Free Essay

I Am New Member.

In: Business and Management

Submitted By vumai
Words 1476
Pages 6
Chapter 3 Information Systems, Organizations, and Strategy

103

I N T E R A C T I V E S E S S I O N : T E C H N O LO GY
IS THE IPAD A DISRUPTIVE TECHNOLOGY?
Tablet computers have come and gone several times before, but the iPad looks like it will be different. It has a gorgeous 10-inch color display, a persistent WiFi Internet connection, potential use of high-speed cellular networks, functionality from over 250,000 applications available on Apple’s App Store, and the ability to deliver video, music, text, social networking applications, and video games. Its entry-level price is just $499. The challenge for Apple is to convince potential users that they need a new, expensive gadget with the functionality that the iPad provides. This is the same challenge faced by the iPhone when it was first announced. As it turned out, the iPhone was a smashing success that decimated the sales of traditional cell phones throughout the world. Will the iPad do likewise as a disruptive technology for the media and content industries? It looks like it is on its way. The iPad has some appeal to mobile business users, but most experts believe it will not supplant laptops or netbooks. It is in the publishing and media industries where its disruptive impact will first be felt. The iPad and similar devices (including the Kindle
Reader) will force many existing media businesses to change their business models significantly. These companies may need to stop investing in their traditional delivery platforms (like newsprint) and increase their investments in the new digital platform. The iPad will spur people to watch TV on the go, rather than their television set at home, and to read their books, newspapers, and magazines online rather than in print.
Publishers are increasingly interested in e-books as a way to revitalize stagnant sales and attract new readers. The success of Amazon’s Kindle has spurred growth in e-book sales to over $91 million wholesale in the first quarter of 2010. Eventually, e-books could account for 25 to 50 percent of all books sold.
Amazon, the technology platform provider and the largest distributor of books in the world, has exercised its new power by forcing publishers to sell e-books at $9.95, a price too low for publishers to profit. Publishers are now refusing to supply new books to Amazon unless it raises prices, and Amazon is starting to comply.
The iPad enters this marketplace ready to compete with Amazon over e-book pricing and

distribution. Amazon has committed itself to offering the lowest possible prices, but Apple has appealed to publishers by announcing its intention to offer a tiered pricing system, giving publishers the opportunity to participate more actively in the pricing of their books. Apple has agreed with publishers to charge $12 to $14 for e-books, and to act as an agent selling books (with a 30% fee on all e-book sales) rather than a book distributor. Publishers like this arrangement, but worry about long-term pricing expectations, hoping to avoid a scenario where readers come to expect $9.99 e-books as the standard.
Textbook publishers are also eager to establish themselves on the iPad. Many of the largest textbook publishers have struck deals with software firms like
ScrollMotion, Inc. to adapt their books for e-book readers. In fact, Apple CEO Steve Jobs designed the iPad with use in schools in mind, and interest on the part of schools in technology like the iPad has been strong. ScrollMotion already has experience using the Apple application platform for the iPhone, so the company is uniquely qualified to convert existing files provided by publishers into a format readable by the iPad and to add additional features, like a dictionary, glossary, quizzes, page numbers, a search function, and high-quality images.
Newspapers are also excited about the iPad, which represents a way for them to continue charging for all of the content that they have been forced to make available online. If the iPad becomes as popular as other hit products from Apple, consumers are more likely to pay for content using that device. The successes of the App Store on the iPhone and of the iTunes music store attest to this. But the experience of the music industry with iTunes also gives all print media reason to worry. The iTunes music store changed the consumer perception of albums and music bundles. Music labels used to make more money selling 12 songs on an album than they did selling popular singles. Now consumers have drastically reduced their consumption of albums, preferring to purchase and download one song at a time. A similar fate may await print newpapers, which are bundles of news articles, many of which are unread.
Apple has also approached TV networks and movie studios about offering access to some of their top shows and movies for a monthly fee, but as of yet the

