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Ibm International Business Management

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Course Study Guide

2011–12

International Business Management

BUSI 1493

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Contents

1. Welcome 3

2. Introduction to the Course 4

2.1 Aims 4

2.2 Learning Outcomes 4

2.2.1 Knowledge and understanding of: 4

2.2.2 Intellectual Skills: 4

2.2.3 Subject practical skills: 5

2.2.4 Transferable skills: 5

2.3 Learning and teaching activities 5

3. Contact Details 5

4. Course Content 6

4.1 Session Reading 20

5. Assessment Details 21

5.1 Summary of assessment 21

5.2 Detailed description of assessment 21

6. Other Details 23

1. Welcome

Welcome to the exciting world of International Business Management!

In this era of globalization, there are very few companies that can say that they are not part of a global network. Every firm has to think of itself as a global company, if for no other reason than because it has to meet competition from global companies. This changes the entire strategy of the firm. In the future, we expect that all of you will be involved in managerial decision making that will take you beyond the realms of your geographical territory. This course on International Business Management will have the focus on helping you make better international decisions.

Aside from the opportunities offered by globalisation, there are also many risks in entering into the global market. This course will attempt to address, in a structured format, the ways and possibilities of addressing these risks. The basic philosophy behind this course is to develop a holistic understanding of international business, appreciating the risks, and developing competence in using tools to mitigate that risk.

In order to extract the most benefit from this course you will need to be actively engaged. You will gain marks, up to 10% of the total score for the course, by attending and…...

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