscal year, Tata Motors generated revenues of $3,542.2 million (INR154,935.2 million). The company made a net profit of $185 million (INR8,103.4 million) in the 2006 fiscal year.

WORK CITED

• http://worldwide.hyundai.com/

• http://www.hyundai.com/in/en/main/

• http://wiki.answers.com/Q/What_is_the_SWOT_analysis_of_Hyundai

• http://www.indiandrives.com/category/make/hyundai

• http://en.wikipedia.org/wiki/Hyundai_Motor_Company