104

Part One Organizations, Management, and the Networked Enterprise

bigger media companies have not responded to
Apple’s overture. Of course, if the iPad becomes sufficiently popular, that will change, but currently media networks would prefer not to endanger their strong and lucrative partnerships with cable and satellite TV providers. (See the chapter-ending case study.)
And what about Apple’s own business model?
Apple previously believed content was less important than the popularity of its devices. Now, Apple understands that it needs high-quality content from all the types of media it offers on its devices to be truly successful. The company’s new goal is to make deals with each media industry to distribute the content that users want to watch at a price agreed to by the content owners and the platform owners
(Apple). The old attitudes of Apple (“Rip, burn,

CASE STUDY QUESTIONS
1. Evaluate the impact of the iPad using Porter’s competitive forces model.
2. What makes the iPad a disruptive technology?
Who are likely to be the winners and losers if the iPad becomes a hit? Why?
3. Describe the effects that the iPad is likely to have on the business models of Apple, content creators, and distributors.

distribute”), which were designed to sell devices are a thing of the past. In this case of disruptive technology, even the disruptors have been forced to change their behaviors.
Sources: Ken Auletta, “Publish or Perish,” The New Yorker, April 26,
2010; Yukari Iwatani Kane and Sam Schechner, “Apple Races to
Strike Content Deals Ahead of IPad Release,” The Wall Street
Journal, March 18, 2010; Motoko Rich, “Books on iPad Offer
Publishers a Pricing Edge,” The New York Times, January 28, 2010;
Jeffrey A. Trachtenberg and Yukari Iwatani Kane, “Textbook Firms
Ink Deals for iPad,” The Wall Street Journal, February 2, 2010; Nick
Bilton, “Three Reasons Why the IPad Will Kill Amazon’s Kindle,”
The New York Times, January 27, 2010; Jeffrey A Trachtenberg,
“Apple Tablet Portends Rewrite for Publishers,” The Wall Street
Journal, January 26, 2010; Brad Stone and Stephanie Clifford, “With
Apple Tablet, Print Media Hope for a Payday,” The New York Times,
January 26, 2010; Yukari Iwatani Kane, “Apple Takes Big Gamble on
New iPad,” The Wall Street Journal, January 25, 2010; and Anne
Eisenberg, “Devices to Take Textbooks Beyond Text,” The New York
Times, December 6, 2009.

MIS IN ACTION
Visit Apple’s site for the iPad and the Amazon.com site for the Kindle. Review the features and specifications of each device. Then answer the following questions: 1. How powerful is the iPad? How useful is it for reading books, newspapers or magazines, for surfing the Web, and for watching video? Can you identify any shortcomings of the device?
2. Compare the capabilities of the Kindle to the iPad.
Which is a better device for reading books?
Explain your answer.
3. Would you like to use an iPad or Kindle for the books you use in your college courses or read for pleasure instead of traditional print publications?
Why or why not?

Support activities make the delivery of the primary activities possible and consist of organization infrastructure (administration and management), human resources (employee recruiting, hiring, and training), technology
(improving products and the production process), and procurement (purchasing input).
Now you can ask at each stage of the value chain, “How can we use information systems to improve operational efficiency, and improve customer and supplier intimacy?” This will force you to critically examine how you perform value-adding activities at each stage and how the business processes might be improved. You can also begin to ask how information systems can be used to improve the relationship with customers and with suppliers who lie outside the firm’s value chain but belong to the firm’s extended value chain where they are absolutely critical to your success. Here, supply chain management systems

Similar Documents

Premium Essay

Personal Review

...PART A I am currently working with Aon Insurance Managers (Malta) PCC Ltd as an Office Administrator. They provide captive insurance management services and Protected Cell Company (PCC) facilities to clients and have been incorporated since 2005. Below is my personal skills audit template which evaluates my present skill levels: (I have provided 2 different skills levels ‘red’ is my present skill & ‘blue’ is where I would like to be at the end of HND course.) SKILL | TYPICAL DESCRIPTORS | SKILL LEVELLow High | SPECIFIC COMMENTS | Organisation and time management | Prioritising, dealing with paperwork; interruptions; planning your day. | 1 2 3 44 5 | As an administrator within a captive insurance management company I deal with different tasks for various clients we handle and perform duties for management as well. I deal with all staff members on a daily basis, and find that the best way in order for me to keep time management is by prioritizing and using a daily list. In my role I find there are many interruptions such as answering the telephone, answering doors, etc, however one must not allow these interruptions to distract them or let them get in the way of finishing their projects. Although each day brings its pressure and deadlines, I believe that I am well on my way to adapting to project management and building my skills. However always willing to learn new techniques which will improve this area. | Decision making and......

