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I Love Glaser

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The I Love NY logo was created in 1977 by Milton Glaser due to various reasons. New York was at all-time lows and highs.
New York was going through hard times in the 1970s. Crime was at an all-time high, while tourism was at an all-time low. In 1975 President Ford had denied federal assistance to save bankruptcy in New York. Also in 1977 there was a widespread blackout that led to extensive looting and over four thousand arrest. Tourists stayed away from all things New York, due to a result of negative publicity that followed after.
Other than things that happened in New York at that time, in 1977 on January 3rd Apple computer incorporated by Steve Jobs and Steve Wozniak. In 1978 the Camp David Accords was in the process of signing.
In the

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