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Ibm Research Paper

In: Business and Management

Submitted By lsywolf
Words 1553
Pages 7
Research Paper

Dr. Martelli
Shiyi Lu
18 Oct 2013

The company I chose is IBM. IBM's organizational structure is typical of multi-product or multi-business companies. In this article I will through three ways to analyze that company. There is company’s background, employment, issued facing the company. * Background
“Since its inception, IBM has been a company that defined itself not by particular products, technologies or leaders, but by persistent values.” (IBM, 2012) [1]. Throughout IBM’s 101 years development history: ‘think’ is not just a word to lead the company today. It becomes the culture of IBM, even the company’s mission is changed, and even their values are more clearly and more successfully today. Because of this kind of corporate culture, “In July 2003, the 320,000 employees of IBM reexamined their relationship with our company and with each other. In a 72-hour online discussion that took place on IBM’s global intranet, they shaped and committed to three values that will guide everything we do.” During IBM 101 year’s development, their business covers many fields.
Today, IBM begin to transformed into a globally and service integrated enterprise. IBM’s operations in five business segments: Global Technology Services (GTS): IT infrastructure services and business process services. Global Business Services (GBS): Professional services and application management services. Software: Middleware and operating systems software. Systems and Technology: Advanced computing power and storage capabilities. Global Financing: Facilitates clients’ acquisition of IBM systems, software and services. [3]
IBM uses four growth initiatives to help them increase the revenue: 1. Growth Markets:
Growth Markets contributed 22 percent of IBM’s geographic revenue in 2011. IBM operations in more than 170 countries leverage the company’s global scale and...

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