Words: 1554 - Pages: 7

Premium Essay

Engineer

...firstly , I am going to talk about my career and academic progress . secondly, I will provide my personal reflection and perspectives of writing a business plan as a team for our (MK3035 Discovering entrepreneurship) module. In 2006, I enrolled to business ICS a centre part of the university of Sussex in Brighton to do my foundation year in business management. During the foundation year I got an interest for economics and that made me continue my studies at Sussex university but after the first term I found difficulties with studying pure economics , I wanted to study at Sussex the year after but I applied late that what made me look for universities which start later. During that time I got the chance to work in MacDonald's restaurant in Brighton marina while applying for universities that made me feel more responsible and experience interacting with consumers practically and made me understand some of the modules we were studying much more and put some theories into practice. I applied for few February starting universities and I got the first acceptance from university of east London, I found a challenge to move from Brighton to London at first but soon a got used to London life style and also adapted the university lifestyle. Moreover, I am developing my interest for media; I have taken 3 short courses until now. that opportunity made me have relations with important people in the media field and also meet ambitious media students from the middle east, I have......

Words: 1004 - Pages: 5

Free Essay

Learning

...Visual, Auditory and Kinaesthetic. People who with visual learning style favoritism for seen or inspect things. For example: pictures, demonstrations, display, films, diagrams, handouts, and flip chat. Beside this, this person will always use the words like` let’s have a look at that’ ` show me’ or ` let’s have a look at that’. Apart from this, they will read the instructions or watching someone else do it first in order to be the best one when perform a new task. This people will write the instruction and direction in order to work from lists. Next, a person who with an auditory learning style, they have a preference for transfer the information by listening of the others people or self spoken, noise and sounds. These people will always use the words like `let’s talk it over’ or `tell me’. These kind of people will concentrate listening to the instructions and they also happy being given spoken instructions over the telephone and can remember all the words to songs that they hear in order to be the best one when perform a new task. Apart from this, the person with a...

Words: 3551 - Pages: 15

Free Essay

Computer

...| New: Electronics and Communication Engineering Questions ! | ------------------------------------------------- Top of FormBottom of Form | * Home * Aptitude * Logical Reasoning * Verbal Ability *   GK   * Puzzles * Engineering * Interview * Online Test Tell me about yourself.@ : Home > HR Interview > HR Interview Room | | | Points to remember before you attend this interview question: * Assume, now you are sitting in front of the HR manager. * Take the initiative to attend this question and tell your real answers. | Abdul Rahim said: (Thu, Mar 6, 2014 08:50:16 PM)   | |   | Good morning to all, It's my pleasure to introduce my self in front of you. I am very thanks full to you for giving this opportunity. I am Abdul Rahim, basically I am from Ongole Dist of Andhrapradesh. I Have completed my M.Sc in microbiology from acharya nagarjuna university. We are 7 members in my family including to me. My father was expired my mother is house wife. My hobbies are listening to music and reading books. My strengths are: 1. Hard working. 2. Good team player. 3. Learn very quickly. My weaknesses are: 1. I never leave my work unless and until it should be finish. My short term goal is to pass this interview and start a good career. And my long term goal is to be a successful personality in my field and the society as well. Once again thank you Sir/ madam. | No comments yet  |  Your......

Words: 8812 - Pages: 36

Premium Essay

The Effect of Change on Team Members

...on Team Members Claude Lofton HRM 587 Week One Professor Romuald Stone May 10, 2015 I have decided to take the optional approach to the class project. I will be discussing the work schedule for the skilled team members at Toyota Motor Manufacturing Texas (TMMTX) in San Antonio Texas. This work schedule change was done to provide the company with more man hours to do maintenance on the equipment. I was involved in the change by providing feedback to the different options that were given to skill team members to vote on or give their version on how to increased man hours. And once the change was made I was working the new hours. The company had a minimum of hours that it thought were necessary to do maintenance on equipment (30,000 hours a year), it was not meeting those goals. Toyota thought process is that change to make a process work better for the company is something that should be always ongoing, so several ideas were brought up for discussion. At TMMTX when an idea for change is thought up it is goes through management and team members to get feedback of the proposal. None of the proposal or feedback that would change the proposal would increase the necessary man hours to do the work, so the suggestion from a team member that worked at DuPont suggested their work schedule. This schedule was looked at and passed through management and team members, than voted on and approved with a majority. The work schedule that skill team members were......

