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Ibm Analysis Article

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Submitted By carolinelopez
Words 736
Pages 3
Principals of Management
Article Analysis

Today, with the work force facing a borderless world, companies and its managing teams continue to look towards the future to implement the numerous benefits of workforce diversity into the short and long terms successes of their businesses. Therefore the workforce of big companies are looking beyond anti-discrimination laws and realizing it’s more of a marketing issue. CEOs, senior line and HR management, and diversity leaders play a key role in this process. For that reason, for example, IBM decided to view the issues surrounding diversity on a global scale from the workplace to the marketplace. That’s is why IBM has created an innovative global strategic framework that it is “as broad and diverse as the costumer base it serves in 165 countries” (Human Resources Management, 2005, Vol. 44, No.1, p. 75).
In the article written by J.T. (Ted) Child Jr., the Vice President of Global Workforce Diversity for IBM acknowledges the importance of workforce diversity to their business, culture as well as a keystone of their values. He recognizes that HR department plays a large role in instituting diversity, however the company must come together to achieve that purpose. Managers at IBM are asking all the right questions when implementing the key principles of diversity. The company reflects the broad variety of costumer it has at all levels. Effective marketing happens when the company identifies the needs of costumers, therefore delivering products and costumer service that fulfills demand, whether is a religious practice, race, gender, disability, sexual orientation, it must contain passion and leadership.
To illustrate the idea of leadership, J.T. (Ted) Child Jr., during his 37-year career takes by example and inspiration Jackie Robinson of the Brooklyn Dodgers and Tom Watson Jr. of IBM. In 1947, Robinson was the first

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