Task 1 Impact and Implications of e-commerce on society
The current social implications
Changing customer perspective
In recent years, as computers and the internet have become more accessible customers can now purchase items from the comfort of their own homes. They are also no longer limited to the shops in their area as they can now buy products from businesses around the world. Customers are also able to get instant feedback for any questions they might have, because business are eager to help the customer to avoid negative reviews online.
As online shopping has become more popular more laws have been introduced for the safety of the customer and consumer, this is to avoid identity theft and fraud. Websites now have security to encrypt customer information and if this isn’t present than the customer would be wary to shop there. You can tell if the website is protected if a padlock symbol is present at the bottom of the webpage.
As ecommerce is so important in succeeding in business these days suppliers are very eager to provide a good service with ease of use of the website. Many businesses use statistical tests to determine how people are using their website and edit their website for example the location of buttons to make the website easier to use. As if the customer has a good experience using the website they tend to buy more from the website thus increasing your profits.
Economic and social impact due to speed of changes
The main advantage that online stores have is they are open all the time and can deal with high volumes of customers vising their page at once. This also means that all the product include a description so the customer knows exactly what they are getting. E commerce has also given business the opportunity to take advantage of big sale events for example black Friday. This is because they can easily promote any offers they have and