Words: 592 - Pages: 3

Free Essay

Bill

... Personal Learning Paper How do I learn? How does my learning impact my growth? Learning Style: I believe that learning is a process by which we acquire knowled ge, skills and values through s tu dy, experience or practice. Learning is continuous process and it doesn’t happen all at once. It builds up throughout our life as we get more & more aware about the world. All of us go through various phases of learning cycle. One such cycle is proposed by Kolb’s. In accordance with Kolb’s model; I h ave Diverger way of learning , which is a combination of learning through Concrete Experience and Reflective Observation. I l earn mainly through observation and experience. Diverger’s are good at coming up with new & unique ideas and seeing things from various perspectives. Kolb’s Learning Cycle Learning Style Preference: I believe in experiential learning. I like to receive constructive feedback. Being an engineer, it is ingrained in me to question profusely until I am satisfied with the understanding of the matter. . I am a rational thinker. I assess & evaluate situations with divergent thoughts and ask questions to analyze them at depth and form an opinion. Experiential Learning helps me in understanding in a better way. My greatest strength rests on my creative and imaginative mind. Avinash Choudhary Page 2 Personal Learning Paper Enhancing my learning: I would enhance my learning further by improving upon active experimentation. I could learn......

Words: 3198 - Pages: 13

Premium Essay

Leadership

...prove highly helpful to predict the qualities in me and the areas I need to improve in. Basically all the assessments revealed that my natural role will give me a broad indication of the types of legacies I am building as a leader. With that natural (or "default") role in mind, I should ask myself: In what way is my leadership affecting the people who work with and for me? How do I affect the way they work, the way they think, the way they approach a task at work? I tried answering these questions in a "broad strokes" kind of way, and then I went back and ask them again, with particular situations in mind. They made me believe that I can successfully remain in a single leadership position only if I can figure out how to feed my own need for new projects. I do understand that building is not necessarily about invention, but about process of making an invention real. I am constantly energized by new ideas, yet I have the staying power to see them through to fruition. An enhanced understanding of my own natural orientation at work can help me calibrate my leadership, and the dynamics of your organization, more effectively. Self-reflection: Charismatic leadership and Democratic leadership or participative leadership are my styles of leadership. According to me a leader is not the one who heads a team rather he is the one who holds the team together. Whenever working in a team I try to hold and help my team members and see that they are comfortable working with each other,......

Words: 1616 - Pages: 7

Premium Essay

Self Account

...I have been a "manager" since I was born – the manager of my life. My family always encourage me to make decisions on my own, not only in managing my money, allocating my time, but also in selecting secondary school and choosing elective subjects. Therefore I have been trained to be an independent and assertive person. For my future career, I want to make good use of the above attributes and devote myself in management industry. I am a sociable person who grasps every chance to make new friends. I always believe that we can learn things from others through communication. People surrounding us can act as a mirror to help reflect and explore ourselves. In 2012-2013, I joined a study tour to Taiwan and a study tour on traditional culture and art to Korea respectively. Both were organized by HKFYGthe Hongkong Federation of Youth Groups, I was selected to be a leader by teacher in both study tours. As a leader, I was taking the lead in planning the itinerary. Also, I had to facilitate the members to make consensus, take the initiative to communicate with the foreign teenagers and lead my members to complete different tasks assigned by teachers. Through those precious experiences, I have learnt that being able to form a sort of cohesive power is an important criteria of a leader. Also, I am keen on observing people in my daily life. I enjoy exploring people’s strengths and making sense of their needs. I was a committee member of Information and Technology prefect, who was......

