Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. The most common in the list are soaps, detergent, shampoo, foods. These items are meant for daily of frequent consumption and have a high return.. Maggi instant noodle is the major Nestle flagship brand which dominated the Indian instant noodles market for nearly three decades, according to data by market research firm Nielsen. Maggi products have been loved by Malaysia family generations. Malaysia is a melting pot of cultures united through their love for food. Through home-cooked food, families come together and share simple joys of life. In today’s fast-paced lifestyle, the struggle for times has made such occasions rare, slowly dissipating the beauty of homemade meals and togetherness. Maggi’s mission is to bring back the charm and wonders of cooking and sharing by offering a wide range of products and solutions to support mothers to prepare tasty and balanced meals for their family everyday. All Maggi products are locally produced in Malaysia are halal.
Initially Nestle tried to position the noodles to working women since it was more convenient. Top Ramen is the second largest Noodles brand in India trying hard for the past 18 yeaers to be at Maggi Noodles, Top Ramen is a global brand from Nissin. Launched in 1991, Top Ramen has been trying all possible marketing tools to dethrone Maggi. Maggi has many competitors, the brand loyalty of Maggi is very low and thee is a high chance of shifting to a competitor’s product. So Nestle needs to increase its advertisements portraying Maggi as a healthy product and also need to come up with flavours that are in keeping with the customer preferences. Over the years, Maggi has become a household brand name in Malaysia. It’s common for every household to have at least one Maggi product in their kitchen cupboard like noodles or sauces. Maggi was also honoured with the silver award in foodstuff category for two consecutive years at the PUTRA Brand Awards. Overtime, Maggi has greatly extended its product range. So much consumers order “Maggi Goreng” at mamak stalls. The first two flavours of Maggi 2-minute noodles launched in Malaysia were curry and chicken, these two remain the most popular today. Nestle changed the formulation of Maggi 2-minute noodle around the same time which was rejected by the consumers. As a result, sales of Maggi noodles declined with the company finally bringing back the old formulation in 1999 to arrest drop in sales. Meanwhile, Indo Nissin had also become complacent, and Maggi was able to quickly console date its position as the leader. When Maggi repositioned itself as a healthy food, Top Ramen should have followed suit since the market was moving towards healthy foods. When Maggi launched its rice noodles, Top Ramen should have followed since it could have added value to the brand. Maggi 2-minute noodles range now includes even more delicious flavours and popular local favourites such as Mee Goreng, Hot Cup, Hot Bowl. Maggi Hot Cup, Hot Bowl is all-in-one seasoning that balances salt, flavour enhancer, fresh fried onions and garlic with pinch.

Choosing a pricing objective and a related strategy requires marketers to carefully consider their business and financial goals, the state of the market.