Words: 449 - Pages: 2

Free Essay

Leadership Approach Memo

...DATE: February 26, 2015 SUBJECT: Leadership Approach Memo Recently the company made a decision to add a new department. In accordance with the business strategic plan to move into a new market segment, I have been appointed as manager over the new department and will be leading the department’s team with the tasks of meeting the objectives and expectations of the company. I, Tania Malveaux, along with Dawn Foster, Sonya Harriest, Wanda Lawson, and Iris Salas will work as a team to accomplish the goals assigned to our department. Because the company is venturing in to a completely new platform, our team will need to carefully and effectively evaluate all areas so that all objectives can be achieved. As department manager, I will develop a control process to measure the actual performance of my team members and a leadership approach. I have arranged a leadership plan to evaluate my team members, including myself based on a few measurable criteria. The leadership style we will use is a democratic style. An evaluation of the current situation in regards to the culture, urgency, and other factors will be included in this memo. I will also include some theories, guidelines, and best practices. My leadership plan consists of weekly brainstorming sessions to develop and critique new ideas. Two team members will be teaming up to go out and do some benchmarking. I will use personal observations and written reports as control processes to measure performance. We will......

Words: 859 - Pages: 4

Premium Essay

Speech

...First, let me begin by saying it is an honor and privilege for me to be here today and be your new leader. My name is Justin Murray and I am from Paintsville, Kentucky. I recently graduated from Morehead State University with a bachelor’s degree in business. I am married and have a beautiful daughter. Outside of work and family time, I enjoy hunting, fishing, and traveling. When I was approached to take this position, I had four primary interests: this industry, working for a company with a compelling vision, capitalizing on great capabilities, and working with great people. Stan Slap once said, “You can’t sell it outside if you can’t sell it inside.” As I stand before you, these words ring more true when in a leadership role. What is leader? What does it mean to be in the leadership role? Leaders embody those innate qualities that are hard to define and even harder to create parameters for. Leadership does embody being principled, leading by example, and inspiring people to be the best they can be- to be the best for the world. Leaders need to inspire people to take action, to move towards a common goal or vision, and to do to willingly. At any company or organization, challenges and obstacles are continuously presenting themselves. But, how we view them, how we handle them defines us. Do we see them as stepping-stones to where we need to be or obstacles that are holding us back? If we see them as obstacles, then challenges that present themselves will be......

Words: 1363 - Pages: 6

Free Essay

Multicultural Experience Paper

...I attended a non-denominational religious ceremony this past weekend and I must say that it was not what I thought it would be. I became a Christian by way of the Pentecostal denomination and I learned the doctrine when I became a member of the Baptist congregation. I would say that I enjoyed the non-denominational ceremony more because it was a taste of both the Baptist and the Pentecostal forum that I am already accustomed to. I was always curious about the non-denominational ministries. Because to me it did not seem that they could conduct a service without any denomination. It seemed to me that the denominations were created to conduct the service in a particular order. The denominations were thought to be the guidelines of the service. I thought the services would be an indefinite “circus act” without the guideline to be followed. I am happy to say that the “circus act” was not the case. The service was not conducted for a very long time. The Sunday school service was over-extended into the worship service. The content, and the discussion were joyous to participate in. The Praise and Worship portion was very entertaining as everyone participated, including the children. The Pastor allowed whoever wanted to stand and testify the opportunity and the time to speak whatever they had to say. The members had received the message that they needed to hear before the Pastor stood up to speak. Therefore, she dismissed the congregation, without prolonging the service any longer...

Words: 1434 - Pages: 6

Premium Essay

Leadership

...Leadership and Leader Identity Module Code: HR 4033 12/13/2014 LONDON PROPERTY AND FINANCE Word Count: 4370 except conclusions Table of Contents Introductions 4 Self awareness; 4 Importance for managers and leaders; 4 Continuing Personal and Professional Development [CPPD] 5 The CPD procedure is important for managers and leaders as 5 My role in my own organisation and experience of leadership: 6 My role in London Property and Finance: 6 Change in the management and its impacts on my role: 6 Leadership and identity: 8 Leadership- A preface 8 The current literature on leadership contemporary theories and models- A review: 8 Importance of values in leadership behaviour: 8 Self concept and its Importance to leadership effectiveness: 10 Application and relevance of self awareness to my role in London Property and Finance: 10 Leadership Tools and Techniques-A Brief Discussion & Self Analysis 11 Traits leadership 11 Strengths of Trait Theory: 11 Limitations of Trait Theory 11 Implications of trait theory in my job roles: 11 Findings in relation to my practice as a manager/leader: 11 Situation leadership 12 Strength of Situation leadership: 12 Weakness 12 Findings in relation to my practice as a manager/leader: 12 Authentic leadership 12 Strength 12 Weakness 12 Implications in my jobs roles: 13 Findings in relation to my practice as a manager/leader: 13 Self Analysis through leadership Tools –My Methodology 13 The Johari Window 13 Findings in......

Words: 6540 - Pages: 27

Premium Essay

Project Delivery at Autodesk, Inc.

... PROJECT DELIVERY AT AUTODESK, INC. Professor James Marion BUS 518: Project Management Leadership December 11, 2011 Table of Contents Executive Summary 3 Determine how you would manage the morale of the team related to the change management 4 Critique what steps must be taken to ensure that all team members learn of changes 5 Assess the timing of communication as critical to the success of the project 6 Assume that two (2) key members of the were replaced during the executing phase of the project due to family crisis situations. Explain the actions you would take to establish trust and credibility with the remaining project participants involved in the situation 7 References 10 EXECUTIVE SUMMARY Design technology company Autodesk recently expanded its presence in New England with a new headquarters for its Architecture, Engineering, and Construction (AEC) Solutions Division. It is located in Waltham, Massachusetts and the new facility accommodates staff expansions and offers additional space for meeting with its customers, the press, and the community. Autodesk viewed the project as an opportunity to implement several new trends in the building industry, including integrated project delivery (IPD), sustainable design, digital design-to-fabrication, and the technical process underpinning all of them—building information modeling (BIM). According to Phil Bernstein, FAIA, vice president, Industry Strategy and Relations of the AEC Solutions......

Words: 2317 - Pages: 10

Free Essay

Learning Team Charter

...CHARTER | HCS 335 | | All team members participated in the creation of this charter and agree with its contents □ (Please check) | Facilitator: | Bob Vella | | | Course Dates: | 03/25/2014 – 04/28/2014 | | | Highlight Your LT Designation: A B C D Team Members/Personal Information: Team Member Skill Inventory: Areas individual members can contribute/want to develop. Stefani- I have a passion for process improvement and problem solving. I am always looking for new way to improve on my skills. Angela- I would have to say that I am always eager to learn something new! We tend to learn best from one another and I am looking forward to other people’s point of view. Learning Team Goals: You must reach a consensus on the following questions; not individual answers. 1. Provide three or four group goals. A. (Stefani) To turn in our assignments on time and to ensure we submit our parts of the individual assignments to the responsible team member for compiling the information at least 12-24 hours in before the assignments are due. B. (Angela) My goal for our team is to be able to communicate with one another and to be able to agree upon who is doing what and to be able to pull together and get the assignment turning in on time. 2. What are potential barriers to the achievement of these goals? A. (Stefani) Team members may not turn in their portion of the work on time. B. (Angela) I would have to agree with......

Words: 1165 - Pages: 5

Premium Essay

The Value of Teams

...• In what kind of teams have you participated? I have not had very much experience with teams. The last time I participated in a group activity was probably in school. Some teachers I had liked to put their students in groups to complete certain assignments. Normally the teacher would pick the people in the groups because if we were able to choose for ourselves we would most likely pick our friends and not get as much work done. I think these projects were also a way for us to make new friends and talk to different people that we normally would not communicate with. Right now I am sort of part of a team on a game. We have a guild and all the stars we collect are combined. As of today we are number twenty in the top fifty guilds in the United States. We chat, help each other with problems, give tips and tricks, and share our progress in the game with one another. • How is communication in a team different from one-on-one communication, according to the text? A conversation between two people is much different than one between three or more individuals. When a third person is added to a conversation it changes the dynamics. The third person could be the listener that judges and influences the content and style of the conversation. Members have to communicate with each other as they work toward a common goal, but if there are only two people they will not be able to come up with as many ideas or suggestions as three or five people would. A third person also comes in handy......

Words: 842 - Pages: 4